Speaking at the European Regional Trade Counselor Conference held on July 18 and 19, 2024 on solutions to promote agricultural exports to the Polish market in particular and the European market in general, Mr. Nguyen Son - Trade Counselor, Vietnam Trade Office in Poland frankly acknowledged that, despite enjoying many advantages from the Vietnam - EU Free Trade Agreement (EVFTA), Vietnamese agricultural products are still competing fiercely with agricultural products and processed foods from China and Thailand.
“ Vietnamese export goods are often at a disadvantage in terms of design and processing technology ” – Trade Counselor Nguyen Son stated the reality and said that, in order to boost the export of goods to markets, in addition to gradually investing and developing the domestic food industry to improve the competitiveness of products, Trade Offices also need to exploit and find markets for unique and typical Vietnamese products based on the age-old principle of trade “buy from those who are bored, sell to those who crave”.
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| Mr. Nguyen Son - Commercial Counselor, Vietnam Trade Office in Poland |
According to Commercial Counselor Nguyen Son, with its geographical location stretching from North to South, including diverse climates and soils, a unique culture and a long history, Vietnam has many unique products with regional flavors. Cuisine is one of the factors that attract tourists to Vietnam and now the task of the Counselors is to introduce and bring Vietnamese specialties to the world.
Poland is one of the European countries with a large Vietnamese community. Thousands of Vietnamese restaurants have become familiar culinary destinations for the people of the capital Warsaw. Among them, many restaurants are on the list of most favorite restaurants. This system of restaurants, along with wholesale and retail chains of Asian foods, contributes significantly to the export turnover of agricultural products and foods from Vietnam to Poland.
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The delegation of Dong Thap province led by Provincial Party Secretary Le Quoc Phong attended the local OCOP product booth and business discussion. |
Recalling the suggestion of Minister Nguyen Hong Dien in a Trade Promotion meeting “buy for those who are bored, sell for those who crave”, recently, the Vietnam Trade Office in Poland has included the content of connecting Vietnamese localities with agricultural product distribution enterprises in Poland in the working program. With the approval of the Embassy, the Trade Office has proposed a working delegation of Vietnamese localities to work in the research area to bring a number of OCOP products (products in the national program One Commune One Product) for promotion and introduction.
In addition, the Trade Office coordinated with the Business Association to organize an introduction and display area at a commercial center. Local food distributors were invited to visit the booth, learn about the products and interact with the local delegation.
Implementing this program, recently, the delegation of Dong Thap province brought 15 boxes with about 30-40 processed agricultural products. Dong Thap specialties were enthusiastically received by the delegates attending the booth.
In fact, this is a potential model to incorporate trade promotion content into the program of local working delegations. With nearly 10 thousand OCOP products, many of which meet 4-5 star standards and meet food hygiene and safety standards for export to the European market, we have many unique specialties to introduce to the world without being "incompatible" with neighboring competitors.
Besides, unlike the supermarket system which requires large and financially capable manufacturers, the scale of local OCOP product production facilities is suitable for the capacity and import needs of small retailers in the Polish market.
In 2024, the Vietnam Trade Office in Poland will continue to implement this model by welcoming delegations from provinces and cities to learn from experiences and call for investment. With cooperation and support from localities, more Vietnamese specialties will be introduced to Polish consumers, contributing to deepening trade relations and cultural exchanges between the two nations.
Source: https://congthuong.vn/ket-noi-dua-nong-san-viet-tien-sau-vao-thi-truong-ba-lan-334130.html
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