Cen Land is ready to accelerate in the rising era of the real estate market.

Cen Land is ready to accelerate in the rising era of the real estate market.

Realizing that the real estate market is entering a new era - the era of growth, the Board of Directors of Century Real Estate Joint Stock Company (Cen Land, code CRE, under Cen Group) has taken strong steps to create momentum, building a solid launch pad for the next phase to grasp opportunities and maintain the No. 1 position in the real estate service sector.

Positive changes from the market and the impact of policy

Positive signs from the macro economy, legal policies and public investment are creating a solid foundation to restart capital flows and capture a new growth cycle. Mr. Nguyen Trung Vu, Chairman of Cen Group, commented: “Important changes in 2024 in policies, investment trends and business context have created conditions for Cen Land to put its trust in the strong development of the Vietnamese real estate market in 2025.”

“In addition to Cen Land’s operations in the real estate sector, Cen Group is developing nursing real estate by cooperating with foreign partners in Thailand, Korea, and Japan to develop hotels and healthcare services for the elderly. This will attract elderly people from abroad to Vietnam.”
– Chairman of Cen Land Board of Directors Nguyen Trung Vu

The passage of a series of new laws, such as the Land Law, the Real Estate Business Law, the Housing Law, and the Urban and Rural Planning Law, has paved the way for the State’s strong participation in removing legal obstacles and promoting public investment. These policies not only contribute to balancing supply and demand in the market but also improve investor sentiment, as the market satisfaction index has increased significantly. In addition, bank interest rates remain stable at low levels, creating favorable conditions for real estate transactions.

Mr. Nguyen Trung Vu emphasized: “These positive signals are a golden opportunity for potential real estate businesses to affirm their position, while shaping the market in a more professional and sustainable direction. However, the market also faces fierce competition, requiring smart investment strategies, the ability to adapt quickly and decisively in the face of unpredictable fluctuations.”

Looking to the future, Mr. Vu predicts that 2025 will mark the beginning of a new era of development – ​​a period of growth and breakthrough of the real estate market. Segments such as luxury apartments, land, social housing and industrial real estate are expected to continue to “heat up”, becoming bright spots attracting investment.

In that context, Cen Land affirms its pioneering role with a comprehensive service ecosystem and a team of professional staff. By 2025, the company aims to increase revenue from brokerage activities and expand its team to 5,000 - 7,000 employees. Cen Land's strategy focuses on anticipating trends, taking advantage of increased supply, favorable legal policies and reduced interest rates to ensure sustainable development.

With strategic vision and careful preparation, Cen Land is ready to consolidate its leading position in the field of real estate services, especially brokerage and secondary investment, accompanying the Vietnamese real estate market to enter a new promising growth cycle.

Revealing Cen Land's "Trump Card"

Over two decades of construction and development, Cen Land has affirmed its pioneering position in the real estate sector in Vietnam. Despite facing severe challenges and strong screening from the market, Cen Land has not only maintained but also continuously consolidated its foundation, affirming its perseverance and solid business strategy.

With the philosophy of “Real Assets – Real Values”, Cen Land puts real estate as the pillar to build the number one real estate service ecosystem in Vietnam. Chairman of Cen Group Nguyen Trung Vu emphasized: “Sales is the core value of Cen Land”. Therefore, maintaining and developing a strong sales team is considered a vital factor, shaping the success of the business.

With a direct sales force of more than 5,000 people, along with a network of tens of thousands of brokers from hundreds of affiliated floors and collaborators, Cen Land has built the largest real estate marketing and distribution system in Vietnam. Cen Land's "brokerage warriors" are not only elite but also brave, ready to stick with new markets, persevering until they conquer success. With a diverse product portfolio from villas, townhouses to apartments, from high-end to affordable segments, Cen Land has made a strong mark on the map of Vietnam's real estate.

Cen Land's difference lies in its sensitivity and flexibility in the face of market fluctuations. The company does not only act as a broker but also cooperates with investors right from the early stages of project development, providing strategic advice and participating in secondary investments to increase product value. The synchronized ecosystem helps Cen Land quickly grasp trends, provide diverse sources of goods, and accurately meet the needs and finances of buyers.

Cen Land offers a diverse source of products from major investors (The Empire Project - Vinhomes Ocean Park 2 of Investor Vin Group).

What makes Cen Land's internal strength special is the "trump card" - Ms. Nguyen Minh Hoi, Vice President of Cen Land - a secondary investment expert. With more than three decades of experience in the real estate industry, Ms. Hoi has accompanied the development of the market since the early days, even before the 1993 Land Law was enacted. Joining Cen Land in 2014, Ms. Hoi quickly became a key figure, shaping the secondary investment strategy and leading a series of resoundingly successful projects.

