(To Quoc) - The effect of international films on CNN, Discovery, Bloomberg spreading the philosophy of "Coffee Dao" from Vietnam since 2024 has been creating inspiration to promote the continuous and strong development of the Trung Nguyen Legend chain of stores, brands, and products globally right from the first days of the new year 2025.
Trung Nguyen Legend restaurant system continuously expands in the US, China and globally.
On February 7, Trung Nguyen Legend officially opened another Trung Nguyen E-Coffee franchise store at 5710 E. 7th Street, Long Beach, California, USA. This is the 5th Trung Nguyen Legend store in the US, following the brand's presence of 22 spaces in China.
The event continues to mark the strong progress of the Trung Nguyen E-Coffee model as well as the chain of stores of Vietnam's No. 1 Coffee Group on the journey to conquer the world's leading markets: America, China, Japan, Korea, Dubai, France and countries in Southeast Asia, Asia, Europe, ... to "bring Vietnamese coffee further, creating a position globally".
Trung Nguyen Legend stores in China and the US are constantly expanding and are loved by many international customers who love to experience and explore.
With a unique design, especially from space identification, product system, menu, to diverse franchise cooperation packages, ... right after launching the new version in September 2024, the Trung Nguyen E-Coffee model with the message "Community of 3 coffee civilizations - Convergence of essence" continuously creates a fever, constantly attracting a large number of franchise partners in Vietnam and around the world. Currently with more than 800 stores and 1,000 franchise contracts with a new opening rate of 30 stores/month, Trung Nguyen E-Coffee is still growing strongly, expected to reach 3,000 stores in 2025.
As a special, expert, specialized coffee shop model and recognized by CNN as "part of Trung Nguyen Legend's strategic vision to elevate the enjoyment of Vietnamese coffee culture globally", Trung Nguyen E-Coffee in Long Beach, California, USA has impressed coffee lovers here.
With excellent coffee quality, a retail product system, and a diverse F&B menu that brings together the quintessence of three world coffee cultures: Ottoman - Roman - Zen, Trung Nguyen E-Coffee stores bring complete experiences to the coffee-loving community in the US about a miniature coffee world that is superior and most comprehensive.
At the same time, with an area of 140m2 right in the heart of the vibrant economic, cultural, artistic and tourist center of California, USA, near Downtown Long Beach, Long Beach Museum of Art, Long Beach Port - one of the largest seaports in the world, California State University, ... and bustling residential areas, Trung Nguyen E-Coffee is an ideal meeting place for tourists, local residents and international youth to explore and connect their love for the special, distinct flavor of energy coffee imbued with Vietnamese cultural identity.
Together with Trung Nguyen E-Coffee, Trung Nguyen Legend space system, Trung Nguyen Legend Coffee World is continuing to develop strongly, present in beautiful locations, centers of major cities in Vietnam, America, China and expanding the model in Australia, Canada, Japan, Korea, Dubai, France, Southeast Asia, Asia, Europe....
In the first quarter of 2025, Trung Nguyen Legend Coffee World will open 3 new spaces in Nanjing, Hangzhou, Shanghai, aiming for the goal of 1,000 stores in China. In the US, Trung Nguyen E-Coffee and Trung Nguyen Legend Coffee World will also continue to appear in Texas, Portland (Oregon) and Philadelphia (Pennsylvania), contributing to the realization of having 100 stores in the US.
Efforts to strongly affirm the position of Vietnamese coffee globally
Along with the development of the restaurant system, at the beginning of 2025, Trung Nguyen Legend will promote business activities and product promotion globally. From February 17-21, 2025, Trung Nguyen Legend will participate in the Gulfood 2025 International Trade Exhibition held at Dubai World Trade Center. At Gulfood 2025 - the largest exhibition in the Middle East and one of the largest trade exhibitions in the world specializing in food and agricultural products, Trung Nguyen Legend will introduce a special energy coffee product line according to the 3 coffee civilizations Ottoman - Roman - Zen along with unique coffee culture from Vietnam.
Following Gulfood 2025, with the plan to open a headquarters in the US, Trung Nguyen Legend will continue to promote business activities in Vietnam, the US, China, Russia, Australia, Canada, ASEAN countries... and more than 100 countries and territories, promoting the G7, Trung Nguyen, Trung Nguyen Legend brands on international social networking sites to reach customers, partners, leading distributors, opening up strategic cooperation opportunities to bring Vietnamese coffee to the world.
The philosophy of “Coffee Religion” from Vietnam has been spread by Warner Bros. Discovery in the movie “The Awakenings of Coffee” which has been airing since December 2024, creating a strong attraction globally.
Not only creating inspiration and promoting the strong development of coffee shops and products that are loved worldwide, the special films produced by Trung Nguyen Legend in cooperation with the world's leading news agencies Discovery, CNN, Bloomberg, etc. have created a deep impression on the world about Vietnam - a raw material exporting country that is gradually becoming a coffee powerhouse with important contributions to global coffee culture.
The story of Trung Nguyen Legend "combining typical agricultural products with building and positioning a brand representing a culture and a comprehensive healthy lifestyle" aiming to "enhance the value of the Vietnamese coffee industry, not just a regular drink but at the level of cultural coffee, artistic coffee, spiritual coffee and philosophical coffee" in the films has changed the way international consumers perceive a coffee brand from Vietnam as well as the value of Robusta Buon Ma Thuot coffee, Vietnam.
Within the framework of the 9th Buon Ma Thuot Coffee Festival in March 2025, Trung Nguyen Legend will officially hold the groundbreaking ceremony of the Trung Nguyen Legend Energy Coffee Factory in Tan An Industrial Park, Buon Ma Thuot. This is an important project that will continue to contribute to increasing the value of Buon Ma Thuot Robusta coffee beans, and affirm the value of the Vietnamese coffee industry worthy of the position of a coffee powerhouse.
As a brand that "pioneers in bringing Vietnamese coffee from a common drink to a culture and philosophy" (Discovery), represents "awakening Vietnamese Robusta coffee beans", "restores the balance between coffee producing and consuming countries" (Bloomberg), with comprehensive development efforts from products, cafe systems, and different coffee projects, Trung Nguyen Legend continues to affirm its leading position, bringing Vietnamese coffee and coffee culture to the world, "so that one day when talking about coffee, the world will think of Vietnam"./.
Source: https://toquoc.vn/trung-nguyen-legend-tiep-tuc-phat-trien-manh-me-tren-toan-cau-20250211073328034.htm
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