In 2024, Ninh Binh tourism industry has completed and exceeded the set targets and objectives, becoming a bright spot on Vietnam tourism map. In 2025, Ninh Binh aims to welcome over 9.1 million visitors, including over 2 million international visitors.
According to the Ninh Binh Department of Tourism, in 2024, Ninh Binh province's tourism will continue to achieve many positive results, with the whole province estimated to welcome 8.7 million tourists, an increase of 30% compared to 2023, an increase of 14% compared to 2019 (the highest year before the COVID-19 pandemic), exceeding the plan by 8.75%.
Of which, Ninh Binh welcomed 1.5 million international visitors, an increase of 221% compared to 2023, an increase of 63.9% compared to 2019, exceeding the assigned plan by 50%. The number of visitors to accommodation establishments is estimated at over 2,028.4 thousand, an increase of 45.33%; the number of days of guest stay is estimated at nearly 2,340 thousand guest days, an increase of 28.27%.
Ninh Binh becomes one of the top 10 destinations in Vietnam
Revenue from tourism reached over VND 9,100 billion, up 40.15% compared to 2023, up 148% compared to 2019 (the highest year before the COVID-19 pandemic), exceeding the plan by 13.75%. Accommodation activities are estimated at over VND 862.1 billion, up 25.31%; restaurant activities are estimated at nearly VND 4,568 billion, up 38.61%; transportation activities are estimated at nearly VND 1,130 billion, up 29.74%; sightseeing tickets are estimated at over VND 588 billion, up 31.41%; sales of goods and souvenirs are estimated at over VND 942 billion, more than 1.7 times higher; other services have estimated revenue of over VND 1,83.3 billion, nearly 1.6 times higher.
The image of Ninh Binh tourism brand is widely promoted both domestically and internationally. Ninh Binh has become one of the top 10 destinations in Vietnam and has been recognized with many prestigious awards from international organizations and websites, notably: Top 10 most attractive experiences in 2024: Top 10 friendliest destinations in the world; Forbes international magazine ranked Ninh Binh 4th in "Top 10 wonders of the world for people who don't like crowds"; Trang An scenic complex was voted by Kotler Award as "the most influential destination in the world".
In 2024, Ninh Binh continues to promote tourism promotion activities to attract tourists. Ninh Binh tourism has participated in promoting Ninh Binh tourism at over 30 festivals, exhibitions, seminars, and promotional talks at home and abroad (international tourism fairs (Laos Travex, Berlin, Tokyo, VITM Hanoi, ITE HCMC, etc.). Strengthening tourism promotion and promotion to attract international visitors, strengthening tourism promotion campaigns through implementing communication strategies on digital platforms and international tourism websites. This helps Ninh Binh attract more international visitors, especially from key tourism markets such as India, Northeast Asia increased by 12% (Japan, Korea, Taiwan), Europe and North America. In 2024, Ninh Binh tourism industry achieved remarkable growth, especially with the number of international visitors reaching 1.5 million - the most impressive number ever.
Ninh Binh has organized national and international cultural and sports events; organized and participated in major events such as Traditional Festivals, Tourism Weeks, festivals, music festivals, cultural festivals, international sports tournaments, creating opportunities for tourists to experience and explore culture, while contributing to promoting and spreading the image and tourism brand of Ninh Binh on the world tourism map. In particular, during the year, a series of activities celebrating the 10th anniversary of Trang An being recognized by UNESCO as a World Cultural and Natural Heritage were successfully organized; Ninh Binh Tourism Food Festival 2024; Trang An - Cuc Phuong Hot Air Balloon Festival 2024; organized competitions to design unique gifts of the province, journalism competitions on heritage topics, beautiful tourism photo contests, etc.
Consistently develop sustainable tourism associated with heritage conservation and ensuring people's livelihoods
In particular, Ninh Binh always focuses on improving the quality and professionalism of tourism activities, improving the quality of growth, firmly developing sustainable tourism associated with heritage conservation and ensuring people's livelihoods, so that each person lives in the heritage, benefits from the heritage, and participates in protecting the heritage. Coordinate with all levels and sectors to organize patrols, monitor the protection of heritage and implement plans to preserve and promote heritage, recommendations of Unesco.
In addition, focus on organizing training and fostering tourism skills, innovating and improving service quality, especially community-based tourism, focusing on training and fostering each local resident and tourism worker to become a tourism ambassador and tour guide. In 2024, the tourism industry organized 22 tourism training and fostering classes for nearly 1,500 students.
