Stimulate domestic tourism

To attract tourists, at this time, tourist establishments in the province have launched many stimulus packages such as organizing entertainment services, especially high-end accommodation establishments in Ham Tien and Mui Ne (Phan Thiet City) all have summer activities for tourists. At the beginning of summer, domestic tourists are the main market, mostly short-term trips spread throughout the week. In addition to the number of tourists traveling on tours, the number of tourists traveling with families, groups of friends, and combining tourism with outdoor exploration also increased sharply during the summer holidays. Accordingly, services also increased such as dining, shopping, spa, and sea sports to meet the increasing demand for entertainment for tourists. According to forecasts, the number of domestic tourists will increase sharply from May to August. Right from this time, tourism establishments and travel companies have built attractive stimulus packages in terms of price, diverse programs, ensuring quality, reputation and brand, and at the same time have flexible refund and exchange policies, ensuring the rights of tourists.

On weekends, many tourists come to Binh Thuan to swim and relax. Photo: Dinh Hoa

To attract tourists to Binh Thuan and stay longer, tourist attractions and accommodation establishments have created many new products to stimulate tourism demand. Diversifying products, especially products serving the needs of eating, shopping and experiencing, to stimulate the consumption needs of tourists, especially developing the night economy to enhance the experience for tourists. In addition to tourism products such as sea tourism, spiritual and cultural tourism, festivals, urban tourism, night tourism, culinary tourism, based on the characteristics of tourists' tastes, tourist establishments have also developed new types of tourism such as high-end resort tourism, eco-tourism, sports, smart tourism. Along with that, community tourism products are also exploited based on indigenous cultural values. In recent years, 2 expressways have been put into use, the number of domestic tourists coming to Binh Thuan has increased year by year. To attract domestic tourists, Binh Thuan province has proposed many solutions to stimulate tourism, such as accelerating the progress of the master plan for the construction of Mui Ne National Tourist Area; Issuing a Plan to implement the Project "Orientation for tourism development in Binh Thuan province to 2025, vision to 2030"; a plan to implement the Vietnam Tourism Development Strategy to 2030 in Binh Thuan province; a decision to issue regulations on the management of tourist areas, tourist attractions, and tourist beaches in Binh Thuan province; a decision to adjust and supplement the Master Plan for tourism development in Binh Thuan to 2020, vision to 2030. At the same time, develop a plan to implement solutions to promote, advertise, and stimulate tourism in Binh Thuan in the period of 2021 - 2025.

Most recently, the Provincial People's Committee assigned the Department of Culture, Sports and Tourism to preside over and coordinate with agencies, organizations, businesses and communities to launch the program "Vietnamese people travel to Vietnam - Vietnam I love" in the province with specific contents, new tourism programs, product packages with good service quality to increase the experience of tourists, diversify products and improve service quality. The domestic tourism stimulus program with the theme "Vietnamese people travel to Vietnam - Vietnam I love" is an activity to implement the direction of the Prime Minister to develop tourism comprehensively, quickly and sustainably with the motto "Unique products - Professional services - Convenient and simple procedures - Competitive prices - Clean and beautiful environment - Safe, civilized and friendly destinations". This is also an action to concretize the tasks assigned by the Prime Minister, creating high consensus and unanimity in the awareness and actions of the entire tourism industry, related sectors, localities, businesses and people, promoting tourism development.

In addition, the Provincial People's Committee also requested to mobilize, encourage, guide and urge tourism service businesses in the area to seriously implement service quality assurance when participating in stimulus programs. Widely inform about the operating hours of tourist areas, destinations, tourism products and services in the area to be ready to attract tourists in the 2024 summer tourist season. Regularly check and control the quality of tourism services in general and of stimulus programs implemented in the area...

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