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Scene of the launching ceremony of the OCOP page of Nhan Dan Newspaper. |
NDO - The OCOP page of Nhan Dan Newspaper hopes to contribute to spreading the values of quality and culture of Vietnamese agricultural products; thereby, further promoting policy communication activities, going into depth, and better meeting the new requirements of the OCOP Program.
On December 19, at its headquarters at 71 Hang Trong, Hanoi, Nhan Dan Newspaper held a launching ceremony for the "One Commune One Product" page (OCOP page) at https://nhandan.vn/ocop/.
Attending the launching ceremony were comrades: Le Quoc Minh, member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, President of the Vietnam Journalists Association; Le Minh Hoan, member of the Party Central Committee, Minister of Agriculture and Rural Development; Tran Thanh Lam, Deputy Head of the Central Propaganda Department; Cao Xuan Thu Van, President of the Vietnam Cooperative Alliance.
Also attending were Deputy Editors-in-Chief of Nhan Dan Newspaper: Dinh Nhu Hoan, Phan Van Hung; leaders of specialized departments and divisions of Nhan Dan Newspaper; representatives of departments and divisions under the Ministry of Agriculture and Rural Development, Ministry of Industry and Trade; representatives of government leaders and the Agriculture and Rural Development sector as well as OCOP producers from nearly 20 provinces and cities; partner units that have coordinated with Nhan Dan Newspaper in building the OCOP website...
OCOP SPECIALIZED PAGE: CLOSE TO REALITY OF PRODUCTION AND BUSINESS LIFE
Speaking at the event, comrade Le Quoc Minh said: On May 7, 2018, the Prime Minister officially issued Decision No. 490/QD-TTg approving the "One Commune One Product" Program for the period 2018-2020. In addition to the purpose of economic development, the OCOP Program is also significant in solving many important issues in rural areas, including:
Firstly, poverty reduction, job creation, social security, environment, promoting creativity, people's pride and forming sustainable community economic organizations.
Second, improve the quality of human resources, improve production capacity and market access knowledge.
Third, promote community resources such as management knowledge, traditional cultural values, rural residents' lifestyles, local materials and community monitoring participation.
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Comrade Le Quoc Minh spoke at the event. |
According to him, the OCOP program has become a key policy, with strong spread, being implemented synchronously and widely throughout the country. The program has helped many localities exploit advantages associated with villages and communes to develop specialties, products, and tourism services in each rural area of Vietnam, contributing to promoting cultural values, preserving and promoting traditional values of localities. The results and imprints of the OCOP Program after nearly 3 years of implementation are also the basis for the Prime Minister to continue approving the One Commune One Product Program for the period 2021-2025.
The general objective of the OCOP Program for the 2021-2025 period is to develop OCOP products to unleash the potential and advantages of rural areas to increase people's income; contribute to continuing to restructure the agricultural sector associated with the development of small-scale industry, occupations, services and rural tourism; promote sustainable development of the rural economy, on the basis of enhancing the application of digital transformation and circular economy, preserving cultural values, managing resources, conserving biodiversity, landscapes and rural environment, contributing to building new rural areas in depth, effectively and sustainably.
He affirmed: Accompanying this Program from the very beginning, Nhan Dan Newspaper has always focused on promoting propaganda in all publications, contributing to spreading the extremely humane values of the Program. Nhan Dan Newspaper has also produced many news articles and in-depth topics on OCOP with many outstanding press products.
In recent years, Nhan Dan Newspaper has made efforts to implement the Digital Transformation Strategy, combining information and data with technology and creative ideas, creating special press products with great depth and influence.
"The construction and launch of a special page on the OCOP Program is also part of the goal of Nhan Dan newspaper, which is to firmly orient, accompany, and disseminate the policies and guidelines of the Party and State, closely follow the reality of production and business life, promptly reflect and suggest solutions for sustainable development," he emphasized.
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Home page interface of OCOP page of Nhan Dan Newspaper. |
According to him, the OCOP website of Nhan Dan Newspaper is designed to be friendly, modern, easy to use, and easy to look up. The website gathers diverse and authentic data information about the OCOP Program and OCOP products of localities.
"We hope that the Special Page will become a place to introduce good practices and effective OCOP models, a forum for policy debate, to remove difficulties for subjects, to suggest potential for localities to cooperate and develop OCOP products..., contributing to promoting and spreading the meaning of the OCOP Program to the community, helping readers have a new perspective on this meaningful program," he said.
WHAT IS SPECIAL ABOUT THE OCOP PAGE OF NHAN DAN NEWSPAPER?
In terms of structure, the OCOP page of Nhan Dan Newspaper has 5 sub-sections, including: News; products; development stories; Q&A and Multimedia.
