In the context of increasing demand for high-end wedding services, the M&A deal between two giants in the Asian wedding service industry, Alpha Club Musashino Group (Japan) & WeddingBook Vietnam - a member of the Korean WeddingBook Holdings Group, is considered a major turning point, promising to bring classy and different experiences to couples on their big day, while completely changing the face of the wedding service industry in Vietnam.

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Ms. Phi Hoa - CEO of One-Value took a photo with representatives of two corporations, Alpha Club Musashino (Japan) and WeddingBook Vietnam.

From the impressive "matchmaking"

In addition to the impressive figures in terms of scale and value, the deal between Alpha Club Musashino and WeddingBook Vietnam is also special because of its international nature and lightning-fast implementation progress.

In just 6 months, from the first meeting to the signing of the contract, CEO Phi Hoa and the entire team of experts at One-Value Vietnam Co., Ltd. worked with high concentration and sophistication in every negotiation step, ensuring to bring out appropriate benefits so that both businesses feel secure and reach a final agreement.

“For other deals, the customer will be the final decision maker, One-Value is the consulting and support unit. However, in this deal, One-Value and the customer are almost one, playing a key role in deciding the success or failure of the deal,” CEO Phi Hoa shared.

When Alpha Club Musashino approached One-Value, expressing their desire to invest in Vietnam's potential wedding service industry, instead of quickly implementing according to the request, CEO Phi Hoa and the One-Value team conducted a thorough market analysis.

CEO Phi Hoa commented that although the Vietnamese wedding service market is potential, it is also very competitive. Investing all resources to expand the market from the beginning can be risky. Therefore, One-Value boldly proposed a bold strategy: Instead of "going it alone", Alpha Club Musashino should take advantage of WeddingBook Vietnam, a rising Korean wedding brand in Vietnam, to create a strategic alliance. This not only helps optimize costs and resources but also creates a strong resonance effect, helping both businesses penetrate and dominate the market.

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Representatives of Alpha Club Musashino Group Japan, Representatives of WeddingBook Vietnam and CEO of One-Value took souvenir photos after the signing ceremony.

Contribute to changing the face of Vietnam's wedding service industry

According to many reports, the Vietnamese wedding service market is growing strongly in both quality and customer “willingness to spend”; serving not only domestic customers, but also developing with foreign tourists following the trend of “wedding tourism”.

In early 2024, Vietnam became the place to mark the love of nearly 10 international tourist couples, with each super wedding costing tens of thousands of billions of VND, including party organization, accommodation and gifts.

Therefore, the unique M&A deal between Alpha Club Musashino and WeddingBook promises to bring a breath of fresh air to the wedding service industry in Vietnam with the diversity in organizational culture, party style and fashion that the new joint venture brings. Customers can now experience the most unique and luxurious wedding services of all three countries: Korea, Vietnam and Japan.

To meet the elements of luxury, class and diverse cultural exchange, CEO Phi Hoa affirmed: "Although I knew that the characteristics of the wedding industry service are luxury and magnificence, when I directly visited two businesses (Alpha Club Musashino and WeddingBook), touring the classy wedding venues, Hoa was very surprised by the sophistication and luxury emanating from the smallest decorations to the high-end wedding dresses worth hundreds of millions. That space brought Hoa a feeling of joy, excitement and freshness."

Doan Phong