2023 marks the year when AI is no longer limited to a small community, but is widely applied to serve millions of Vietnamese people, from writing to creating avatars.
OpenAI announced ChatGPT - a generative AI based on a large language model (LLM), trained to carry out human-like conversations - in late 2022 and started to explode early this year. Soon after, many major technology companies also launched similar chatbots such as Google with Bard, Microsoft with Bing Chat, xAI with Grok, Baidu with Ernie Bot.
The emergence of generative AI helps erase the image of boring, inflexible artificial intelligence assistants that have existed for decades. From a complex technology, artificial intelligence has become an intuitive, accessible tool, opening up a series of application trends in life. In the report on prominent search trends in Vietnam 2023, Google assessed that AI has become a hot topic. "The competition of many leading technology companies to bring AI applications to end users has attracted great attention and led to the popularity of AI-related keywords on Google Search 2023," the report stated. In particular, Vietnamese people are interested in "the benefits of AI", "what is the AI industry" or how to apply AI in specific fields.
Generative AI in Work and Play
Since January, when OpenAI did not support registration in Vietnam, many people have tried to create or buy accounts to experience ChatGPT. Taking advantage of AI's ability to receive, process and express content in text form, users can write essays, poems, summarize reports, even compose literary works and write articles.
ChatGPT interface on phone. Photo: Luu Quy
In schools, chatbots are used by both teachers and students as a support tool in subjects that require summarizing large amounts of information. Meanwhile, with just a few keywords suggested to AI, leaders of organizations and businesses can prepare speeches to employees with the appropriate style.
Some Vietnamese writers have said they have used ChatGPT to compile tables of contents and brainstorm topics. Although it cannot create emotional sentences like humans, AI is still considered an assistant that helps save a significant amount of labor time.
In addition, many people also use chatbots to look up information instead of searching through Google or Bing Search. Some translators believe that AI's translation ability is more effective than specialized translation applications. The reason is that instead of translating each word or phrase, AI tools can understand the context of the article, thereby providing the most fluent and easy-to-understand expression. In September, a translation application by two Vietnamese students received tens of billions of VND in investment in the US, thanks to combining AI to convert Vietnamese text into English and 100 other languages.
Trend of using AI to create images
At the beginning of 2023, a set of cat mascot photos caused a stir on social networks when many people thought this was a cat mascot statue welcoming the New Year in Ninh Thuan province. In fact, the photo was created using the Mijourney tool.
AI-generated image mistaken for Ninh Thuan cat mascot statue. Photo: Bo Nguyen/Midjourney
The trend of using AI drawing software has appeared since 2022, but only revolved around a few groups of technology enthusiasts. However, with the explosion of ChatGPT, a series of image creation tools were upgraded and attracted a large number of users in 2023. With just the right command in text form, anyone can play the role of an artist to create in many styles, such as designing interiors, fashion, and even drawing comics without any artistic talent.
The trend of AI image creation also created a new profession in Vietnam: prompt engineer. Prompters do not necessarily need to know how to code or program, but need foreign languages and good communication skills to communicate effectively with artificial intelligence applications. Combining available specialized background knowledge, prompt engineers will "teach" AI to perfect products, meeting the needs of each specific field in society. In addition, some organizations also take advantage of AI image creation to recreate ancient architecture, restore paintings, and artworks that have historical significance to Vietnamese people but have degraded over time.
However, experts say AI tools that generate images and videos can pose a risk of deepfake fraud.
Trend of using AI to create personal avatars
Applications for designing avatars using artificial intelligence have been around for a long time, but have exploded and attracted a large number of users thanks to the integration of generative AI, especially in the second half of 2023.
Avatars are recreated by AI in anime form. Photo: Ngoc Anh
In mid-July, Remini, an application that turns selfies into professional avatars, surpassed the social network Threads to climb to the number one position on the App Store. In Vietnam, the software is also in the top 6 most installed photo editing tools. Just upload 7 photos, Remini will support creating portraits with options for style, outfit, age, and skin color.
In August, Facebook and Instagram were flooded with anime-style photos created by Loopsie. By the end of the month, Loopsie had become the most downloaded app on the App Store in Vietnam. Unlike its competitors, Loopsie not only focuses on faces but also transforms the surrounding scenery, making the photo more beautiful and colorful. In October, Zalo integrated the AI Avatar feature to let users design their avatars in six different styles.
However, security experts also recommend that users be cautious when providing personal photos to AI. In the context of deepfake attacks flourishing, bad guys can create fake images, fake news, and fake video calls impersonating other people. "Once the data is exploited, the victims are not only the person themselves, but also their family, friends, and everyone around them," experts from the Anti-Fraud project warn.
Hoang Giang - Vnexpress.net
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