Besides export and domestic consumption, another way to bring lychee further is to exploit tourism and the spiritual value of lychee.
Experiencing the night lychee picking tour in Bac Giang, each tourist will be equipped with a flashlight and a basket so that they can look and find which bunch of lychees is the ripest and most delicious to pick.
The entrance fee to the garden to pick lychees and eat all you want is 500,000 VND/person, including the cost of overnight accommodation at a local cooperative. This is the second rural tour to be launched this year, previously the lychee honey collection tour in March attracted about 200 visitors to the garden.
"What I like most about joining this tour is picking lychees from the tree and eating the best ones," student Truong Vuong Lan Nhi shared.
Tourists can pick ripe red lychees and enjoy them right in the garden. Photo: bacgiang.gov.vn |
According to a representative of Bac Giang province, this year's lychee harvest was good, so the management agency proactively promoted to key export markets such as the US and China earlier, right from the beginning of February. Notably, this year the promotion of lychee was also combined with the form of experiential tourism.
"Through tourism promotion, this lychee season has received a lot of attention from the media and travel agencies. Currently, linkage chains and garden tours have begun to form," said Mr. Le Anh Duong, Chairman of the People's Committee of Bac Giang province.
Organizing tours and orchard tourism routes is the way to build a brand for delicious and clean lychee.
"Domestic distributors are currently facing a huge barrier: they want to consume but are unclear about quality and traceability of origins. Tourism models will connect, not only at the garden but also to supermarket centers. If we joke, the old agricultural model was to bring the garden to the market, but now it is to bring the market to the garden," said Le Minh Hoan, Minister of Agriculture and Rural Development of Vietnam.
The crop season is sometimes good, sometimes bad, difficult to control due to weather and disease, but the image of lychee and farmers, when built, can last through the seasons. Recently, the Plant Protection Department has just issued 12 more codes for Bac Giang lychee growing areas for export to the Australian and Thai markets.
According to VTV
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