This marks a strong step forward for Vietnam's No. 1 Coffee Group on its journey to conquer the world's leading markets: the US, China, Japan, Korea, Dubai, France and countries in Southeast Asia, Asia, Europe, etc., contributing to establishing Vietnam's position as a global coffee powerhouse.
Nearly 1 year after the first Trung Nguyen Legend franchise coffee shop was launched in the US and received strong reception, in July 2024, Trung Nguyen Legend Group continued to open two Trung Nguyen Legend Coffee World spaces in San Jose, California, USA. These are the first two spaces of the Trung Nguyen Legend Coffee World model and the fourth Trung Nguyen Legend store in the US.
Located at 909 Story Road, Unit 100, San Jose and 1631 East Capitol Expressway, Unit 107, San Jose, both Trung Nguyen Legend Coffee World spaces are located on a bustling street with many cultural, commercial and bustling trading activities of San Jose city, easily attracting a large number of American customers and international tourists to experience and explore.
Designed as a cultural coffee space, an artistic coffee space, where the quintessence of 3 typical world coffee civilizations converge, Trung Nguyen Legend Coffee World brings to coffee lovers in the US a special coffee space bearing the imprint of Vietnamese culture and following 3 coffee civilizations Ottoman - Roman - Zen.
Here, coffee lovers can experience the entire coffee product system, tools, and special coffee enjoyment styles according to 3 coffee civilizations, notably Thien Coffee - a cultural coffee product, artistic coffee created by Trung Nguyen Legend, which has been introduced to coffee lovers in the US. Along with that, Trung Nguyen Legend also continues to impress with its menu of filter coffee, Vietnamese-style iced milk coffee, and creative drinks using 100% Robusta coffee ingredients from the capital city of Buon Ma Thuot, Vietnam.
In parallel with the expansion of space in the world's leading economic powerhouse, the United States, in the billion-dollar market of China, also in July 2024, Trung Nguyen Legend plans to continuously open 8 new spaces in Shanghai, Suzhou, Zhejiang, bringing the total number of Trung Nguyen Legend coffee shops in China to 18, concentrated in Shanghai, Beijing, Chengdu, Dongxing, Suzhou, Zhejiang, ... Thus, in nearly 2 years of presence in China, Trung Nguyen Legend coffee shops have brought spaces imbued with the Vietnamese coffee culture and different and special coffee experience styles, becoming a favorite destination, attracting a large number of customers.
At the same time, Trung Nguyen Group has been making efforts to conquer the global market with more than 300 products supplied in more than 100 countries and territories such as the US, China, Japan, Korea, Dubai, France and countries in Southeast Asia, Asia, Europe, etc. Trung Nguyen Legend coffee products have received the love and support of international consumers, Trung Nguyen Legend continuously ranks high on international rankings: Top 5 most favorite and most purchased coffee brands on online channels in Korea; Top 13 most favorite instant coffee brands in China, Top 20 best-selling instant coffee products on Amazon, etc.
In particular, the Trung Nguyen E-Coffee coffee startup model is a coffee franchise model that inspires successful startups for the community and has been promoted by Trung Nguyen Group in Vietnam and the world. Currently, Trung Nguyen E-Coffee has nearly 800 stores covering all of Vietnam and in the US, Iceland..., with more than 1,000 franchise contracts successfully signed./.
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