Breakthrough in the "smokeless industry"

2023 marks a strong breakthrough for the tourism industry when for the first time Binh Thuan entered the top provinces with revenue of over 10,000 billion VND. Promoting the achieved results, in 2024, the Department of Culture, Sports and Tourism (VH-TT&DL) will focus on implementing many solutions to turn the "smokeless industry" into a spearhead economic sector, one of the three economic pillars of the province, contributing significantly to the socio-economic development of the province.

The "boost" becomes the bright spot

According to the Director of the Department of Culture, Sports and Tourism Bui The Nhan, from the beginning of 2023, the Department has made efforts and proactively followed the targets and tasks assigned by the Ministry of Culture, Sports and Tourism, the Provincial Party Committee and the Provincial People's Committee in 2023 and specified them in the Decision on assigning tasks, main targets and the annual Work Plan for departments and units to implement. In addition, socialization work has been focused on and mobilized many social sectors to participate, creating a premise for the development and successful organization of related activities of the industry as well as activities of the National Tourism Year. The Department has promptly advised on documents directing the strengthening of state management in the field of Culture, Sports and Tourism and organizing cultural, sports and tourism activities to serve the people. In particular, with the honor of hosting the National Tourism Year 2023, the Department has proactively reviewed and prepared related contents to successfully organize the Opening Ceremony; series of activities and the Closing Ceremony of the National Tourism Year 2023 "Binh Thuan - Green Convergence". This is a great opportunity to introduce and promote tangible and intangible cultural values, resources, and unique tourism products of the people and land of Binh Thuan and to promote the attraction of domestic and international tourists to Vietnam in general and Binh Thuan in particular.

Thanks to the positive effects of the National Tourism Year, it has contributed to spreading the cultural values, resources and unique, novel tourism products of Binh Thuan to domestic and international tourists. Therefore, tourism activities have had many strong changes; the number of visitors to the province increased compared to the same period last year. In addition, the holidays of April 30, May 1, and September 2 were many days off, taking advantage of the opportunities from the Dau Giay - Phan Thiet and Vinh Hao - Phan Thiet expressways being put into operation; cultural and sports activities continue to take place locally in association with the chain of activities of the National Tourism Year 2023; Tourism promotion and advertising solutions have been enhanced in conjunction with the deployment of digital technology, smart tourism systems, appropriate tourism stimulus discount programs have been well implemented and focused on quality by tourism businesses, many new attractive tourist destinations have been put into operation... attracting a large number of local people and tourists from provinces and cities across the country to visit and relax, helping Binh Thuan province become one of the 10 provinces with the highest total tourism revenue in the country.

In 2023, the whole province is expected to welcome more than 8.5 million visitors with total tourism revenue reaching over 23,000 billion VND (nearly double that of 2022), being one of the 9 provinces and cities with the highest tourism revenue in the country. This result will be a "boost" for Binh Thuan tourism to become a bright spot in the development of tourism in the Central region and the whole country in the coming time.

Key economic sector

On the eve of the Spring of Giap Thin, the Director of the Department of Culture, Sports and Tourism shared: 2024 is a very important year for promoting the implementation of the goals and tasks of developing culture, sports and tourism set out in the Resolution of the 14th Provincial Party Congress and the 5-year socio-economic development plan 2021-2025 of the province and the industry. Therefore, the entire culture, sports and tourism sector needs to focus on being proactive, creative and closely following the Party's viewpoints and guidelines, the State's policies and laws, the Resolution, Conclusion, Program, and Plan of the province on developing culture, sports and tourism to advise, propose, organize implementation, promote socio-economic development, associated with the viewpoint "Culture is the spiritual foundation of society, both a goal and an endogenous strength, an important driving force for national development; determining cultural development in sync and harmony with economic growth and social progress".

At the same time, continue to effectively implement Resolution No. 33 of the Party Central Committee (11th tenure) on building and developing Vietnamese culture and people to meet the requirements of sustainable national development. Promote socialization to mobilize social resources to invest in and develop the cause of culture, sports and tourism; strive to successfully implement the goals, targets and tasks assigned by the Ministry of Culture, Sports and Tourism, the Provincial Party Committee and the Provincial People's Committee in 2024. Raise awareness of the whole society about the position and role of culture in socio-economic development.

Along with that, promote propaganda, dissemination and actively coordinate to well implement the tasks and solutions set out in Resolution No. 08 of the Politburo on developing tourism into a spearhead economic sector and Resolution No. 06 of the Provincial Party Committee (Term XIV) on tourism development to 2025, orientation to 2030; Resolution on the Master Plan for the construction of Mui Ne National Tourism Area to 2040, vision to 2050 when approved. At the same time, promote propaganda, promotion, and introduction of tourism potential on social platforms to attract tourists and restore the international tourist market; create opportunities to attract entrepreneurs and businesses with financial potential to invest in tourism development. In addition, there are solutions to encourage businesses to improve the quality of services for tourists, effectively exploit the advantages of local specialties and high-quality products of Binh Thuan tourism brand. At the same time, develop diverse tourism products, types of entertainment... to attract tourists, contribute to developing the province's tourism into a spearhead economic sector, one of the three economic pillars of the province, enhance national and international competitiveness...

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