This event marks an important turning point for CUB after 18 years of operation in the Vietnamese market.
CUB has been constantly expanding its market in Asia - Pacific, in which CUB has participated in the Vietnamese market since 2005.
Currently, CUB is present in 11 countries and regions. In particular, Vietnam is one of the markets that CUB prioritizes for development in Southeast Asia.
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"Vietnam has the advantage of being a market with a young population of more than 100 million people, an average age of 30, and is increasingly familiar with using digital payment tools," said Mr. Benny Miao, Deputy General Director in charge of Southeast Asia at CUB.
Mr. Benny emphasized that unlike other Taiwanese banks in Southeast Asia, CUB Bank chose its own path from the beginning in its development orientation.
CUB focuses on building a digital consumer finance platform and system, and with a commitment to continuous improvement and innovation, aims to launch many digital products and services in Vietnam in the near future.
Mr. Lu Wei Chieh, General Director of CUB Ho Chi Minh City Branch, shared: “In the past 3 years, CUB’s net profit in Vietnam has grown steadily, in parallel with Vietnam’s GDP growth. In the past 5 years, CUB has successfully arranged and co-arranged more than 50 syndicated loans in many sectors across countries.”
In the next 3 years, CUB will expand its business development in the field of digital consumer finance. Implementing this brand positioning strategy is a right step.
At the same time, CUB has expanded its financial solution services to individual customers in Vietnam, marking an important transformation of CUB, providing comprehensive banking activities and diverse financial solutions designed for all customer segments.
CUB will soon introduce digital products to individual customers in 2024.
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