The year 2024 has witnessed the rapid progress of Yeah1 Group (YEG) in the Vietnamese entertainment industry, with outstanding growth figures and an ambitious strategy to expand its media ecosystem. Is this a solid stepping stone for Yeah1 to realize its ambition of becoming an "empire" leading the domestic entertainment industry?
2024 - Undeniable Marks
“Explosive media effect” is the right keyword to describe what this Group did in 2024. Programs produced by Yeah1 such as Anh trai vu ngan cong gai 2024 and Chi dep dap gio 2024 created an "earthquake" on VTV3, taking the Top 1 position in terms of views on multiple platforms.
Experts say this success has "revived" traditional television viewing habits, while also creating a connection between generations in the family.
In particular, Anh trai vu ngan cong gai 2024 also received praise from the Prime Minister and ministries and branches, showing the cultural and social value that the program brings. Concerts organized by Yeah1 continuously "sold out" in a short time, some nights only 40 minutes after going on sale.
The magnificent stage and top-notch artistic experience attracted tens of thousands of spectators, not inferior to the shows of international stars.
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| The "older brothers" contributed to helping Yeah1 "overcome thousands of obstacles" and achieve revenue success in 2024. (Source: Yeah1) |
The result of this success is a meteoric growth in revenue and profit. In 2024, Yeah1 recorded a "huge" revenue of VND 1,007 billion, 2.4 times higher than in 2023. Profit after tax reached VND 127 billion, up 4.8 times compared to the previous year.
This is the highest profit in 6 years and the second highest since the company announced its financial information in 2013. Revenue from advertising and media consulting reached VND845 billion, 4 times higher than the previous year.
To date, Yeah1 is still the only company in the entertainment industry listed on the stock exchange. YEG shares have also grown impressively over the past year. From the beginning of 2024 to the beginning of 2025, YEG shares have tripled, showing that investors' confidence in Yeah1's growth potential is increasing. Currently, YEG shares reached 15.6 after the end of the trading session on February 28, 2025.
In order to raise capital for its development plan, in early February 2025, Yeah1 launched a share offering to existing shareholders, expected to end on March 3, 2025.
2025 – Blockbuster plan and challenges
Yeah1 announced that it will continue to develop high-class entertainment programs such as All-round Rookie and HaHa Family . Although it has not yet aired, All-round Rookie has entered the Top 3 most discussed programs on social networks, according to a report by YouNet Media.
HaHa Family is being welcomed by many localities with the expectation that this program will help the provinces and cities where the program is filmed to not only promote tourism and culture but also contribute to creating momentum for economic development, exporting local products, and signing contracts with major partners in many fields.
According to the plan announced by this Group, in the coming time, they will continue to cooperate with Mango TV in producing multi-platform entertainment programs; cooperate with Sony Music Entertainment - one of the "Big three" of the global music industry - in music production and distribution, cooperate with 153/Joombas in international training and performance.
In the field of content production, YeaH1 will be self-sufficient in human resources and technology to produce premium shows and short content.
In the field of business and sales, Yeah1 dares to commit to developing strategies to increase revenue for major brands. The cooperation between Yeah1 and major partners such as Techcombank, Uniben, TH Group, etc. in the recent past shows that the Group's bold ideas seem to be "eating" the market when receiving love and support from loyal audiences.
However, the entertainment market is increasingly competitive. Maintaining the "hot" growth rate like in 2024 is also a big challenge.
The stock market is always unpredictable, while Yeah1 is showing great ambition to dominate the Vietnamese entertainment market.
To realize this ambition, Yeah1 needs sharp business and financial strategies, the ability to adapt flexibly to the market, along with strong investment in product quality, in which international cooperation with global brands can be considered a "bright door" to breakthrough.
Source: https://baoquocte.vn/yeah1-tham-vong-thong-linh-thi-truong-giai-tri-viet-nam-va-bai-toan-tang-truong-ben-vung-306082.html
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