Tet market begins to bustle

Purchasing power at supermarkets, stores, and markets begins to increase sharply as people go shopping for Tet. This is the time when many people prepare gifts of technological food products such as candy, tea, beer, soft drinks, etc.

Supermarkets begin to welcome an increasing number of customers coming to shop for Tet - Photo: N.BINH

According to a representative of Saigon Co.op, after only one week of implementing the program "Come to Co.op to bring Tet home", the system has attracted nearly 10 million visitors to visit and shop to respond to the promotions in the program.

Not only promotions, Saigon Co.op also invests in exclusive services and organizes a series of unique events in each locality, bringing a new Tet shopping experience in both digital space and in stores.

Notably, this year's Tet market has recorded a strong shift from in-person to online shopping.

According to statistics, the number of online orders of this system has increased 3 times compared to normal days. The special attraction comes from the strong discount of more than 3,500 Tet products with discounts of 50% or more.

Similarly, at the MM Mega Market system, purchasing power is happening as predicted with the plan to supply goods during Tet increasing by about 10-15% compared to the same period last year, increasing by 20-25% compared to normal days, focusing on essential consumer goods.

With rapidly increasing purchasing power, this system also dedicates space to traditional Tet including fresh produce, candies, pickles, home decorations such as bowls, lucky money envelopes, lanterns, etc. in eye-catching locations.

Mr. Nguyen Tuan, deputy general director of Satra, said that after the New Year is also the period when the Tet goods business season enters its peak time.

Up to now, the corporation, together with member enterprises and partners, has prepared a source of goods to stabilize the market for a month of Tet, about 3,550 tons, an increase of 10% compared to the same period last year, equivalent to a capital of nearly 500 billion VND.

During Tet, the corporation focuses on checking popular consumer goods such as meat, meat products, eggs, seafood, vegetables, fruits, cakes, jams, etc.

According to supermarkets, this year's trend of eating a light Tet holiday and prioritizing time to rest and enjoy has boosted demand for pre-processed products.

Food businesses have caught on to this trend and invested in convenient products that meet consumer tastes. This is also a product group with good purchasing power today, alongside Tet gift baskets.

A representative of Saigon Food said that this year, for the first time, the company introduced a line of high-end pizza and gratin products imported directly from Japan. These are dishes designed to be convenient and quick, but still ensure nutrition and fresh taste.

In addition, the company also launched spice combos. Regarding prices, in addition to pork prices that are slightly increasing, some supermarkets said they are still trying to stabilize the prices of essential goods.

In particular, items such as coffee and tea tend to have slightly increased prices, so the supermarket is working hard with suppliers to have a reasonable increase.

The Ho Chi Minh City Department of Industry and Trade has just requested supermarket and convenience store systems to increase staff and operating hours to ensure the supply of goods in the days leading up to Tet, to avoid empty shelves and congestion of customers shopping for Tet.

Source: https://tuoitre.vn/thi-truong-tet-bat-dau-soi-dong-20250107221157768.htm