Cen Land cooperates with Pho Xanh to expand residential real estate market share

This is also the first step in the process of promoting cooperation, mergers and acquisitions (M&A) of Cen Land in the coming time. According to the agreement, Cen Land will conduct investment activities and control Pho Xanh. With the completion of this deal, Cen Land officially becomes the No. 1 real estate distributor in Vietnam in both Project and Residential segments.

Pho Xanh officially becomes a member of Cen Land's real estate service ecosystem.

Always pursuing the mission of "Solving the pain of the market", Cen Land has had a long journey to realize the dreams of investors, partners and customers. Entering 2023, with experience, reputation, strong financial potential and strategic vision for the next 20 years, Cen Land wishes to reach out to the world, becoming a multinational enterprise. At the same time, Cen Land continues to consolidate the domestic market, maintain market share, and be a trusted address for all real estate needs. In the face of difficult developments in the Vietnamese real estate market, Cen Land once again affirms that it is a mature unit in crisis, always finding new directions suitable to the developments and needs of society. With financial potential, the leading real estate technology platform cenhomes.vn, Cen Land will focus on investment activities, taking advantage of external resources to promote and dominate the market share of residential real estate, diversifying the investment portfolio. In addition, investing in Pho Xanh will help Cen Land consolidate and rapidly increase its sales force, continue its mission of realizing the dream of home ownership for millions of customers, and make the most of existing technology platforms.

Shark Pham Thanh Hung highly appreciates the sustainable development potential of the residential real estate market.

At the event, Shark Pham Thanh Hung - Vice Chairman of the Board of Directors of Cen Land said: Cen Land believes that in the long term, the residential real estate market will be a stable and sustainable development segment, therefore, the cooperation between Cen Land - the leading unit in the real estate brokerage market share of projects - and the leading unit in the residential real estate segment will help Cen Land quickly capture the market share of this segment, exploiting and taking advantage of the advantages of both sides. This is also one of the first activities in Cen Land's strategy of investing and expanding the residential real estate market share in the coming time. Starting from a brokerage company of purely residential real estate products, through the development process, Pho Xanh has increasingly improved, bringing many values ​​and experiences to customers in the field of real estate services. Always updated with every movement of the market, Pho Xanh hopes to contribute to promoting transactions, creating thousands of homes, bringing a vibrant and prosperous life. In fact, although the Vietnamese real estate market is facing many challenges and adjustments, especially in the project housing segment, the demand for owning, transferring, and renting apartments in the residential and secondary markets is still quite active. Not stopping at transactions, Pho Xanh hopes to approach and increase many touch points; provide more services to customers.

Pho Xanh aims to become the number 1 unit in the residential real estate market in the near future.

Becoming a member of Cen Land's real estate service ecosystem, Pho Xanh inherits all the values ​​of financial potential, management model, and technology platform to confidently become the leading residential real estate distribution unit in Vietnam. With Cen Land, Pho Xanh's strong and elite army is likened to Cen Land's extended arm reaching out to every market to touch and solve all customer needs. At the strategic cooperation signing event, Pho Xanh also launched a new, more modern, flexible and agile brand identity, which is considered the first step in the business development strategy to bring more value to customers. The signing of the strategic cooperation between Cen Land and Pho Xanh is of great significance in the business activities of the two enterprises, promoting the strengths of both sides to bring customers, brokerage teams and the market more quality real estate products, especially in the residential segment.

Source: https://www.congluan.vn/cen-land-hop-tac-pho-xanh-mo-rong-thi-phan-bds-tho-cu-post261491.html