Which Vietnamese fashion brand is in the top 10 of Southeast Asia?

Campaign Asia has just announced the Top 10 leading fashion brands in Southeast Asia in 2024, in which Viet Tien and Yody of Vietnam ranked 3rd and 7th.

Citing information from Campaign Asia, the Vietnam Textile and Apparel Association informed that, through cooperation with research company Milieu Insight, Campaign Asia - a prestigious business magazine specializing in advertising, communications, marketing and commercial creativity, headquartered in the UK and owning versions in the US, Asia - Pacific, India, the Middle East and Turkey, has announced the list of the top 50 fashion brands in Southeast Asia in 2024.

Viet Tien ranked 3rd in the Top 10 leading fashion brands in Southeast Asia in 2024. Photo: Viet Tien

At the same time, Campaign Asia released a report on the top 10 brands from the surveyed markets (Indonesia, Thailand, Philippines, Malaysia, Vietnam, Singapore) including: Uniqlo, Nike, Viettien, Bench, Adidas, Penshoppe, Yody, Dior, Padini, Levi's. The rankings are based on the following criteria: Awareness, purchase rate, quality, shopping experience, customer service, trust, innovation, brand touchpoints (ease of use across all digital and offline interactions) and advocacy (recommendation level).

In which, Viet Tien won the 3rd position in the Top 10 leading fashion brands in Southeast Asia.

Established in 1975, Viet Tien is one of the leading men's fashion brands in Vietnam. The brand has more than 1,300 stores, agents and points of sale across all provinces and cities of Vietnam and is famous for its diverse product lines: Viet Tien, Viettien Smart Casual, San Sciaro, T-up... The brand's third place overall is largely due to the strong support of the domestic market, achieving high scores in purchase frequency and shopping experience in Vietnam.

During 5 decades of formation and development, Viet Tien has strongly dominated the domestic market of over 100 million people, becoming a Vietnamese fashion brand trusted by many generations, meeting the diverse needs of customers with many new product lines, diverse by season, many different shapes, highly applicable in many environments.

Yody brand ranked 7th in the list. Founded in 2014, Yody is a Vietnamese fashion technology brand with more than 270 stores across Vietnam, focusing on producing everyday fashion. Yody prioritizes sustainable approaches over fast fashion trends.

The brand claims on its website that it uses S'Cafe fabric (derived from coffee beans) as well as Coolmax, Airycool and Birdseye pique fabrics. Yody is one of the top 10 most popular fashion brands in Vietnam and has recently expanded overseas by opening its first physical store in Thailand, with plans to expand to Malaysia and the United States in the future.

The ranking also includes the 'big guys' in the fashion industry such as: Uniqlo, Nike, Bench, Adidas, Penshoppe, Dior, Padini, Levi's.

Source: https://congthuong.vn/thuong-hieu-thoi-trang-nao-cua-viet-nam-lot-top-10-dong-nam-a-357190.html