Respected by experts as the “Secondary Investment Boss”, Ms. Hoi is famous for her ability to “win wherever she goes”. Thanks to her acumen and sharp analysis, she has turned many seemingly impossible projects into highly profitable investment opportunities. Not only that, the excellent staff she has trained have become reliable partners, accompanying her in major deals.

Ms. Hoi shared: “Real estate investment does not rely solely on luck but requires scientific calculation, sharp experience, patience and especially ensuring legality”. It is this solid strategy and management talent that has helped Cen Land affirm its leading position in the real estate industry and prepare for new steps forward.

The "three-legged stool" makes the difference

Facing the era of real estate development, Cen Land has prepared strong internal resources, ready for a great leap forward. Holding a diverse source of goods from apartments, land to villas in key markets such as Hanoi, Hai Phong, Da Nang and Ho Chi Minh City, Cen Land is confident in meeting all market needs. In particular, Cen Land will focus on selling to large real estate investors, typically Vin Group, Sun Group, MIK Group, Masterise, ... Because these large investors currently account for a high market share, the legality of the projects is guaranteed.

With its technological strengths, Cen Land's new real estate business model applying the 4.0 technology platform has revolutionized the way real estate transactions are conducted. Cen Land's Cenhomes.vn platform has created a transparent market where buyers and sellers can easily access relevant information such as location, price, and property valuation.

Ms. Hoi said: “Investing in technology based on available trading platforms is an investment in sustainable development. Therefore, we will also expand our scale and develop more technology applications to become more complete and serve customers, investors, the brokerage community and real estate developers better and better, worthy of the role of the pioneer and largest technology real estate company in Vietnam”.

Regarding human resources, Ms. Hoi said that the company is currently implementing a strategy to recruit high-quality surplus human resources from the implementation of Resolution No. 18-NQ/TW dated October 25, 2017, on continuing to innovate and reorganize the political system to be streamlined and operate effectively and efficiently. From there, it will build a highly specialized team to meet the needs of the market's rapid development.

Ms. Hoi believes that this is the right time for Cen Land to “take off” because of favorable policies, abundant supply, opportunities to recruit highly qualified personnel, and a wide network of relationships. “Human resources, technology, and flexibility in responding to changes are the three solid pillars of Cen Land in the new period,” Ms. Hoi revealed.

Imperia Signature Co Loa is one of the projects that investor MIK Group trusted to hand over to Cen Land to achieve impressive sales results.

With many years of practical experience, Ms. Hoi believes that the real estate brokerage sector has many great opportunities for those who know how to take advantage of the strengths of the field they are operating in, seize market opportunities, and dare to step out of their comfort zone.

According to the Vice President of Cen Land, in addition to attractive salary, bonus and high commission policies, Cen Land especially focuses on in-depth training for employees through courses on negotiation, law and market knowledge. A clear career path and optimal marketing support from the company help employees work effectively and stay long-term. "Cen Land not only opens its doors to talent but also creates conditions for them to develop their maximum capacity, with unlimited income opportunities," Ms. Hoi emphasized.

Cen Land builds a corporate culture based on a kind business philosophy and a positive working environment that encourages creativity and cooperation. Attractive welfare policies and regular recognition ceremonies not only recognize outstanding achievements but also encourage team spirit.

In particular, Cen Land focuses on supporting employees to reach customers through large-scale marketing campaigns. “In some projects, we invest 100% in advertising and communications to support the sales team,” Ms. Hoi shared.

“The difference at Cen Land is that we have big data and AI to support our sales staff. The harder you work, the more customers you will have. In addition to salary and brokerage commission, sales staff also have the opportunity to participate in real estate investment, so their income can be very high, so they work as real estate brokers in a very relaxed state of mind. Therefore, Cen Land retains thousands of sales staff,” emphasized the Vice President of Cen Land.

A series of large projects with systematic investment are expected to heat up the market in the near future in the correlation between real estate and the development trend of society in the new era - the era of the Vietnamese people's rise. "The situation has changed, this is the opportunity for Cen Land to act. The whole army is united, acts quickly and decisively, ready to enter the new battle with a new mindset - no one stands aside, no opportunity is missed - the flag is in hand, daring to change is the winner. With the strength of solidarity, sharp strategy and solid resources, Cen Land will certainly create a strong wave and an explosive push for the market", Chairman of Cen Group Nguyen Trung Vu confidently shared.

Source: https://baodautu.vn/batdongsan/cen-land-san-sang-but-toc-trong-ky-nguyen-vuon-minh-cua-thi-truong-bat-dong-san-d234463.html