Coffee Dao receives global coverage from CNN.

DNVN - Following "The Tao of Coffee," produced and broadcast globally by Warner Bros. Discovery, the philosophy of Coffee Dao from Vietnam continues to receive global coverage from the international media outlet CNN.

Impressed by the vision, ideas, and philosophy of "Coffee Dao" created through meditation and enlightenment by the founder and chairman of Trung Nguyen Legend Group, Dang Le Nguyen Vu, CNN proactively contacted the group with the desire to share fascinating stories about the unique cultural values ​​of Vietnamese coffee with a global audience.

On July 9th, CNN officially published an article titled "The Tao of Coffee: From Beans to Beauty" on its global news website CNN.com and on CNN's Instagram channel in the US, South Korea, Southeast Asia, Europe, and other regions. The article attracted significant attention from readers worldwide .

In the article, Trung Nguyên Legend's "Coffee Way" philosophy and efforts to elevate the value of Vietnamese coffee were shared with CNN by Miss Grand International Nguyen Thuc Thuy Tien.

The philosophy of "Coffee Way" originating from Vietnam continues to receive global coverage from international media outlet CNN.

Thuy Tien's aspiration to bring Vietnam to the world is also clearly demonstrated through her collaboration with Trung Nguyen Legend – Vietnam's leading coffee brand. Trung Nguyen Legend's products are available in over 100 countries and territories, conquering leading powers such as the US, China, Japan, South Korea, Dubai, France, and countries in Southeast Asia, Asia, and Europe…

Speaking to CNN, Miss Thuy Tien expressed her admiration for Trung Nguyen Legend's achievements in spreading Vietnamese coffee culture to the world. She emphasized that Trung Nguyen Legend's success is not for personal gain but for the benefit of the entire country.

In an effort to develop Vietnam's coffee culture, Trung Nguyên Legend is gradually realizing its goal of making Buon Ma Thuot, the birthplace of the brand, the "Coffee City of the World".

According to Mr. Duong Hai Dang, assistant to the Chairman of Trung Nguyen Legend Group, Mr. Dang Le Nguyen Vu created a unique method of coffee meditation. It is based on "drawing inspiration, energy, and wisdom from coffee itself and its vast heritage," pursuing a philosophy called "Coffee Way."

This meditation method aims to promote holistic awareness and well-being through the principles of "Coffee Way": Harmony, Respect, Purity, Tranquility, Responsibility, and Cultivation.

“Through the Coffee Meditation experience, we hope to inspire participants to enhance self-awareness, transform personal passions into compassion, and develop patience into resilience in the face of greater responsibilities,” Mr. Dang shared.

The CNN article emphasizes that participants in the basic half-hour Coffee Meditation experience practice mindful living while brewing and waiting for the coffee to be extracted. Each sip of coffee is carefully savored as they contemplate the resilient qualities of the Robusta coffee bean.

Miss Thuy Tien has been a part of the Journey from the Heart program organized by Trung Nguyen Legend since its inception. Photo: CNN.

Along with that is the appreciation for the labor and heritage embodied in each cup of coffee before being invited to share their experiences through the coffee. Coffee meditation helps to relax, find balance, mindfulness, and energy all at once.

The Trung Nguyên E-Coffee business solution represents part of Trung Nguyên Legend's strategic vision to elevate the enjoyment of Vietnamese coffee culture. This solution is inspired by the Japanese holistic approach to their traditional Tea Ceremony rituals.

This vision encompasses the physical coffee experience, the spiritual coffee experience through Coffee Meditation, and the social coffee experience through a nation-building startup program with the Trung Nguyen E-Coffee model. The Chairman of Trung Nguyen Legend Group believes that, "one day, when the world thinks of coffee, they will think of Vietnam."

Hoai Anh

Source: https://doanhnghiepvn.vn/kinh-te/ca-phe-dao-duoc-cnn-dua-tin-toan-cau/20240712110523111