On the evening of November 2, at the 30th anniversary celebration of the Military Commercial Joint Stock Bank (MB), General Director Pham Nhu Anh "caused a stir" when she suddenly went on stage to perform the song "Upstairs" with singer Tang Duy Tan.

Mr. Pham Nhu Anh's performance immediately went viral on all social media sites with his youthful image, impressive choreography and voice.

The video of this performance received a lot of praise from the banking community and the online community.

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MB CEO Pham Nhu Anh (right) and singer Tang Duy Tan in the performance of the song "Upstairs". Photo cut from clip

Sharing at the ceremony, Mr. Pham Nhu Anh said that MB chose the keyword "breakthrough" for the bank's development in the next phase. The fact that he himself had never stood on stage to sing in front of a crowd but "bravely" sang a duet with a professional singer in front of thousands of employees was also the message of "breakthrough" that he wanted to convey to employees.

Mr. Anh's unexpected appearance conveys a message about a more youthful-oriented MB after having more than 30 million customers.

It is known that Mr. Pham Nhu Anh was born in 1980, belonging to the young generation of bank leaders in Vietnam. He holds a Master's degree in Business Administration - UBI Institute of Business Administration, Belgium, and a Bachelor's degree in Business Administration - Da Nang University of Economics.

With 19 years of working at MB, he has held the positions of director of large branches at MB, director of large customer block (CIB), member of the Executive Board in charge of business activities of all units in the Southern region and large customer block, and deputy general director.

Mr. Anh is one of the key factors promoting the Smart RM project (smart sales management) to bring many improvements to business operations at MB.

Mr. Anh was appointed as General Director of MB from May 18, 2023 and is a member of the Board of Directors for the 2024-2029 term.

Many people compare the youthful style and the performance in the rain "Lonely on the sofa" of ACB Chairman Tran Hung Huy in 2023.

At that time, the ACB chairman had a 'fiery' performance like a professional artist at the Gala night celebrating the 30th anniversary of its establishment.

Chairman of ACB Bank Tran Hung Huy created a storm on the internet with the image of him playing the guitar, singing in the rain, and performing choreography on stage. The number of discussions about Mr. Tran Hung Huy's singing clip was equal to that of a famous singer and became a "hot" topic on social networks. Marketing people even compared: "A Marketing team running for 1 month is not equal to the chairman of ACB singing for 1 night".

Thanks to that, the 30th anniversary of ACB was widely known in all media without the need for proactive promotion by the bank. On social networks, the question "Do you have an ACB account yet?" became a trend.