In terms of design, the OCOP Special Page of Nhan Dan Newspaper has the form of a promotional page, connecting many aspects of the product more than an information page, providing users with a more comprehensive and in-depth view of OCOP products. Information about this product is arranged according to the mechanism of provinces, regions and product groups, star ratings, convenient for users to search.
In terms of utility, the design of the site aims to serve the best interests of users, supporting all types of devices so that users can access it most easily.
One of the new features of the OCOP Specialized Page of Nhan Dan Newspaper is that when it was built, a system was designed so that individuals and entities can proactively enter data on their OCOP products to send to the editorial office through the registered account system on the Nhan Dan Newspaper page. Localities and entities can register with Nhan Dan Newspaper to register a completely free identification account to enter data on the OCOP products of their entities and localities.
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Comrade Le Quoc Minh introduced the highlights of the OCOP Page on Nhan Dan Newspaper. |
Nhan Dan Newspaper also cooperated with Phygital Labs Joint Stock Company to support the pilot of chip attachment and identification of OCOP products using Nomion technology solution, helping readers easily access and interact with products in digital space, thereby better understanding the story, information and visual images of the product. Thereby, contributing to spreading Vietnamese culture and products to the global market and increasing the value of Vietnamese products and brands.
| The ultimate goal of the OCOP page of Nhan Dan Newspaper is to build a map of OCOP products of all of Vietnam. Comrade Le Quoc Minh |
One of the important features is the connection with suppliers and product distributors through the social platform Tiktok with the goal of supporting sales channels for OCOP products. With the cooperation of Tiktok Vietnam, the OCOP page on Nhan Dan Newspaper is expected to be a bridge to further promote the promotion and consumption of products that meet OCOP standards.
CREATE EXPONENTIAL STRENGTH TOGETHER TO DEVELOP OCOP PRODUCTS
Sharing at the launching ceremony, Minister of Agriculture and Rural Development Le Minh Hoan highly appreciated the significance of launching the OCOP page on Nhan Dan Newspaper.
He affirmed that the OCOP page of Nhan Dan Newspaper has demonstrated patriotism. Behind each OCOP product, there is the cooperation of many people, contributing to activating the rural economic sector to shift towards creating products with high added value.
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Comrade Le Minh Hoan, Minister of Agriculture and Rural Development, highly appreciated the OCOP Page on Nhan Dan Newspaper. |
According to the Minister, each OCOP product aims to "activate" the dynamism and "revive the vitality" of rural communities, thereby training a new generation of entrepreneurs who are young people starting businesses with OCOP products.
Each OCOP product integrates multiple values, with pride in local cultural values - a factor that distinguishes the value of OCOP products in each region. "Nowadays, people no longer buy products but buy the way they create them, including the mindset, culture, story, and emotions in the process of creating the product," said Minister Le Minh Hoan.
The head of the Department of Agriculture and Rural Development said that if we sell something tangible, there will be a price to compare, but there will be no price to compare when selling the pride of the people, the indigenous cultural values that are subtly integrated into OCOP products.
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Scene of the opening ceremony of the OCOP page on Nhan Dan Newspaper. |
The Minister pointed out that creating a product is difficult, but putting the product on supermarket shelves and maintaining it is even more difficult. “Whoever tells the most emotional story through the product will win, and there will be no end to the development of OCOP products. Products need to be more refined to meet market requirements,” Minister Le Minh Hoan emphasized.
The Minister affirmed: The Ministry of Agriculture and Rural Development will continue to accompany Nhan Dan Newspaper on the upcoming journey of promoting OCOP products, thereby spreading the value of more and more OCOP products, "activating the revival of the whole community, arousing pride, encouraging the community to unite together, creating exponential strength, and participating in the development of OCOP products".
OCOP SPECIALIZED PAGE IS A "MEANINGFUL GIFT" FOR FARMERS
Speaking at the event, Comrade Tran Thanh Lam, Deputy Head of the Central Propaganda Department, sent his congratulations and highly appreciated Nhan Dan Newspaper's initiative in launching the OCOP website.
He affirmed: The OCOP page is a meaningful gift from Nhan Dan Newspaper in particular and journalists in general to producers and farmers on the path of integration. The OCOP page also contributes to responding to and implementing Resolution No. 19-NQ/TW on agriculture, farmers and rural areas in very specific ways.
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Comrade Tran Thanh Lam, Deputy Head of the Central Propaganda Department, sent his congratulations and highly appreciated Nhan Dan Newspaper's initiative in launching the OCOP website. |
He commented that recently, press agencies have made great efforts and actively promoted agriculture, farmers and rural areas; however, not many units have implemented them into specific pages, columns and programs.
“The establishment of the One Commune One Product page by Nhan Dan Newspaper, one of the leading press agencies in Vietnam, by one of the leading press agencies in Vietnam is extremely meaningful. This is also a great joy for journalists, readers, producers and consumers,” he emphasized.
