Central Vietnam - a land to come, experience and return: Elevating the art of enjoying cultural heritage

Multi-experience, trend-setting

Scenery inside Phong Nha Cave. Photo: VNA

Director of Hue City Department of Tourism Tran Thi Hoai Tram said that 2025, the second year of National Tourism Year in Hue, is a "golden opportunity" for the tourism industry of the ancient capital to connect and make its mark, exploit all potentials and advantages, recover and regain growth momentum, contributing to promoting tourism development to become a key economic sector. At the same time, the industry continues to promote the image of Vietnam in general and Hue city in particular to domestic and foreign tourists.

Hue City builds more new, highly creative tour products and experience routes associated with the potential advantages of the locality: Products and services revolving around typical brands such as "Hue - Culinary Capital", "Hue - Vietnamese Ao Dai Capital", "Hue - Festival City"; Ao Dai shows; culinary performances and experiences; Miss Vietnam 2025 Finals, Ancient Capital Martial Arts Festival; Craft village tourism, eco-tourism associated with the values ​​of ancient streets, ancient villages, and garden houses will be effectively promoted to meet the needs of many market segments, bringing Hue back to the international tourism map with a new and more vibrant look than ever.

In the North, Quang Binh continues to invest in adventure , eco-tourism, and cave exploration products, of which Phong Nha - Ke Bang and Son Doong Cave are still global highlights, solutions to the ambition of welcoming 5.5 million visitors in 2025.

Quang Tri has chosen a path based on historical depth. Places such as Quang Tri Citadel, Hien Luong Bridge - Ben Hai River relic complex, and the legendary Ho Chi Minh Trail have been given a new look thanks to digital storytelling technology and gratitude tourism. In 2025, the locality will focus on improving the professionalism of festival organization and investing in service ecosystems around strategic destinations.

Monument to heroic martyrs in Quang Tri Ancient Citadel. Photo: Ho Cau/VNA

As the most modern city in the Central region, Da Nang continues to play the role of a connecting hub. With the slogan "Enjoy Da Nang 2025 - Multi-experience", the city organizes a series of music, culinary, sea sports and international fireworks festivals...

International flights will be expanded, specialized seaports for cruise ships will be invested in, and a digital technology ecosystem will be deeply applied in tourism management and communication. All of this will help Da Nang become a dynamic bridge, effectively connecting cross-regional tourism routes.

The land with famous landmarks such as Hoi An, My Son and Cu Lao Cham is actively renewing its tourism products by exploiting the indigenous depth combined with modern trends. Ecological, agricultural and community tourism routes in the western mountainous region are promoted to add new colors to the familiar journey of Hoi An - My Son - Cua Dai beach.

Elevating the art of heritage appreciation

The quiet beauty of ancient Cham towers. Photo: Do ​​Truong/VNA

Although it is a land of great potential that has not been fully exploited, for Central Vietnam heritage tourism to truly flourish, the key factor, in addition to promotion and infrastructure investment, is the art of enjoying heritage.

Painter Dang Mau Tuu, former Chairman of the Union of Literature and Arts Associations of Hue City, shared: "I have repeatedly suggested to the tourism industry to elevate the art of enjoying heritage. For example, Hue singing - if we just take tired tourists after a long journey on a boat to listen to music without emotional preparation, it will be difficult to absorb the depth of culture."

The same story is true for My Son Sanctuary or any heritage - tangible or intangible. Before touching the spiritual value, there needs to be a journey of "mind cleansing" for visitors to relax, be at ease and be ready to fully receive the cultural value. At that time, the heritage experience is not just a visit but becomes a cultural ritual - where the heritage is placed in its sacred place.

The Director of Hue City Tourism Department said that promoting the development of cultural industrial products to extend the length of stay of tourists is the goal that Hue tourism industry has strived for in recent years. Step by step, the industry has upgraded tourism products to meet the tastes and needs of tourists in unique art forms without losing the identity and soul of the heritage.

In Quang Tri, a place associated with special historical sites such as Quang Tri Citadel, Hien Luong Bridge - Ben Hai River, it is necessary to create a storytelling space with emotional depth instead of simply being a tourist destination. The experience here should be designed as a journey of gratitude - where visitors are guided by emotions, sounds, lights and stories to truly connect with the memories and values ​​of history.

Similarly, Quang Nam - the land of Hoi An and My Son also needs to upgrade the experience with the art of enjoyment: organize light meditation activities before visiting My Son, build a space to experience traditional art or create tours to "enjoy heritage" according to each sense (see, hear, touch, feel). These things not only help the heritage become closer but also cherish it in its deep cultural value.

More importantly, that journey can also open up new tourism services: storytelling space, meditation experience, cultural spiritual therapy... All create a true art of enjoying heritage - delicate, respectful and profound.

(To be continued)

Source: https://baotintuc.vn/du-lich/mien-trung-vung-dat-de-den-trai-nghiem-va-tro-lai-nang-tam-nghe-thuat-thuong-thuc-di-san-van-hoa-20250415111312511.htm