ITE HCMC 2025 will take place with the theme Sustainable Tourism, Immersive Experiences

On the morning of April 11, within the framework of the Vietnam International Tourism Fair - VITM Hanoi 2025, 2025, the Ho Chi Minh City Department of Tourism announced information about the series of events of the Ho Chi Minh City International Tourism Fair - ITE HCMC 2025.

Mr. Le Truong Hien Hoa - Deputy Director of Ho Chi Minh City Department of Tourism shared: "ITE HCMC 2025 with the theme "Sustainable Tourism, Vivid Experience" is expected to be a model for the breakthrough and creativity of Vietnam's tourism industry in a period of great fluctuations in global economic sectors, including the tourism industry; is a bridge for tourism associations and domestic tourism businesses to unanimously improve competitiveness and create the attractiveness of Vietnam's tourism compared to other countries in the region as well as in the international tourism market".

Information meeting for Ho Chi Minh City International Travel Expo (ITE HCMC)

According to the Fair Organizing Committee, ITE HCMC 2025 is expected to have 16 main activities connecting trade, Forums, Conferences, Workshops and besides domestic media units, there will also be the participation of 60 international newspapers, travel bloggers and KOLs in the tourism sector (an increase of 30% compared to 2024).

ITE HCMC 2025 will be a pioneer in encouraging businesses and localities to focus on introducing unique and distinctive tourism products with vivid experiences that will impress international buyers towards Vietnam as a destination in the near future. Prestigious international buyers (strictly selected by the ITE HCMC 2025 Organizing Committee) and international press will also be invited to participate in the Ho Chi Minh City Destination Survey Program - a unique program with vivid experiences.

The 19th ITE HCMC 2025 continues to affirm its role as one of the effective and budget-saving destination marketing solutions. The event is considered a "push" to attract international tourists to Vietnam through promotional and communication activities to key and potential inbound tourism markets of Vietnam tourism such as Northeast Asia (China, Korea, Japan, ...), Western Europe (UK, Germany, France, Italy, Spain), North America (USA, Canada), Southeast Asia (Thailand, Singapore, Philippines, Indonesia, Malaysia, Cambodia), Australia (Australia, New Zealand), new and potential markets such as India, Qatar, UAE, Kuwait ...

In addition, from September 3 to 6, 2025, Ho Chi Minh City will host the 12th General Assembly of the Tourism Promotion Organization for Global Cities (TPO) in 2025 with the theme "Shaping the Future of Tourism: Embracing Digital and Green Transformation".

Hosting the 12th TPO General Assembly has affirmed the position and responsibility of Ho Chi Minh City as a member of the TPO Executive Board and its leadership role in developing regional tourism, enhancing the city's international position.

The TPO General Assembly is an opportunity for Vietnamese enterprises to expand business cooperation opportunities, promote tourism and local economy through training, promotion and connection programs within the TPO framework; contribute to stimulating demand for services serving Business Tourism combined with Conferences and is an opportunity for Vietnamese localities to introduce and promote destinations to international businesses and press; promote effective and cost-saving on-site destination marketing; contribute to tightening diplomatic relations; promote international cooperation in tourism development policies, connect with key markets; access professional knowledge from international tourism experts, connect with international tourism organizations such as the World Tourism Organization (UN Tourism) to update new trends.

Moreover, for the first time, ITE HCMC 2025 takes place at the same time and location as the 3rd Vietnam International Sourcing event organized by the Ministry of Industry and Trade in coordination with the People's Committee of Ho Chi Minh City, including outstanding activities such as the 2025 Export Forum, the International Supply Chain Exhibition (Viet Nam International Sourcing Expo 2025) gathering nearly 500 Vietnamese enterprises displaying tens of thousands of products representing many different fields in the international supply chain and with an unprecedented large number of participants from more than 300 distribution channels and reputable importers from more than 60 countries and territories, including: the United States, Canada, Mexico, Chile, Venezuela, France, the United Kingdom, Germany, Sweden, Italy, Russia, Latvia, Japan, Korea, Thailand, UAE, Saudi Arabia, Malaysia, China, India, Australia, New Zealand...

This is a great advantage for Vietnamese tourism businesses at ITE HCMC 2025 to approach global businessmen to take the lead in the potential MICE market, attract investment in the tourism sector and introduce high-end services for businessmen.

Source: https://bvhttdl.gov.vn/hoi-cho-ite-hcmc-2025-se-dien-ra-voi-chu-de-du-lich-ben-vung-trai-nghiem-song-dong-20250411124336142.htm