Finally… the hottest seat in the fashion industry has found its owner when Chanel officially announced the new designer who will accompany the leading French luxury fashion brand in the new cycle - Matthieu Blazy.
Matthieu Blazy - Chanel's new creative director of fashion
Blazy, who was previously creative director of Italian fashion house Bottega Veneta, has an impeccable track record that makes him well suited to the role at Chanel, which involves designing 10 collections a year: two spring-summer and autumn-winter ready-to-wear collections, two couture collections, two mid-season collections, a resort collection, a Métiers d'art collection, plus a summer swimwear collection (Coco Beach) and a winter ski and mountaineering collection (Coco Neige). The 40-year-old was born in Paris and graduated from La Cambre in Brussels in 2007, taking up design jobs at Raf Simons and Maison Margiela, where he got his haute couture stripes designing the brand's 'Artisanal' line and was recognised for his work. In 2014, he became senior designer at Céline, then reunited with Raf Simons at Calvin Klein as VP of womenswear and menswear design from 2016 to 2019. In 2020, he became Daniel Lee's right-hand man at Bottega Veneta as design director. After Lee's sudden departure, he was appointed creative director in 2021 and presented his first collection for the Italian house in February 2022.
An impressive design by Creative Director Matthieu Blazy for the Bottega Veneta Spring Summer 2025 collection
Under Blazy, Bottega Veneta has become one of Milan’s hottest brands, with a strong focus on craftsmanship. The brand has proved particularly resilient during the luxury industry downturn. Sales rose 4% in the first nine months of 2024 to €1.23 billion, making it the top performer among fashion houses. Its spring/summer 2025 show was well received, with highlights including deliberately tailored pieces, striped shirts, a paillette evening dress made entirely of soft leather, and more.
Chanel will be a much bigger challenge for the designer. The company’s revenue is expected to reach $19.7 billion by 2023, up 16% from the same period last year, making it the world’s second-largest luxury brand after Louis Vuitton. (The fashion business, which includes handbags, ready-to-wear and shoes, generated about $14 billion, HSBC CEO Erwan Rambourg estimates.) The company, now led by CEO Leena Nair, has doubled its revenue in the past decade, and this appointment will play a key role in the next phase of growth.
“His bold personality, his strong and creative approach, and his dedication to craftsmanship and beautiful materials will take Chanel in exciting new directions with Matthieu Blazy,” commented Bruno Pavlovsky, president of Chanel Fashion and Chanel SA.
The position has been vacant since Virginie Viard’s abrupt departure from Chanel in June 2024, leading to a flurry of speculation over who will take on what is arguably the most coveted job in fashion. Over the past six months, designers ranging from Hedi Slimane to Simon Porte Jacquemus have been touted as frontrunners.
Source: https://thanhnien.vn/thoi-trang-tre/chiec-ghe-nong-cua-chanel-da-co-chu-nhan-moi-sau-6-thang-cho-doi-185241220082036477.htm
Comment (0)