Business representatives believe that an urban area not only provides stable housing for residents, but is also a successful investment address for urban residents’ life values, including social, cultural, and economic values. In particular, commercial service infrastructure, which is considered the most profitable real estate block in investment projects, is truly valuable when, through the operation process, it brings the best benefits and income to residents in that urban area.
An Phu urban area project aims at life values for citizens, including social, cultural, and economic.
Not a stop, but a start
There is a reality that has been happening in urban investment projects for a long time, that is, mass media work always focuses on describing the criteria and characteristics that demonstrate the opportunity to own a house in urban areas as a place to experience and enjoy a successful life, sublimated values of class... Many real estate projects also build images such as: resort paradise, civilized family space... to attract investors' interest.
However, in the eyes of real estate brokers, those beautiful impressions represent the surface, the problem that every person, every family wants to have. In reality, when a family decides to choose a location, the opportunity to own a house in an urban area, a residential area, is just a temporary summary of a period of striving for happiness. Before that, that individual or family had to go through many hardships, have the necessary basic accumulation, then boldly make the decision to "settle down". After that, the problem of families is always the question of how to "settle down". No one builds a new house to sit back and enjoy, spend, travel, enjoy delicious food. On the contrary, after signing a transaction to own an apartment, each family will enter a new phase, realizing financial liquidity and stabilizing their lives. This means that those who have already chosen an apartment in an urban area are starting a new, more stressful phase of life.
From that perspective, according to the leader of An Phu Company, the "urban product" that the unit can build must first of all be a residential address, with real housing construction projects, with sufficient legal basis, technical infrastructure... for people to choose. After that, the residents of the urban area must have better opportunities to improve their livelihoods for their families and themselves, from the position of owning real estate. This is the important value for successful urban areas in investment and development.
Specifically, in An Phu Urban Area Buon Ma Thuot, the enterprise is currently implementing investment to complete the system of townhouses (shophouses) to serve the commercial needs of future residents. The rows of townhouses in this urban area, with a convenient location for promoting and accessing goods to the needs of people in the central area of Buon Ma Thuot City, are also convenient for transportation and traffic connection to the suburbs, along the beltway and national highways for trading goods, import and export, etc. The enterprise will cooperate with local authorities to support families and organizations when owning shophouses, it will be convenient to register business locations with addresses in the urban area. From there, each family moving into the urban area will officially open a new, more systematic, more advantageous livelihood page to live better.
The first 20 townhouses (shophouses) of the An Phu Urban Area project will be officially handed over to customers in April 2023.
"Lost" ecosystems
The business's view is that each urban area must be associated with a "lac nghiep" ecosystem, helping residents have better income and jobs. First of all, in terms of infrastructure, residents can conveniently travel, live, and organize commercial businesses, truly becoming economic citizens. Between groups of commercial infrastructure (townhouses) and social infrastructure (apartments, land plots, etc.), there is a connection between residents to have a workforce to work and provide services to each other. A closed urban area that meets these needs is truly a place to live.
Then, from the urban area, residents can establish trading networks, do business outside, through urban areas in the region, in investment groups (for example, urban areas in localities invested by An Phu Company), in the regional chain of goods (for example, the coffee business between cities)... This "buying with friends, selling with partners" mindset will double the strength and business opportunities of urban residents. Goods will circulate and exchange with each other through the commercial links between urban residents.
Finally, when urban areas are truly populated, subsequent economic activities will have the opportunity to develop, such as domestic tourism linkages, educational development linkages for young people, cultural development linkages between groups of residents with similar interests... The important foundation of these linkages is the livelihood opportunities that urban area investors set out from the beginning, when they were just urban projects.
"We are making efforts to implement urban projects, all aiming at this development goal. We must build better living conditions for residents and contribute to the sustainable development of new urban areas," emphasized a representative of An Phu Company.
The enterprise added that it is currently realizing this dream in the Buon Ma Thuot project, and will quickly spread to other projects that the enterprise has been entrusted with and selected by localities such as in Quang Nam, Quang Ngai, Binh Thuan, etc. The brand aspiration of an enterprise is therefore truly expressed through the action of building and investing in the livelihoods of residents.
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