DNVN - After “The Tao of Coffee” produced by Warner Bros. Discovery and broadcast globally, the Tao of Coffee philosophy from Vietnam continues to be reported globally by international media outlet CNN.
Impressed by the vision, ideology, and philosophy of “Coffee Dao” created by the meditation, enlightenment, and creation of the founder and Chairman of Trung Nguyen Legend Group, Dang Le Nguyen Vu, CNN proactively contacted this group with the desire to share fascinating stories about the unique cultural values of Vietnamese coffee with a global audience.
On July 9, CNN officially posted an article titled “The Tao of Coffee: From Beans to Beauty” on the global news site CNN.com and on CNN’s Instagram channel in the US, Korea, Southeast Asia, Europe, etc. The article attracted great attention from readers around the world.
In the article, the philosophy of “Coffee Dao” and Trung Nguyen Legend’s efforts to elevate the value of Vietnamese coffee were shared by Miss Grand International Nguyen Thuc Thuy Tien with CNN.
Thuy Tien’s desire to bring Vietnam to the world is also clearly demonstrated through her cooperation with Trung Nguyen Legend - Vietnam’s leading coffee brand. Trung Nguyen Legend’s products are present in more than 100 countries and territories, conquering leading powers such as the US, China, Japan, Korea, Dubai, France and countries in Southeast Asia, Asia, Europe, etc.
Sharing with CNN, Miss Thuy Tien expressed her impression and admiration for Trung Nguyen Legend's achievements in the journey of spreading Vietnamese coffee culture to the world. Trung Nguyen Legend is not for its own benefit but for the whole country.
In an effort to develop Vietnamese coffee culture, Trung Nguyen Legend is gradually realizing the goal of turning Buon Ma Thuot, the birthplace of the brand, into the "Coffee City of the World".
According to Mr. Duong Hai Dang - Assistant to the President of Trung Nguyen Legend Group, Mr. Dang Le Nguyen Vu created a unique method of Coffee Zen. That is "taking inspiration, energy and wisdom from coffee itself and its vast heritage", pursuing a philosophy called "Coffee Tao".
This meditation method aims to promote mindfulness and holistic wealth through the principles of “Coffee Religion”: Harmony – Respect – Purity – Purity – Responsibility and Refinement.
“Through the Coffee Meditation experience, we hope to inspire participants to increase their self-awareness, transform personal passion into compassion, and develop patience into resilience in the face of greater responsibilities,” Dang shared.
The CNN article emphasized that participants in the half-hour Basic Coffee Meditation experience will practice mindfulness while practicing brewing and waiting for the coffee to be extracted. Each sip is carefully enjoyed while they reflect on the resilient qualities of the Robusta coffee bean.
Miss Thuy Tien has accompanied the Journey From the Heart organized by Trung Nguyen Legend since the very first days. Photo: CNN.
Along with that is the respect for the hard work and heritage crystallized in each cup of coffee before being invited to share your experiences over a cup of coffee. Coffee meditation helps to relax, find balance, awareness and energy at the same time.
Trung Nguyen E-Coffee business solution represents part of Trung Nguyen Legend's strategic vision to elevate the enjoyment of Vietnamese coffee culture. This solution is inspired by the Japanese's comprehensive approach to their traditional Tea Ceremony.
This vision includes physical coffee experiences, spiritual coffee through Coffee Meditation and social coffee through the national startup program with the Trung Nguyen E-Coffee model. The Chairman of Trung Nguyen Legend Group believes that, “one day, when talking about coffee, the world will think of Vietnam”.
Hoai Anh
Source: https://doanhnghiepvn.vn/kinh-te/ca-phe-dao-duoc-cnn-dua-tin-toan-cau/20240712110523111
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