On March 7, VNPAY and New Sports Joint Stock Company officially signed a strategic cooperation agreement, opening a new chapter in the digital transformation process of the sports industry in Vietnam.
The cooperation between two leading enterprises - VNPAY with its strength in financial technology and New Sports with its pioneering role in sports development - promises to bring breakthrough innovations, promote digital transformation, optimize player experience and create strong momentum for the community sports movement.
Technology – The driving force for the development of new-age sports
Under the agreement, VNPAY will become a strategic technology partner of New Sports, deploying advanced digital solutions to help improve operational efficiency and connect the sports community. At the same time, VNPAY will also become the main distribution channel for New Sports' sports products and services, helping to reach tens of millions of users nationwide.
Representatives of VNPAY and New Sports signed a strategic cooperation agreement, promoting digital transformation of Vietnam's sports industry
Speaking at the event, Mr. Tran Tri Manh, Chairman of VNPAY Board of Directors, emphasized: “Digital transformation is not only a trend but also an inevitable driving force for Vietnamese sports to make a breakthrough. The cooperation between VNPAY and New Sports will open a new door for the sports industry, applying technology to improve player experience, optimize operations and develop sustainably.”
Pickleball – A pioneer project in strategic cooperation
The first focus of this cooperation is to develop Pickleball in Vietnam. VNPAY will support New Sports in deploying an online court booking system, managing training courses and connecting the player community, helping Pickleball quickly become a popular sport. Following this success, the two sides will expand the digital platform to other sports such as basketball and eSports, aiming for a comprehensive digital sports ecosystem.
Bilateral cooperation opens up promising digital transformation prospects for the sports industry
Vietnam
Mr. Nguyen Vu Nghi, Co-founder and Vice President of New Sports, shared: “The combination of technology and sports is an inevitable trend. We believe that, with the companionship of VNPAY, sports will become more accessible, helping more players experience and participate more, thereby creating a strong and sustainable sports movement in Vietnam.”
Important steps in digital transformation of sports
Previously, VNPAY and New Sports have successfully cooperated to implement many major sporting events, typically: Vietnam Basketball Championship (VBC), Saigon Amateur Baseball System (VBMS), Vietnam Student Basketball Tournament (VCBC), Vietnam School Basketball Tournament (VSBL) and especially Hanoi, Saigon and Da Nang Pickleball Championship (VPC).
These successes are a solid foundation for both sides to continue promoting digitalization of the sports industry, improving player experience, and spreading the sports movement to more audiences.
Sustainable development orientation
VNPAY, a pioneer in the field of financial technology and e-tickets, has cooperated with more than 40 major banks, providing payment and digital transformation solutions to more than 350,000 businesses, serving more than 60 million users. With a strong technology platform, VNPAY is constantly expanding its operations in many fields, including sports, to bring modern, seamless experiences to users.
New Sports, with the orientation of becoming a leading unit in sports development, not only focuses on organizing events and distributing digital content copyrights but also promotes the construction of a comprehensive sports ecosystem. From Pickleball, baseball to Esports and basketball, New Sports is committed to promoting the sports movement, contributing to building a dynamic and healthy community.
The cooperation between VNPAY and New Sports is a strategic step, laying a solid foundation for the development of the sports industry in the digital age, while affirming the commitment of both parties in bringing practical values to the Vietnamese sports community.
Source: https://vnpay.vn/VNPAY-hop-tac-cung-New-Sports-0f7nef8khv7f
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