Vinamilk launches products applying new technology

New Vinamilk Green Farm fresh milk is produced from ingredients from an environmentally friendly farm and dual vacuum technology helps preserve natural flavors.

Vinamilk announced a new line of fresh milk products at the event "Enjoying Experience - Traveling the Taste with Vinamilk Green Farm" on December 15-17 in Hanoi and Ho Chi Minh City.

The highlight of Vinamilk Green Farm fresh milk is that for the first time the company has applied dual vacuum technology in production, with pure raw materials from an ecological, environmentally friendly farm system, to preserve the natural flavor of the product.

Visitors experience a multi-sensory art space with Vinamilk Green Farm. Photo: Tung Dinh

The company representative said that the double vacuum technology is a breakthrough innovation in the dairy processing industry because it has solved the problem of preserving the nutrition and fresh flavor of milk. Free oxygen radicals are one of the factors that greatly affect the uniformity and flavor of milk. With a closed process from the farm to the finished milk cartons, the double vacuum technology helps eliminate 50% of free oxygen radicals in milk, combined with preserving cold milk at 4 degrees Celsius during processing. Thanks to that, Vinamilk Green Farm products when reaching consumers still retain their natural fatty aroma, a bit of grass and flowers and a sweet aftertaste, suitable for Vietnamese taste.

In addition to improvements in production technology, the new fresh milk also uses raw materials from ecological, environmentally friendly farm systems.

Ms. Bui Thi Huong, Executive Director of Human Resources - Administration and External Relations of Vinamilk, said that the company's efforts are to invest in sustainable development early. "With the new product, the company is gradually moving closer to a green future, realizing the goal of caring for the quality of life of every Vietnamese family," Ms. Huong said.

With the desire to bring opportunities for all Vietnamese users to access and use products of international quality, although produced with advanced breakthrough technology, Vinamilk Green Farm still reaches consumers at an accessible price.

A Vinamilk representative said: "Consumers always deserve the best product experiences. Therefore, we are constantly innovating and improving technology to enhance product value while enhancing the user experience in enjoying superior quality milk." The product is currently sold throughout Vinamilk's distribution system nationwide.

Vinamilk Green Farm product line retains the natural fatty aroma, a hint of grass and flowers and a sweet aftertaste, and is chosen by consumers. Photo: Vi Nam

At the event held at the Hanoi Opera House and Lam Son Square Park (HCMC), attendees were able to try cold glasses of milk amidst the scent of flowers and grass; discover Vinamilk's journey to create Green Farm vacuum-packed fresh milk and immerse themselves in a multi-sensory projection space.

Bao Ngoc, a student at the University of Transport, said she really likes Vinamilk's new low-sugar milk flavor because it is fragrant, rich, and not too sweet.

Also coming to experience early, Ms. Le Thi Khue (Long Bien district, Hanoi) said that her family has trusted Vinamilk milk for a long time, so when she saw the brand launch a new product, she bought it to try. "The milk has a cool, fatty taste typical of cow's milk, not the kind of flavoring, so it's very easy to drink," Ms. Khue said.

People try cold glasses of milk amidst the scent of flowers and grass at the event "Enjoying experience - Traveling the taste buds with Vinamilk Green Farm". Photo: Vi Nam

In recent times, with the ambition to reach Net Zero, the Vinamilk Green Farm ecological farm system has focused on sustainable agricultural practices, applying circular economy to reduce greenhouse gas emissions and save natural resources.

Specifically, Vinamilk farms have applied biogas technology to convert waste into renewable energy and organic fertilizers to improve soil and soil fertility. In 2022, Vinamilk Green Farm has recycled 216,000 tons of water. To date, the renewable resources at Vinamilk Green Farm are equivalent to the volume of water for 86 Olympic swimming pools and the amount of carbon neutralization is equivalent to 30,000 football fields covered with trees...

Focusing on raw materials and creativity in processing has helped Vinamilk Green Farm become the first milk brand in the world to simultaneously win 3 prestigious awards for safety and purity (Clean Label), flavor and quality (Monde Selection) and superior taste (Superior Taste) - 3 stars.

The Clean Label Project certification from the US is a safety and purity award for products that pass more than 400 strict criteria for antibiotic residues, unwanted plastic compounds, heavy metals, pesticide residues and other harmful chemicals with an acceptable threshold 125 times lower than normal food safety regulations. Meanwhile, the Monde Selection and Superior Taste Award are known as the "Michelin" of the food and beverage industry.

Nguyen Phuong

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