Building the Suoi Soi sour meat brand

Sour meat and sour sausage products of Suoi Soi of Chien Huong Food Cooperative, Cao Duong Commune (Luong Son) are produced to ensure food hygiene and safety, bringing customers quality products.

For a long time, when people in Hoa Binh had a pig that they could not finish eating, they would preserve it by grilling it and putting the whole piece in a bamboo tube and hanging it in the kitchen to save. Later, to make it easier to eat, people thought of a way to slice it into thin pieces and mix it with salt and fragrant rice powder to put in the kitchen as a specialty dish to serve when guests came to their house.

People's lives gradually changed, many people thought of ways to make sour meat, taught their children how to make sour meat more delicious by mixing it with rice powder and many other spices. Every time guests came to their house, they took out the meat to serve them.

Developing from the traditional secrets of producing sour meat, Mr. Bach Van Huong, Suoi Soi hamlet, Cao Duong commune and members of the cooperative contributed capital to invest in building factories, equipment, machinery, fermentation rooms, cold storage to gradually complete the products. To be what it is today, the cooperative has gone through many difficulties, there were times when it seemed impossible to continue because everything was lacking. Initially, the products were still rudimentary, without packaging, labels, or brands, so consumption was based only on trust. Therefore, the cooperative was determined to invest in completely upgrading the products, from the selection of input materials to the production stages, all were inspected, with documents ensuring food hygiene and safety standards. With the attention, encouragement, and support from family, friends, authorities, and local authorities, Suoi Soi sour meat and nem chua products now have packaging, labels, and are certified as 3-star OCOP products.

Mr. Bach Van Huong, Director of Chien Huong Food Cooperative, said: There are many sour meat and sour sausage products on the market. The decisive factor for the success of the product is quality. Making sour meat is quite elaborate and meticulous. The pork is cleaned thoroughly, all the silvery layer on the outside is removed, and it goes through the process of slicing, mixing spices, fermenting, packaging, and preserving to complete a batch of sour meat with the right flavor. In particular, sour meat is cooked by natural fermentation, safe to eat directly without having to be processed again. The person making sour meat also needs to be carefully selected, experienced, careful, and meticulous from the stage of choosing food to mixing, fermentation techniques, and preservation to bring customers quality products, absolutely ensuring food hygiene and safety.

In the production process, the selection of raw materials and mixing of spices is considered the decisive step in the deliciousness of the product. The cooperative always innovates and creates in terms of quality and packaging, suitable for the convenience of customers but still maintains the traditional features. To meet the increasing needs of consumers, the cooperative constantly researches, invests in expanding production, upgrading modern machinery and equipment, ensuring warehouses; at the same time, it pays special attention to and complies with the production process and formula.

Once a quality product has been processed, marketing to the market is an important step. Mr. Huong and the members of the cooperative have used many ways to approach the market through relationships, social networks, etc. Up to now, the cooperative's products have established a foothold in the markets of Hoa Binh, Ha Nam and Son La. Sharing his plans, Mr. Huong said: In the coming time, we will continue to invest in improving product quality so that the product can achieve higher certification. At the same time, we will actively promote the product on social networks in many forms, so that many regions across the country will know about the sour meat and sour sausage products in Hoa Binh.

Viet Lam

Source: https://baohoabinh.com.vn/319/199801/Gay-dung-thuong-hieu-thit-chua-Suoi-Soi.htm