“The OCOP page is a meaningful gift from Nhan Dan Newspaper in particular and journalists in general to producers and farmers on the path of integration,” said comrade Tran Thanh Lam.
Specifically, he said that with the launch of the OCOP Special Page of Nhan Dan Newspaper, readers have another useful special page to better understand the cultural values behind each product. Manufacturers have the joy and pride of being named on the special page of the most prestigious newspaper in Vietnam. For consumers, the special page is a "reputable address" for them to come to exchange, trade, buy and sell as well as introduce products.
He expressed his wish that Nhan Dan Newspaper would continue to develop the OCOP page to become an address connecting 3 houses: Journalists - Producers - Consumers to multiply their strength; at the same time, he suggested that the Newspaper research and translate to introduce the products more widely, thereby introducing the image and culture of Vietnam to international friends.
Ms. Le Viet Nga, Deputy Director of the Domestic Market Department (Ministry of Industry and Trade) said that in the past time, the Ministry of Industry and Trade has always accompanied the Ministry of Agriculture and Rural Development to implement the One Commune One Product Program.
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Ms. Le Viet Nga, Deputy Director of Domestic Market Department (Ministry of Industry and Trade) spoke at the event. |
"OCOP products are always attractive and appealing to consumers. The Ministry of Industry and Trade has developed many sets of criteria to guide localities in establishing OCOP points of sale; at the same time, it supports connecting and organizing reputable domestic distribution channels that are trusted by consumers," Ms. Nga informed.
Ms. Nga also expressed her admiration and support for the meaningful initiative of Nhan Dan Newspaper; wishing to continue to coordinate more closely with Nhan Dan Newspaper to communicate and promote Vietnamese goods in general, OCOP products in particular; thereby connecting supply and demand, providing shopping instructions for consumers.
BRINGING OCOP PRODUCTS TO THE WORLD WITH TECHNOLOGY SOLUTIONS
Sharing at the Launch Ceremony, Mr. Nguyen Lam Thanh, representative of TikTok Vietnam, said that the TikTok platform has been present in Vietnam for 4-5 years, but the e-commerce sector has only been deployed since 2022 and is developing very strongly every day. In particular, e-commerce content about OCOP products aims to tell the story and pride of the locality, each region is also very suitable for TikTok.
According to TikTok statistics, there were previously about 10 billion views per day but no OCOP content. After coordinating to launch the OCOP content program, the platform now has nearly 13,000 videos about OCOP and the hashtag #OCOP has reached 1.2 billion views.
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Representative of TikTok Vietnam presented solutions to support OCOP subjects to expand distribution and consumption channels. |
In addition, TikTok collaborates with local content creators to organize 4-6 hour livestream sessions like a festival, thereby introducing local culture, people, and specialties and has had many successes.
According to Mr. Thanh, many people do not know which region has which specialties, and do not know where to buy them. Through the Nhan Dan Newspaper's special page, TikTok hopes to develop and cooperate further with the Newspaper so that Vietnamese people can easily find and enjoy Vietnamese specialties.
“TikTok is honored to work with Nhan Dan Newspaper to create a professional page and connect OCOP subjects and buyers,” said Mr. Thanh.
Sharing about the benefits of participating in the Tiktok platform, Ms. Nguyen Thi Tuong Thao, Deputy Director of Da Lat Garden Cooperative, Lam Dong province, said that through Tiktok, she had more than 90,000 sales orders, 5 million product visitors, 60 million product views, and more than 10 tons of agricultural products reaching customers.
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Mr. Nguyen Huy, General Director of Phygital Labs Joint Stock Company presented Nomion technology solution at the event. |
Sharing about the Nomion technology solution of attaching a unique identification chip, Mr. Nguyen Huy, General Director of Phygital Labs Joint Stock Company, said that attaching a chip to OCOP products helps Vietnamese products access the world market; enhancing the value of Vietnamese culture through spreading the soul of the product, thereby greatly increasing the value of the product.
Through the program of Nhan Dan Newspaper, Phygital Labs has piloted the attachment of information chips to ceramic products, thereby supporting the promotion of OCOP products in a more convenient and easier way.
“The chip has an encryption code to uniquely identify the product and its creator,” said Mr. Nguyen Huy, adding that in addition to handicraft products such as ceramics, the company also cooperates in attaching identification chips to valuable products preserved in museums such as Hue Royal Antiquities...
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Thanks to the support of unique chip technology, Bat Trang ceramic products have increased in value. |
At the ceremony, Meritorious Artisan Tran Duc Tan, Director of Tan Thinh Ceramic Production and Trading Cooperative, introduced the quintessence of Bat Trang ceramics and the value behind each product, saying that Nomion technology solutions contribute to spreading products to all Vietnamese communities and reaching out to the world.
* Also at the event, representatives of OCOP entities shared stories about their products, and highly appreciated and expressed confidence in the success of the OCOP page on Nhan Dan Newspaper.
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