The number of new credit cards opened at TPBank has been increasing rapidly over the years. This figure increased by nearly 140% in 2023, bringing card transaction turnover to VND 29,000 billion. Total card transaction turnover increased by 190%. For TPBank Visa cards alone, the value of card spending transactions exceeded 1 billion USD/year in 2023.
Recognizing TPBank's outstanding efforts, Visa partner honored TPBank in the Top 3 leading banks in card sales transaction growth. The TPBank Visa Signature premium card is the only product to win the Card Award with the highest foreign transaction sales growth in the market, with a growth of 340% compared to 2022.
JCB also honored TPBank in 3 important categories: Leading Bank in New Card Issuance 2023; Leading Bank in Growth of Activated Accumulated Cards 2023; Leading Bank in Growth of Card Transaction Sales 2023. This is the 3rd consecutive year that TPBank has participated in JCB's annual awards ceremony to honor leading strategic partners in the Vietnamese market.
A bank representative said: "With the spirit of being ahead of the curve, TPBank has changed its mindset from focusing on products to focusing on customers. We recognize the importance of satisfying each customer and building and realizing a sharp personalization strategy for products to suit each customer segment. Up to now, TPBank has owned a diverse card product portfolio to meet the needs of key customer segments."
Card privileges are designed according to customer portraits
Understanding customers, TPBank designs appropriate preferential privileges based on the needs and tastes of each customer segment. "We hope that TPBank credit cards will become a companion, understanding and satisfying customers on every journey of experience," shared a representative of TPBank.
As a long-time customer, owning a TPBank Visa Signature card for 5 years, Ms. Dang Thanh (35 years old, Hanoi) shared: "Due to the nature of my job, I often have to travel between countries on long flights, the privilege of using airport lounges and low foreign currency conversion fees are a big plus for me in addition to domestic incentive programs."
Series of shopping, dining, cashback, and reward points, gift redemption from TPBank card.
Ha My (27 years old, Da Nang) is most satisfied with the shopping, dining, cashback, and reward points and gift exchange offers from TPBank JCB card: "I eat out, shop, or hang out with friends a lot every month, so this TPBank card offer is very good."
In addition to the lifetime incentives for each card, TPBank continuously launches attractive incentives suitable for each customer segment at the right time. The right person - the right time and the complete message are the consistent goals in the communication strategy of this dynamic bank.
In addition, customers also have the opportunity to win big in the lucky draw promotion programs that continuously take place on the TPBank App. From now until December 31, thousands of gifts will be drawn to find their owners every week and the highest prize of the entire program is a VF3 electric car.
Elevating the card personalization experience with technology
To help customers easily own cards, TPBank develops solutions that allow card opening on TPBank App, Website and TPBank LiveBank 24/7, helping users have more options for suitable card opening methods.
Continuously taking the lead in cooperation with "big guys" Apple, Google, Samsung, TPBank credit card payments are raised to a new level when "Purple Bank" cardholders use Apple, Google, or Samsung wallets for contactless payments.
TPBank credit cardholders can also be granted an automatic limit based on the credit built by the customer during the service usage. This feature has appeared on some credit card lines and TPBank Visa Flash 2in1 card - a multi-function card line that integrates credit cards and international ATM cards in the same chip.
Creative Communication
TPBank breathes new life into the financial industry with a creative, colorful and user-friendly banking image. TPBank's large-scale communication campaign always appears on prestigious rankings on social networks. The creative combination of impressive advertising images and product introduction activities, especially card products, integrated with multiple channels has spread the "Purple Bank" brand to all parts of the country.
"With the companionship of users, TPBank is aiming for even higher milestones. 'Because we understand you', TPBank always wants customers to choose each experience, to live each 'quality of me' when using any of the bank's products", said a bank representative.
Source: https://dantri.com.vn/kinh-doanh/chien-luoc-ca-nhan-hoa-dua-the-tpbank-toi-hang-trieu-khach-hang-20241001150103122.htm
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