Of the top 475 apps in the first quarter, 156 were from China, accounting for 33% of the total and up 8 points from 2020. According to Sensor Tower, based on the top 5 downloads in 95 countries and territories, apps like China's Tik Tok accounted for one-third of all downloads in the first quarter of 2023 on the Apple and Google stores.
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| China's mail-order app Temu is the most downloaded platform in the US after the first 3 months of the year |
Tik Tok is the most popular mobile app, making it into the top 5 in 82 markets. CapCut is also in the top 5 in 48 markets, accounting for 51% of the total. Meanwhile, the fashion provider’s Shien platform is in the top 5 in 10 countries. The app is popular among young people and is growing strongly in Europe and South America.
Chinese apps ranked 1, 2, 3, and 5 in the US, and were in the top 5 in about 90% of countries and territories, but did not appear in the top 10 in some countries like Japan or India.
Concerned about national security, many countries around the world are tightening restrictions on Chinese apps. In particular, in the US and Europe, government officials are banned from installing these apps on government-issued devices. Among them, the Shein app is accused of risking data and intellectual property violations.
However, Chinese apps are still rapidly “invading” the world, with their popularity increasing. Most notably, Chinese email ordering app Temu was the number 1 downloaded app in the US and Canada in the first quarter.
On the other hand, most foreign apps are not available in the mainland due to Beijing's strict regulations. This shows an imbalance, creating pressure for governments to tighten management of application platforms originating from China.
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