At the same time, Ninh Binh pays attention to digital transformation in tourism. Specifically, Ninh Binh promotes technology application, develops smart tourism applications, virtual tour guides, virtual assistants to interact with tourists to improve tourist experience, provide timely information support for tourists and effectively access target tourist markets. Installed 5 information kiosks and 15 free high-speed wifi hotspots at 03 major tourist areas in the province, with an average of over 7,000 visitors per month. Built a smart tourism application "Ninhbinhtourisminfo" installed on mobile devices operating on 2 platforms Android and IOS, with nearly 1,500 installations to date. Complete the Ninh Binh tourism information portal and digitize tourist destinations in Ninh Binh province, helping tourists easily access tourism information, increasing the transparency and reliability of the tourism industry in Ninh Binh province in particular and the whole country in general.
In particular, the tourism sector has proactively coordinated with all levels and sectors to effectively implement the Central and local Resolutions on tourism development: Resolution No. 08-NQ/TW of the Politburo on developing tourism into a spearhead economic sector; Resolution 07 on developing Ninh Binh tourism in the period 2021-2030, with a vision to 2045; Ninh Binh Tourism Development Project 2021-2030, with a vision to 2045; Resolution No. 02 of the Provincial Party Committee on preserving and promoting the value of Trang An heritage; Resolution No. 105/2023/NQ-HDND supporting the development of Ninh Binh tourism in the period 2023-2030. Implementing Resolution 105, the Provincial People's Committee decided to support 63 organizations and individuals, with a budget of more than 620 million VND. The Resolution has been effectively implemented, initially providing timely support to organizations and individuals doing tourism business, encouraging organizations and individuals to participate in tourism development, contributing to promoting tourism to make a breakthrough, develop in the right direction, and effectively.
With the goal set out in the Resolution of the 22nd Provincial Party Congress, striving to make Ninh Binh a fairly developed province in the Red River Delta region by 2030, basically meeting the criteria of a centrally-run city, truly a regional and national tourism center, with global value; building Hoa Lu city into a millennium heritage city, a tourist and creative city. By 2025, Ninh Binh province is expected to welcome over 9.1 million visitors, including 02 million international visitors; by 2030, it is expected to welcome 12 million visitors, including 03 million international visitors.
Promoting the brand "Ninh Binh - The beauty of the ancient capital"
To achieve the above goals, overcome limitations and difficulties and effectively implement destination management, Ninh Binh tourism industry has identified a number of key tasks and solutions in 2025. First of all, it is determined that after the Covid19 pandemic, the habits, behaviors and consumer tastes of tourists have changed a lot, requiring higher demands on service quality, professionalism, safety and peace of mind when using services. Therefore, it is necessary to continue investing, renovating and upgrading technical facilities and modern tourist service conditions. With the characteristics of preferring to travel in small groups and organizing trips themselves, tourists have higher demands from the stage of receiving room reservations, services to convenience in accessing and using services, etc. (accommodation services, combined with relaxation, entertainment with family, groups of friends...) gradually turn Ninh Binh into a 4-season tourist destination, with typical tourism products: sightseeing, relaxation, entertainment, sports, MICE tourism...
Building brand image through product and service quality, uniqueness and attractiveness of products and services; There must be new tourism products with their own characteristics associated with cultural values, heritage values of Hoa Lu ancient capital, Trang An world cultural and natural heritage; Developing gift and souvenir products associated with indigenous knowledge and cultural heritage of the province.
Strengthening tourism promotion and advertising, we know that, if we want to go far and develop sustainably, tourism businesses must unite and cooperate together; one unit or one business can only access a part of the market, but if we work together, the market will be large, highly effective, and resources will not be dispersed. Therefore, it is necessary to prioritize resources to coordinate and organize promotional activities and programs abroad, especially target markets with great potential: Japan, Korea, China, Taiwan, Europe, India, etc.
Strengthen training, professional development, organize competitions; businesses need to have preferential policies, attract qualified, skilled and qualified human resources. Suggest that the Tourism Association, in coordination with businesses, continue to organize training courses, and propagate and mobilize businesses to implement the province's support policies.
Research and advise on additional policies to support the community in participating in tourism service business activities, especially the community tourism model; develop traditional handicraft products, new gift and souvenir models; preferential policies to encourage companies and units to organize sports and music events, organize international conferences and seminars combined with tourism (MICE) to attract international tourists to Ninh Binh.
Continue to promote communication and promote Ninh Binh tourism brand through the Ninh Binh - The beauty of the ancient capital brand identity. Focus on building the image and tourism brand through service quality, professionalism, cultural tourism environment, civilization, friendliness, hospitality, this is a decisive factor in the return of tourists. Therefore, the tourism industry will coordinate to organize training courses, develop propaganda reports, raise public awareness in tourism development, especially the attitude, skills, friendly and hospitable behavior of local people. Request localities and businesses to support in building the Ninh Binh tourism environment, becoming a model for community tourism development, each person becomes an ambassador, a tour guide.
Diep Anh
Source: https://baochinhphu.vn/ninh-binh-diem-sang-tren-ban-do-du-lich-viet-nam-102241230175518421.htm
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