Promote domestic consumption

In order to stimulate domestic consumption, many stimulus policies have been implemented since the beginning of the year to actively support people and businesses to promote production and business. Thanks to that, the purchasing power of goods produced in the province is increasing, making an important contribution to socio-economic growth.

Customers shop for goods at the Quang Ninh OCOP Fair - Spring 2025.

Currently, the province has 133 markets, 26 supermarkets, 7 shopping malls, 384 convenience stores, 25 centers, points of sale and introduction of OCOP products and 24,000 stores/households selling food retail. Supermarkets, shopping malls, and convenience stores have diverse and abundant goods, ensuring quality and origin; goods are listed in price and sold at listed prices; many policies to stimulate shopping and promotions are implemented simultaneously... Thereby, creating convenience for visitors to visit and shop, ensuring civilized trade, contributing to building the image of Quang Ninh province as civilized and modern.

Specifically, the Winmart Supermarket system has launched a discount program of up to 50% at WinMart/WinMart+, focusing on demand stimulation promotions, offering diverse incentives for thousands of essential food items, household items, fashion, cosmetics, etc. According to the representative of Winmart Ha Long Supermarket, said: Right from the beginning of the year, the Winmart system has launched a series of promotions and discounts to stimulate consumption, especially for goods produced in Vietnam. In particular, the supermarket is also implementing a buy 1 get 1 free, buy 2 get 1 free program, implementing preferential prices for WinEco clean vegetable products and MeatDeli chilled meat, etc.

Similarly, GO! Ha Long supermarket also continuously implements many attractive consumer stimulus programs. According to Ms. Pham Lu, Director of GO! Ha Long Supermarket, said: Currently, the supermarket is selling over 98% of domestic products. The supermarket always has ready goods in stock and has plans to reserve goods under all conditions to provide enough goods for people. Along with that, the supermarket also has many policies to stimulate shopping such as: Maximum discounts; promotions on vegetables, confectionery, food products; order discounts... We are committed to selling quality products, ensuring food safety and saying no to selling products of unknown origin.

Together with businesses, Quang Ninh province has also promoted trade promotion activities since the beginning of the year to consume products and stimulate domestic goods to reach more domestic markets. Typically, from January 17 to January 22, 2025, the Quang Ninh OCOP Fair - Spring 2025 was successfully organized at the Quang Ninh Provincial Planning, Fair and Exhibition Center with a scale of 200 booths of 13 localities in the province and 41 provinces and cities registered to participate, the number of products participating in the fair reached over 1,280 products. The fair attracted over 50,000 visitors to visit and shop. Total sales revenue is estimated at over 11.2 billion VND. Of which, sales revenue of the booth area of 13 localities in Quang Ninh province is estimated at 5.2 billion VND. This has strongly contributed to the circulation and trade of domestic products between localities, helping people to have more confidence in products made in Vietnam.

The OCOP Quang Ninh e-commerce platform http://ocopquangninh.com.vn with many new features, rich and diverse products is also operating effectively, creating convenient shopping for people and tourists. Currently, the OCOP Quang Ninh e-commerce platform is introducing 580 products of 250 enterprises, of which 393 products have achieved 3 stars or more. The platform has also signed with professional distribution partners with the Post Office and established links on the e-commerce platforms of other provinces to connect consumption, such as: Thai Binh e-commerce platform, Binh Thuan e-commerce platform... The products promoted on the platform are all domestic products that are widely known and trusted by people.

In particular, determining the roadmap for developing domestic trade in a modern direction, the Provincial People's Committee has issued a plan to implement the strategy for developing domestic trade in the province for the period up to 2030, with a vision to 2045. In particular, in the period of 2022-2025, the added value of the trade sector in the province will strive to reach an average growth rate of about 9-9.5%/year and contribute about 10-12%/year in the period of 2026-2030; by 2030, contribute about 15% to the province's economy. The total value of goods and consumer service revenue in the period of 2022-2025 will reach an average growth rate of 17-18%/year; in the period of 2026-2030, the average growth rate will be from 15-16%/year...

People buy goods at Lan Chi Supermarket (Quang Yen Town).

According to statistics from the Department of Industry and Trade, the market in the province continues to improve after recovering since the beginning of the year, with a variety of goods meeting consumer demand. Total retail sales and consumer service revenue in the first quarter of 2025 is estimated to increase by 19.73% over the same period.

In the coming time, to continue developing the domestic market, stimulating consumption of domestic products in the province in accordance with the province's orientation, the Department of Industry and Trade will focus on coordinating with departments, branches and localities to promote production support activities and improve the investment and business environment, and manage product markets. Promote the distribution of goods through digital platforms and e-commerce. At the same time, carry out the export of provincial goods and international integration by strengthening trade promotion activities, supporting businesses to participate in international fairs, finding new partners and expanding export markets. Strengthening the improvement of the investment and business environment, enhancing the competitiveness of businesses and the economy, diversifying markets and partners; promoting information, propaganda, providing information to forecast market share trends to support businesses to promptly respond to adverse market fluctuations and adjust production in accordance with supply and demand.

Minh Duc

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