Ghost Lights joined the Tet movie race but it will not be officially released until January 10th. Is it to avoid the movies of Tran Thanh, Thu Trang and Nguyen Quang Dung - Diep The Vinh?
Movie Ghost lights just had a press conference to announce the official release date on the 10th of Lunar New Year (February 7), later than The Guardians, Love the Wrong Best Friend and A billion dollar kiss a week.
Is this a revenue calculation to "avoid" the three films above, especially Tran Thanh's film?
Bad movies are still unsaleable during prime time
Reply Tuoi Tre Online , director Hoang Nam shared, "The distributor has a lot of movies in hand, so they will have to calculate the release time to bring the best revenue for each movie, I respect that."
Personally, he thinks that Vietnamese audiences are becoming more and more impartial; if it's a good movie, when it's released isn't too important.
"When you have a good movie, no matter what your competitors are like, viewers will still support you. But if your movie is bad, even if it's released alone or during prime time, it will still be a flop," the director said.
He added: "If Ghost lights "It's not a good movie, the crew is really shy, they have to move it to another day so as not to be affected, but we're not shy at all."
"Not to mention that as long as there is still the first day of the new year, we want to avoid it. Tran Thanh can't avoid it. According to the long-standing view, the 10th is the God of Wealth's day, also very good", the director humorously said.
Hoang Nam is a content creator, owner of the YouTube channel "Challenge me" with 1,300 videos and more than 4 million subscribers. In 2023, he won the VCA 2023 Outstanding Digital Content Creator Award.
But this is the first time Hoang Nam has made a movie, and he is a Northern director - who has long been considered to lack market sensitivity compared to Southern directors. The cast is not a star. When investing in production for Ghost lights , are the manufacturers having a "heart attack"?
Mr. Nguyen Cao Tung - film producer Spiritual Seven Mountains, I see yellow flowers on green grass, The girl from yesterday, Superstar super silly, Bride war 2, Bloody heart, Sister thirteen… - tell Tuoi Tre Online , not only in Vietnam but also in the world, everyone involved in film production has "heart attacks".
Even though the crew tries to be as professional as possible, there are still risks. The success or failure of a film is affected by so many factors that it is impossible to predict.
Regarding the fact that Hoang Nam is a brand new director and his film does not have a box office star, Mr. Tung said: "Even famous directors still have films that lose money, and there is no shortage of films where even a star cannot save a bad script."
Ghost lights not a movie to scare the audience
Inspired by Legend of the Ancients The Story of the Nam Xuong Girl by Nguyen Du, Ghost lights tells the story of a woman whose husband went to the army and spent days missing him endlessly.
Disaster strikes when mother and daughter pick up a mysterious lamp - opening a strange connection between two parallel worlds.
" Ghost lights ""is a spiritual film with horror and mystery elements but not to scare the audience. Hatred, resentment and love connect two worlds together, the film creates a magical yet warm story, bringing a strong message about the value of family and honoring women," said director Hoang Nam.
The film was written by Hoang Nam for 3 years and through 4 changes, based on love, pride in traditional culture, research as well as a series of authentic experiences about famous spiritual legends in many different localities of Vietnam.
According to the crew, Ghost lights embedded many spiritual materials and Folk culture: ancestor worship, exorcism ceremony, butterflies announcing the return of loved ones, fortune telling with cups, dogs barking at ghosts...
The film was filmed at famous locations in Trung Khanh district, Cao Bang province: Ban Gioc waterfall, Mountain God's Eye, Co La waterfall, ancient chestnut forest, bamboo forest.
The film crew spent 5 billion to build a village right at the foot of the waterfall, creating a scene that is both ghostly and ancient.
There are also scenes filmed in a real local cemetery to give a sense of authenticity and stimulate viewers' curiosity.
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