Decoding the secret that helps Vincom Retail maintain its position as the number 1 leasing partner in the market

Starting in 2004 with Vincom Center Ba Trieu (Hanoi), after only two decades, Vincom owns 88 shopping centers present in 48/63 provinces and cities, Vincom Retail continuously affirms its position as the number 1 leasing partner in the market.

Experts say that the Vietnamese retail market is full of potential, but competition is fierce, especially with the participation of the world's leading brands.

In that context, Vincom - a brand founded and operated by Vietnamese people - still rose strongly and occupied the top position. This success, according to experts, is thanks to Vincom owning "golden coordinates" combined with a methodical strategy, innovative spirit, and creating a series of pioneering models in the market.

Advantages from "huge" scale and prime location

Nowadays, from North to South, customers can easily see Vincom signs. After 20 years of development, from Vincom Center Ba Trieu (Hanoi), Vincom is now present in 48/63 provinces and cities with 88 shopping centers.

Implementing 4 retail models, Vincom shopping malls enhance the quality and convenience of shopping experiences for customers, as well as the living standards of residents. In particular, Vincom Center and Vincom Plaza are located in "diamond" locations - in the middle of major city centers, contributing to the formation of a sophisticated and classy consumer culture. Vincom Mega Mall is located in Vinhomes urban areas - becoming a new shopping and entertainment destination for residents and tourists. The final model is the "streamlined supermarket" Vincom+ covering all districts, towns, and cities, contributing to serving the essential needs of residents in the area.

Not only creating commercial coordinates, Vincom shopping malls in each locality also become destinations that contribute to promoting culture and tourism to domestic and foreign customers. The advantage comes from the fact that each shopping mall is impressively designed, blending modern architecture and local traditions. In particular, this is also the place where various festivals and art performances take place.

The destination of leading domestic and foreign brands

Possessing international standard shopping malls located in the most vibrant areas of Vietnam, it is understandable that Vincom is chosen by many famous international brands. Among them, names such as Zara, H&M, Decathlon, Watcon, Muji... have chosen Vincom as the place to start and expand the market in Vietnam.

Vincom shopping malls are also home to many famous Vietnamese brands such as An Phuoc, Ivy Moda, Patio, SWE, Errorist, The White Egg...

In addition to the advantages of location, scale and architecture, Vincom also attracts tenants with its modern management and operation system, professional staff, and policies that optimize customer benefits. The company regularly organizes entertainment festivals and stimulus programs to create attraction for each booth. Thanks to that, not only appearing in the center of big cities, many brands have accompanied Vincom to emerging markets or new metropolitan areas, contributing to improving the shopping experience for local people.

Accordingly, for residents and customers, Vincom always brings world-leading shopping trends to unique “local” experiences. The shopping malls are also pioneers in bringing unique shopping spaces, store models that are present for the first time in Vietnam such as the fresh “green” space of Lush, the meeting place for “home addicts” of Kohnan Japan, the place for young people to interact with the dynamic style of Nike…

Pioneering in creating unique marks

Throughout 20 years of establishment and development, Vincom has constantly strived and innovated to maintain its leading position with many firsts in Vietnam. Among them are unprecedented shopping mall models. A typical example is the appearance of the "all-in-one" model marked by the birth of Vincom Royal City in 2013. Next is the "Life-Design Mall" model integrating modern technology, indoor natural architecture and high-class services with the appearance of Vincom Mega Mall Smart City in 2022.

Not only a shopping paradise, Vincom also brings a high-class entertainment space appearing for the first time on the market. These are Vincom Ice Rink - an international standard ice rink system; Vinpearl Aquarium in Times City - the largest aquarium in the country with more than 30,000 species of marine life; VS Racing - an indoor mini F1 racetrack with a real-size F1 car model...

In addition, Vincom is also a pioneer in applying new technological solutions to the management and operation of shopping malls. Most recently, the appearance of the omnipotent assistant Chatbot AI and the Tiktok Creator House Center helps optimize customer experience, creating a space to connect online and offline communities.

Leading the trends, international standard fashion models

Vietnam is entering an era of rapid development, with GDP growth leading to the explosion of multi-platform retail. This places requirements and demands on shopping malls and stores not only to meet shopping needs, but also to enhance the experience, improve service quality, and constantly improve facilities, bring interactive activities and build a strong customer community, creating new values every day, connecting the community, and building solid foundations for the future.

Grasping that, not only impressing with the renewal and diversification of experiences in the shopping mall system covering the whole country, Vincom also scored points in the market with the development of commercial streets in Vinhomes urban areas, such as Grand World (Phu Quoc United Center), Grand World and Little Hong Kong (Ocean City), Walking Street - Vu Yen Park (Hai Phong), Vinpearl Harbor (Nha Trang) or Vinhomes Golden Avenue (Mong Cai, Quang Ninh, expected to launch in 2025) ....

These commercial areas include shophouses designed in harmony with the landscape and a series of rich entertainment activities. The “multi-experience universe” model applied here is the “golden key” that opens the door to success for many brands.

Typically, the "entertainment universe" Grand World in Ocean City achieved retail revenue of 500 billion VND in just the first 6 months of 2024. The walking street - Vu Yen Park (Hai Phong) attracted more than 155,000 visitors on the opening day of June 1, 2024.

These numbers will continue to increase, bringing huge profits to the brands, while affirming Vincom's position in the Vietnamese retail real estate market. Accordingly, Vincom is not only a reliable address for partners, a destination of thousands of the most attractive experiences for customers, but also a brand that contributes to "changing the face" of many lands.

Source: https://baodautu.vn/batdongsan/giai-ma-bi-quyet-giup-vincom-retail-giu-vung-vi-the-doi-tac-cho-thue-so-1-thi-truong-d230718.html