Multi-experience destination strategy awakens unique life by the bay

Halong Marina Bay Urban Area consists of 3 peninsulas and 1 polygon area, planned according to the model of Marina Bay urban island (Singapore) and Palm Islands (Dubai) by prestigious design units from Australia and Spain. With a total area of ​​248 hectares stretching over 3.8 km of coastline, the bay urban area has recently become a vibrant tourist coordinate, the most desirable resort destination in Ha Long City.

Last summer 2024, developer BIM Land - a member of BIM Group announced the multi-experience destination strategy "Meet@Halong Marina" to enhance Ha Long's competitiveness in terms of stimulating tourism demand nationwide. The strategy is comprehensively implemented on 3 pillars: developing green landscape space, completing a new utility ecosystem and organizing a series of exciting events during the day and bustling at night to optimize 4 experiences - play, live, rest, and adventure in the journey of enjoying life at Halong Marina.

Aiming to become a completely new multi-experience destination in the heritage city, Halong Marina promises to fill the gap of Ha Long tourism, which is lacking multi-style tourism products, mainly exploiting the available natural values.

Halong Marina is strategically located on the 6-lane Hoang Quoc Viet Avenue, the gateway to Ha Long City. The road has been carefully maintained by BIM Land for many years, and is now shaded by the canopies of Lagerstroemia, Royal Poinciana and White Virgin Mary competing to show off their colors. Going deep into the urban area of ​​the bay, residents and visitors will admire the green areas, parks and lakes spread throughout the area, creating a top livable space in Ha Long.

Deserving to be a destination for stylish living on the bay, Halong Marina brings together many high-class residential and resort projects with Grand Bay Halong Villas, Lagoon Residences luxury villa subdivision, InterContinental Residences Halong Bay branded resort apartments, ICON40 luxury apartment tower... Along with that is the presence of a series of the world's most admired hotel brands such as InterContinental, Citadines, Sailing Club, A la Carte... These projects have been attracting the elite community of Ha Long and a large number of tourists to relax right next to the world's natural heritage.

The upcoming coastal urban area is also expected to become a giant “green lung” of the city with 86 hectares of additional trees and water. The large green area also contributes to the fullness of the fresh living space and positive energy when returning to nature and the ocean, where visitors can enjoy the heritage wonder and white sand in front, the soft green grass under their feet and the swaying coconut trees above.

On the golden land fund directly in the bay, Halong Marina is highly appreciated for its advantage of owning nearly 4km of gentle sandy coastline, embracing wind, and calm waves, thanks to its location in the bay surrounded by many offshore arc mountains. This terrain is ideal for developing camping and tenting tourism products by the sea, which are popular in the world but not yet popular in Ha Long.

Therefore, in 2024, Halong Marina will develop new camping - culinary - entertainment complexes to enhance the onshore tourism experiences that the city is striving to promote. In addition to Bay Zone - a culinary container complex with unique street-style dishes and entertainment stages, the Chã Small Village complex - a check-in space with the theme of Ha Long past and present with the image of a small fishing village by the bay, just launched in July, has created a new highlight that cannot be missed when coming to the heritage city. For the first time, visitors can admire the heritage bay under the coconut trees in a relaxing space, freely experience fun activities - take pictures on the sand and end the evening with a menu of fishing boat hotpot, grilled woodblocks with local flavors.

Caring for the green living experience - healthy living - happy living of residents, BIM Land always brings the most complete internal facilities to each project cluster. For example, the ICON40 tower, where residents can enjoy a 365-day vacation life with a variety of facilities: sports (indoor swimming pool, gym), shopping on the 1st floor and Lotte Mart next door, relaxing with landscaped gardens, kid-club area... Or at Grand Bay Halong Clubhouse - a utility center for residents of the Grand Bay Halong Villas, built majestically with 2 floors and a total area of ​​over 5,000 m2. The amenities are “tailored” to fit all generations in a family, meeting the needs of enjoying life right at home with a lounge to welcome residents, a kid-club, a gym, a 3D golf room, a meeting room, an event hall, a picnic lawn… In particular, Grand Bay Halong Clubhouse has a four-season covered swimming pool equipped with a standard clean water filtration system, along with a sauna and a relaxing jacuzzi that are only available in high-end resorts, and a locker with a password lock to protect residents’ assets.

In recent years, Halong Marina has been chosen as the venue for many national and international events such as: Miss Grand International 2023 fashion show, VnExpress Marathon Amazing Ha Long 2023... Continuing in 2024, the Hi! Summer event taking place in the first 3 days of June created a push to kick off a series of impressive summer events at Halong Marina, attracting more than 12,000 visitors and recording an occupancy rate of over 90% for hotels in the area. The three-day event brought a colorful festival atmosphere with a series of handmade kite making workshops, kite flying performances and music concerts with famous young artists.

Mr. Adam Owen Riley - Head of Hotel and Tourism Services Management of BIM Group said: “ Right after the successful summer event, this July , we continued to bring Kool Fest - a summer food & music festival, with sports games, check-in space along the beach and a music festival with the participation of many artists loved by the audience. The success of the event was demonstrated by the participation of more than 16,000 visitors, with a room occupancy rate of up to 100% at the hotels in the area. Realizing the huge potential from the facilities and attractive destination activities at Halong Marina, we will increasingly perfect the system of high-class hotels managed by global brands, to meet the resort needs of domestic and foreign tourists .

It is estimated that from May to August, Halong Marina welcomes about 50,000 tourists to visit, relax and enjoy the exciting summer in the heritage bay. During these 4 summer months, the occupancy rate of hotels, resorts, boutique hotels and homestays here reaches an average of 75%, during the peak summer tourist season it reaches 100% at some establishments. Throughout 2024, Halong Marina urban area is expected to continue to welcome tens of thousands of visitors to have fun and experience, becoming the center of leading cultural and entertainment events, contributing to raising the level of Ha Long tourism.

Learn the “play, live, rest, adventure” guide at halongmarina.com.vn/meet-at-halong-marina

Design: Linh Anh

Source: https://tienphong.vn/halong-marina-chien-luoc-diem-den-da-trai-nghiem-danh-thuc-chat-song-rieng-ben-vinh-bien-post1660292.tpo