Vietnam is experiencing extraordinary growth.

On March 26, RNZ News commented that Vietnam is currently the fastest growing economy in Southeast Asia, with two-way trade between Vietnam and New Zealand reaching 2.68 billion NZD (equivalent to 1.54 billion USD).

In 2024, New Zealand will export 172 million NZD worth of fruit to Vietnam, including staples such as apples, kiwis and cherries. (Source: Investment Newspaper)

Faced with the strong growth potential of the Vietnamese market, New Zealand export enterprises are striving to strengthen their position as strategic business partners, especially in the field of premium food and beverages.

In a recent speech to the New Zealand Parliament, Mr. Nicola Griggs, the country's Minister of Trade and Investment, stated that Vietnamese consumers tend to prefer high-end foods and beverages.

Meanwhile, Wellington has a strong competitive advantage in meeting this demand, thanks to its superior product quality and business innovation.

According to statistics, in 2024, New Zealand exported 172 million NZD worth of fruit to Vietnam, including staples such as apples, kiwis and cherries.

Mr. Ben MacLeod, Head of Sales and Marketing of Mr Apple Group - one of New Zealand's leading apple producers, affirmed that Vietnam is experiencing "extraordinary" growth.

According to him, in just the past 10-15 years, the S-shaped country has transformed itself from a low-income country to a middle-income economy.

The Vietnam-New Zealand Free Trade Agreement has created important leverage to help Wellington maintain its competitive advantage, especially in the field of fruit exports.

Sharing the same view, Nelson's Heartland Fruit Sales and Marketing Director Brendan Osborne assessed that the Vietnamese market has changed dramatically since 2012 and is increasingly competitive.

Therefore, his business chose to focus on the high-end segment, which must meet strict quality standards, to conquer Vietnamese consumers.

With the rapid development of the economy and the increasing demand for high-end products, Vietnam is becoming an attractive destination for exporters in Oceania, opening up many opportunities for cooperation and sustainable development in the coming time.

Source: https://baoquocte.vn/viet-nam-dang-co-toc-do-tang-truong-phi-thuong-308928.html