Gucci hires former Balenciaga Creative Director, fashion world skeptical

(Dan Tri) - Demna Gvasalia - former Creative Director of Balenciaga - has moved to become Creative Director of Gucci. This is shocking news, causing much skepticism among fashion enthusiasts.

Kering Group, owner of the Gucci fashion brand, has just announced the appointment of Mr. Demna Gvasalia as Creative Director of Gucci.

Accordingly, Demna will be responsible for the creative direction of the brand and the development of Gucci's fashion collections. He will start his work at Gucci from July 2025.

Demna Gvasalia is Gucci's Creative Director (Photo: Thread BAF).

Demna is the co-founder and former Creative Director of the Balenciaga brand, who has had a successful career in the fashion industry. He has won many awards and recognition for his contributions to the fashion industry.

However, Demna is also a very controversial and noisy person in the high fashion world. Although he helped Balenciaga increase its revenue 4 times in 5 years, Demna also created many conflicting opinions, causing the brand's style to change a lot from the original shape of founder Cristóbal Balenciaga.

In addition, Demna is also a rather unstable creator in terms of form. The designs under Demna's time at Balenciaga are considered "hit or miss", meaning they can be extremely successful, or they can be disastrous failures in terms of reputation and revenue.

Balenciaga designs under Demna (Photo: Balenciaga).

Despite this, Demna is still a name that can arouse curiosity and desire in the fashion world. Every time he launches a new collection, fashionistas cannot help but pay attention.

However, the news that Demna will be responsible for Gucci's creative designs is causing mixed reactions. Fans and lovers of the Italian fashion house do not seem to believe too much in the compatibility between Demna and Gucci.

Many opinions on social networks expressed skepticism and doubt that Demna would be a "hit or miss" at Gucci. Because Demna's style has always been associated with street style, somewhat dusty and contrary to Gucci's luxury.

It is worth mentioning that, right after Kering Group announced that Gucci hired Demna, along with some adjustments to the Balenciaga brand, the group's stock price fell sharply.

A collaborative design between Gucci and Balenciaga in 2021 (Photo: Balenciaga).

However, in a public post announcing Gucci's new Creative Director, Kering Chairman and CEO François-Henri Pinault expressed his confidence: "Demna's contributions to the industry, to Balenciaga and to the success of the group are immense.

His creative power is exactly what Gucci needs. I thank him for everything he has achieved over the past 10 years, and I look forward to watching him shape Gucci's new artistic direction."

In response, Demna said: "This is a wonderful opportunity for me to join a brand with such a rich history and heritage as Gucci. I look forward to working with the Gucci team to create new and exciting fashion collections."

The brand's representative also confirmed that Demna's designs at Gucci will be different from what he has done at Balenciaga.

Gucci fashion house was founded in Florence, Italy in 1921, is one of the world's leading luxury brands.

Gucci is part of the global Kering Group, which specializes in apparel, leather goods, jewelry and eyewear.

The Kering Group manages a series of famous fashion brands such as: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin and Ginori 1735.

In 2024, Kering will have 47,000 employees and a turnover of 17.2 billion euros.

Source: https://dantri.com.vn/giai-tri/gucci-tuyen-cuu-giam-doc-sang-tao-cua-balenciaga-gioi-thoi-trang-ngo-vuc-20250315151816545.htm