This is an activity organized by Hanoi Department of Tourism under the direction of Hanoi People's Committee.
Attending the opening ceremony were: Party Central Committee member, President of the Vietnam Women's Union Ha Thi Nga; Party Central Committee member, Standing Deputy Secretary of the Hanoi Party Committee Nguyen Thi Tuyen; former Party Central Committee member, former Standing Deputy Secretary of the Hanoi Party Committee Ngo Thi Thanh Hang; former Deputy Head of the Central Mass Mobilization Commission Ngo Thi Doan Thanh.
Also attending were members of the Standing Committee of the Hanoi Party Committee: Chairwoman of the Vietnam Fatherland Front Committee of the city Nguyen Lan Huong, Permanent Vice Chairwoman of the City People's Council Phung Thi Hong Ha; Vice Chairwoman of the Hanoi People's Committee Vu Thu Ha; and representatives of embassies of various countries.
Speaking at the opening ceremony, Vice Chairman of the City People's Committee Vu Thu Ha said that with the goal of developing the capital's culture worthy of the thousand-year tradition of Thang Long - Hanoi, Hanoi determined to: Focus on preserving and promoting the values of tangible and intangible cultural heritage, valuable relics and architectural works; pay attention to developing cultural and tourism products with international brands; harmoniously and smoothly combine the preservation of cultural identity with economic development, in which culture and people are both the goal and the resource and driving force for the development of the capital.
In the first 9 months of 2024, Hanoi will welcome about 21.12 million tourists, including 4.45 million international visitors (an increase of more than 40% compared to 2023) and 16.66 million domestic visitors (an increase of about 6% compared to 2023), contributing positively to the capital's GRDP growth rate.
“With the synchronous, flexible and effective implementation of tasks and solutions in all fields, Hanoi strives to become the center and driving force for the development of the Red River Delta, the key economic region of the North and the whole country; striving to develop on par with the capitals of developed countries in the region,” Vice Chairman of the City People's Committee Vu Thu Ha emphasized.
After 3 times of organization, up to now, the Hanoi Tourism Ao Dai Festival has become an annual event with the orientation of building a cultural and tourism product, contributing to promoting the image of the capital Hanoi - "Safe - friendly - quality - attractive destination". The event also aims to preserve and promote traditional cultural values, exploit and honor the unique beauty of Vietnamese culture with the national Ao Dai.
This year’s Hanoi Ao Dai Tourism Festival was invested in elaborately and on a large scale, attracting the participation of 6 artisans, 85 designers from the 3 regions of North - Central - South; nearly 100 booths of designers, Ao Dai brands, accessory establishments, travel businesses, etc.
The highlight of the festival is the opening program with elaborately staged art performances, reviving part of the image of the 70-year-old capital Hanoi.
During the program, the audience will see many scenes, dances, and fashion shows recreating Hanoi - the heroic, resilient, and brave capital in combat, constantly innovating, developing, and integrating.
In addition to musical performances, there will also be performances of ao dai collections by 70 designers, including famous names such as: Do Trinh Hoai Nam, Duc Hung, Quang Hoa, Cao Minh Tien, Miss Ngoc Han, Thuy Nguyen, La Hang, Vu Thao Giang, Luu Quynh Lan...
In addition, the 2024 Hanoi Ao Dai Tourism Festival has many attractive events such as: Experiencing the "Quintessence of Ao Dai" double-decker bus; the Ao Dai carnival program with the participation of nearly 1,000 people taking place on the morning of October 5 at the Thang Long Imperial Citadel Heritage Conservation Center and some neighboring streets; the art program "Ao Dai Night" taking place on the evening of October 5 with the participation of 70 designers; the final round of the Ao Dai design contest on the afternoon of October 6...
The festival also has sideline activities such as: Exhibitions and displays introducing Ao Dai by famous designers and Ao Dai brands; tourism products and services, traditional craft villages; demonstrations of works by artisans from Van Phuc and Trach Xa silk villages; folk game space; Hanoi culinary space "Thang Long Ngu Vi" introducing light dishes imbued with Hanoi's character...
The Hanoi Ao Dai Tourism Festival opens a new direction for the development of culture and tourism in the capital, contributing to making Vietnam and Hanoi a beloved destination and the top choice of many domestic and international tourists. The festival lasts until October 6.
Source: https://baodaknong.vn/khai-mac-le-hoi-ao-dai-du-lich-ha-noi-nam-2024-ton-vinh-tinh-hoa-ao-dai-viet-231004.html
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