Jollibee has had the right strategies to help the brand not only maintain its market share but also continue to expand its scale in Vietnam.
Jollibee reaches 200 stores milestone in Vietnam
Sustainable development steps
In a competitive market, maintaining steady growth and reaching memorable milestones is always a big challenge for brands.
Achieving success requires not only persistence but also the right strategies that focus on the consumer.
With the milestone of 200 stores in Vietnam, fast food brand Jollibee has proven its value through a long journey full of efforts.
19-year journey in Vietnam
Starting from a humble beginning in 2005, the brand chose to put Vietnamese consumers at the center of its development strategy.
The brand has constantly improved its menu and service methods to bring a more intimate and suitable experience.
Jollibee has chosen to put Vietnamese consumers at the center.
From the first stores in big cities, the brand gradually expanded its network to other areas across the country.
Not just a fast food brand, the brand also strives to build the image of a companion, bringing joy to every meal for every Vietnamese family.
The humble approach and the spirit of learning and adapting are the factors that help the brand win the trust of consumers. Step by step, this brand has created its own mark on the competitive F&B market map in Vietnam.
Maintaining growth amid challenges
According to market research by Ipos.vn, in early 2024, the Vietnamese F&B market was still stable, but by June, the situation had declined sharply when 30,000 restaurants closed in just the first half of the year.
In this context, the brand remains steadfast in its goal of building long-term customer relationships. By optimizing operating costs, tailoring products, and maintaining reasonable prices, the brand has not only maintained its market share but also continued to expand its scale.
Jollibee remains steadfast in its goal of building lasting customer relationships.
In particular, the modern processing plant in Tan Kim Industrial Park Expansion (Can Giuoc, Long An) with large capacity and meeting international standards has helped the brand maintain a stable supply of raw materials, ensuring high quality and strict compliance with food hygiene standards.
Not stopping at expanding the store system, the brand also focuses on investing in a market research team to understand changes in consumer behavior.
This helps the brand quickly launch products and services suitable for different customer groups, from traditional families to young people who love creativity and innovation.
Vision towards the future
Achieving the milestone of 200 stores in Vietnam is not only a proud achievement, but also a foundation for the brand to continue to expand and develop in the future.
According to the Campaign Asia and Milieu Insight 2024 report, Jollibee has become the leading fast food brand in Southeast Asia, with a 67.35% consumer rating score.
Jollibee continues to expand and grow in the future
Richard Shin, chief financial officer of Jollibee Foods Corp, affirmed that Vietnam is one of the three most important potential markets outside the Philippines, along with the US and China.
Towards the 2025 vision, the brand aims to not only enhance customer experience but also become a brand closer to the community. With the motto "customer-centric", the brand is committed to continuing to innovate and bring the best values to Vietnamese consumers.
Although the road ahead is full of challenges, the brand believes that with the core values that have been built, along with a sustainable development strategy, the brand will continue to stick together, accompany and become an indispensable part of the lives of Vietnamese consumers.
Source: https://tuoitre.vn/jollibee-dat-cot-moc-200-cua-hang-tai-viet-nam-20241125103106976.htm
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