More than 12,500 business appointments at Ho Chi Minh City International Tourism Fair

The 19th Ho Chi Minh City International Travel Expo (ITE HCMC) 2025, the largest and most prestigious international travel fair in Vietnam and the lower Mekong region, will officially take place from September 4 to 6, 2025 at the Saigon Exhibition and Convention Center, Ho Chi Minh City.

Deputy Director of Vietnam National Administration of Tourism Ha Van Sieu (second from left) shared at the press conference

At a press conference in Hanoi on the morning of April 11, Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism, shared that with the theme "Sustainable Tourism, Vivid Experience", ITE HCMC 2025 is expected to be a model for breakthroughs and creativity of the Vietnamese tourism industry in a period of great fluctuations in global economic sectors, including the tourism industry. This is also a bridge for tourism associations and domestic tourism businesses to unite to improve competitiveness and create the attractiveness of Vietnamese tourism compared to other countries in the region as well as in the international tourism market.

According to the Organizing Committee, ITE HCMC 2025 is expected to attract more than 520 exhibitors and 50 Vietnamese localities, along with 240 high-end buyers from more than 30 countries and territories (an increase of 10% compared to 2024). The number of visitors is expected to increase by 12% compared to the previous year, reaching about 28,000 people, contributing to creating 12,600 business meetings (B2B Meetings) and B2B business meetings for direct exchange and contact between international and Vietnamese tourism businesses.

ITE HCMC 2025 is expected to have 16 main activities connecting trade, forums, conferences, and seminars. In addition to domestic media units, there will also be the participation of 60 international newspapers, travel bloggers and KOLs in the tourism sector (an increase of 30% compared to 2024);

In particular, from September 3 to 6, Ho Chi Minh City will host the 12th General Assembly of the Tourism Promotion Organization for Global Cities (TPO) in 2025 with the theme "Shaping the Future of Tourism: Towards Digital Transformation and Green Transformation".

Ms. Nguyen Thao Hien, Deputy Director of Foreign Market Development Department, Ministry of Industry and Trade , information about Vietnam International Sourcing Expo 2025

The TPO General Assembly is an opportunity for Vietnamese enterprises to expand business cooperation opportunities, promote tourism and local economy through training, promotion and connection programs within the TPO framework, contributing to stimulating demand for services serving business tourism combined with conferences and is an opportunity for Vietnamese localities to introduce and promote destinations to international businesses and press. Effective and cost-saving on-site destination marketing promotion; contributing to strengthening diplomatic relations; promoting international cooperation in tourism development policies, connecting with key markets...

Mr. Ha Van Sieu, Deputy Director of the Vietnam National Administration of Tourism, said that the First Session of the 12th TPO General Assembly (High-level Forum) taking place right after the opening ceremony on September 4 will focus on discussions on sustainable tourism development.

For the first time, ITE HCMC 2025 takes place at the same time and location as the 3rd Vietnam International Sourcing event, organized by the Ministry of Industry and Trade in coordination with the Ho Chi Minh City People's Committee.

Ms. Nguyen Thao Hien, Deputy Director of the Department of Foreign Market Development, Ministry of Industry and Trade, said that the event had many outstanding activities such as the 2025 Export Forum, the Vietnam International Sourcing Expo 2025, which gathered nearly 500 Vietnamese enterprises displaying tens of thousands of products representing many different fields in the international supply chain and had an unprecedented number of participants from more than 300 reputable distribution channels and importers from more than 60 countries and territories.

Mr. Le Truong Hien Hoa commented that this is a great advantage for Vietnamese tourism businesses at ITE HCMC 2025 to approach global businessmen to take the lead in the potential MICE market, attract investment in the tourism sector and introduce high-end services for businessmen.

"This is the time for Ho Chi Minh City tourism to both promote and help tourists have the best experiences in Ho Chi Minh City," said Mr. Le Truong Hien Hoa.

Source: https://nld.com.vn/hon-12500-cuoc-hen-giao-thuong-tai-hoi-cho-du-lich-quoc-te-tp-hcm-196250411115304271.htm