Vinamilk has just officially launched a new milk brand called Optimum with a formula containing 6 HMOs (Human Milk Oligosaccharides) that have never appeared in Vietnam.
In this new launch, the two product lines Optimum Gold and Optimum Colos are launched with a new look and outstanding improvements with ingredients inspired by important nutrients that can only be found in breast milk, including: 6 HMOs, whey protein rich in alpha-Lactalbumin with a content of 2.2 g/l (alpha-Lactalbumin content in breast milk is 2-3 g/l in breast milk), soluble fibers GOS, FOS and 2 billion probiotics BB - 12™ (1x10^9 cfu/100 g powder) and LGG™ (1x10^9 cfu/100 g powder). In particular, Vinamilk Optimum is currently the first formula milk line in Vietnam to be supplemented with 6 HMOs, including 2'-FL, 3-FL, LNT, 3-SL, 6'-SL and DFL, which accounts for 58% of the total amount of HMOs in breast milk, with all 3 HMO groups supporting both digestive health and resistance for babies. Optimum is also the first milk brand in Asia to receive prestigious international awards such as "Purity Award" and "First 1000 Day Promise", demonstrating the highest commitment of Vietnamese milk products not only to contribute to solving the problem of nutrition for children, but also to some extent to relieve mental barriers for women who cannot breastfeed their children.
Mr. Nguyen Quang Tri, Vinamilk's Marketing Executive Director, said that Optimum has become an important piece in Vinamilk's repositioning strategy as a pioneer in bringing about differences in product strategy, through tireless efforts in improving quality standards and meeting the expectations of Vietnamese mothers. This new launch, with special significance, affirms Vinamilk's commitment to providing optimal nutritional solutions, helping to build an optimal development foundation for Vietnamese children.
Source: https://baotintuc.vn/doanh-nghiep-san-pham-dich-vu/vinamilk-tung-moi-thuong-hieu-sua-optimum-voi-cong-thuc-chua-6-hmo-20241221105923856.htm
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