Opportunities for the F&B industry in Vietnam

Báo Công thươngBáo Công thương15/10/2024


Fi Vietnam 2024 Exhibition: Destination for food and beverage ingredients businesses 175 businesses exhibiting at the food and beverage ingredients exhibition

Economic development, population growth and improved living standards have boosted the demand for diversified F&B products in Vietnam. This creates a strong driving force for the food and beverage ingredients industry to continuously develop, creating new and unique products to meet consumer tastes.

Along with that, new consumption trends are opening up golden opportunities for the industry. After the pandemic, the demand for clean, safe food with clear origins, organic food and functional foods is increasing, opening up new potential markets for the Vietnamese food and beverage industry, with the opportunity for outstanding development in the coming years, contributing to enhancing Vietnam's position on the global food map.

Triển lãm Fi Vietnam 2024: Cơ hội cho ngành thực phẩm và đồ uống F&B tại Việt Nam
Visitors to the booth at Fi Vietnam 2024 exhibition (photo by organizer)

Fi Vietnam 2024 in Ho Chi Minh City showcased the best products and services from 30 countries and territories around the world, specializing in ingredients, flavors, spices and technology for the food and beverage industry. The event has become an important trade promotion platform in the global Fi exhibition chain, opening up effective business cooperation opportunities for food and beverage businesses.

Ms. Rose Chitanuwat - Representative of Informa Markets, the organizer of Fi Vietnam exhibition and Fi Global exhibition chain, said that Fi Vietnam is proud to be the only exhibition dedicated to the food and beverage ingredients industry in Vietnam.

The exhibition brings together leading industry experts and the best innovators in the ASEAN region, making it the ideal trade show for innovation and collaboration, contributing to the development of the food and beverage ingredients industry not only in Vietnam but also in the ASEAN region. In particular, Fi Vietnam 2024 this year has doubled the number of exhibitors compared to last year, divided into 4 pavilions to enhance connectivity and cooperation with global F&B businesses.

Triển lãm Fi Vietnam 2024: Cơ hội cho ngành thực phẩm và đồ uống F&B tại Việt Nam

At the workshop, experts provided useful information to help increase efficiency in production and business in the food and beverage industry (photo: Organizing Committee)

Fi Vietnam Exhibition takes place with many seminars and conferences: Technical seminars, helping businesses and visitors update future material trends, learn from leading experts in developing unique products. This is a valuable opportunity for Vietnamese businesses to meet, exchange, learn from major partners, improve the competitiveness of domestic products in terms of taste, quality and price, improve food quality and safety, towards the goal of sustainable exports.

At the conference, attendees had the opportunity to listen to the analysis of the impact of new trends on product development, especially the demand for clean products and F&B ingredients. The conference also mentioned the important role of Generation Z and Millennials, as well as the impact of social media and AI on consumer behavior. The Match and Meet Lounge at booth G42 became the connecting center of the event.

In addition, at Fi Vietnam, the Vietnam Association of Food Science and Technology (VAFoST) also provided useful information with the theme 'New trends and advances in ingredients and technology in the functional food industry'. Businesses and visitors had the opportunity to learn about innovative ingredients in the field of functional food production, opening up many new potentials for the industry.

Triển lãm Fi Vietnam 2024: Cơ hội cho ngành thực phẩm và đồ uống F&B tại Việt Nam

Fi Vietnam 2024 has created an effective bridge between domestic and foreign enterprises (photo BTC)

With an impressive growth rate of 10-12% per year, the Vietnamese food industry is increasingly asserting its important position on the world food map. In 2023, the industry's revenue rose to third place in Southeast Asia, after Indonesia and the Philippines. This strong development not only contributes to ensuring food security, but is also an important driving force for economic growth, creating more jobs and enhancing the country's position.

During the 3-day exhibition, Fi Vietnam 2024 provided businesses and visitors with the necessary knowledge to cooperate, expand business and make a strong difference in the food industry in the future.



Source: https://congthuong.vn/trien-lam-fi-vietnam-2024-co-hoi-cho-nga-nh-thuc-pha-m-va-do-uong-fb-tai-viet-nam-352592.html

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