Singer Dan Truong released the song "Em oi vi dau" on the evening of July 5.
Unlike previous products, Dan Truong does not play the main role in this MV. The male singer and his crew decided to use AI technology to create a new image of Dan Truong.
The team also paid attention to the colors to create a unique point for the song. Focusing on the movement (AI movement) was one of the challenges for the entire production team.
"Em oi vi dau" is a song with a youthful, vibrant melody. The song is a young man's confession when the person he loves leaves to follow her husband.
Faced with this failed love, the young man reminisced about old memories, as if to reproach the girl for forgetting the promises of the past.
It can be seen that the music in "Em oi vi dau" was invested quite carefully by Dan Truong. The male singer brings a youthful, catchy arrangement for a sad love story with the desire to encourage those who are heartbroken to be strong enough to overcome it and find a perfect relationship.
“Truong knows this is a huge risk but still wants to try. I have to try to bring something new instead of confining myself to boredom and monotony. The MV is Truong's way of showing everyone a Dan Truong who always works hard no matter what age he is,” said Dan Truong.
However, technological limitations pose many challenges during the production process. According to Dan Truong, how to make the audience recognize that this image is created by AI, but still have to look exactly like the real character is a difficult problem.
Dan Truong added: “This process requires the coordination of using many different AI tools. In addition, Truong and the team also trained the AI by giving it many images of Dan Truong so that the AI can create the most similar character possible.”
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