Samsung AI TV affirms its No. 1 position

AI on TV is applied to upgrade image and sound, save electricity, "smart housekeeper" with SmartThings, Knox security...

Samsung AI TV is highly appreciated by technology experts and prestigious magazines.

2023 marks the 18th consecutive year that Samsung has maintained its No. 1 position in the global television (TV) market. In Vietnam, the company also continues to maintain its leading position in the domestic TV market for 10 consecutive years with a 46.3% market share in 2023 (according to the annual report from GfK).

Meanwhile, Samsung dominated the large-screen TV segment, with a 58.9% market share on 75-inch TVs, a 73.8% market share on 85-inch TVs, and also topped the 90-inch and above TV segment with an 89.68% market share, thanks to strong sales of 98-inch TV products.

This success comes largely from constant innovation and technological improvement with the goal of focusing on users, along with a strategy of developing a variety of TV options for users, from Neo QLED, OLED, QLED, UHD and Lifestyle TV.

Regarding TV selection trends, a recent consumer survey conducted by Samsung in Southeast Asia and Oceania shows that more and more users own Smart TVs. 87% of consumers surveyed said they own Smart TVs as their main device to enjoy their favorite content.

In particular, for Vietnamese consumers, the three expected factors for TV devices include: enjoying high-quality content (70%), supporting advanced technology and features (65%), and providing a vivid entertainment experience at home (72%).

In early 2024, Samsung introduced a new generation of AI TVs with many breakthrough innovations, marking the beginning of the AI ​​screen era. Improvements in microprocessor technology and modern features present in Samsung AI TV products have reshaped smart TVs with upgraded AI, upgrading the smart living experience for users, and turning AI TV into the center of the smart home. AI on TV is applied to upgrading images and sounds, saving electricity, "Smart Butler" with SmartThings, Knox security...

Possessing advanced features and outstanding improvements, Samsung AI TV is highly appreciated by technology experts and prestigious magazines with many prestigious awards, helping to consolidate its position as the leading company in the global TV technology industry for 18 years and the No. 1 TV brand in Vietnam for the past 10 years.

KIM THANH

Source: https://www.sggp.org.vn/samsung-ai-tv-khang-dinh-vi-the-so-1-post752259.html