Quang Ninh still has a lot of room to develop MICE tourism, for both domestic and international markets.
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| Quang Ninh is emerging as an ideal destination for organizing MICE tourism. (Source: FLC) |
Ideal destination
In recent years, Quang Ninh tourism has achieved high growth in quality and quantity, contributing significantly to the development of the province. The international tourist market to Quang Ninh has about 100 countries and territories, of which the most typical is the Northeast Asia region.
Currently, the province has about 2,049 accommodation establishments with 34,812 rooms, of which 1,557 tourist accommodation establishments with 28,785 rooms have been classified (343 hotels meeting standards and ranking from 1 to 5 stars with 14,799 rooms, 174 accommodation ships with 2,151 rooms).
High-end hotels are concentrated in the tourist centers of Ha Long, Mong Cai, Cam Pha, Dong Trieu... and can organize conferences, seminars and large-scale events such as Muong Thanh Quang Ninh, Vinpearl Ha Long, Wuyndham Legend Ha Long, FLC Ha Long, Hoang Gia, Novotel Ha Long... These are hotels that have clearly defined market segments, invested in serving business guests, international guests, businessmen, high-end tourists with closed services, from the accommodation system, the ability to organize events with material conditions that meet international conference organization standards.
Quang Ninh also has a diverse service system including hundreds of service establishments including 24 restaurants, 27 shopping centers, 1 entertainment center, 11 tourist beaches recognized as meeting tourist service standards. Quang Ninh tourism industry also has a large labor force with 23,000 direct workers and 37,000 indirect workers.
In Quang Ninh, 12/14 localities have recognized tourist routes and destinations with 33 routes, 91 tourist destinations, 2 local tourist areas and 1 national tourist area. Expanding cooperation, promoting market development and advertising, promoting and building the Ha Long-Quang Ninh tourism brand associated with the Ha Long Bay heritage in the direction of building international-class tourism products and services has been effective.
Attention is paid to the coordination and linkage of tourism development with key localities in domestic and international tourism; the connectivity between tours, routes, tourist areas, and tourism products to increase the length of stay and spending of tourists.
For the above reasons, Quang Ninh is emerging as an ideal location for organizing MICE tourism (tourism combining conferences, seminars, incentives, and events).
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| The number of MICE tours brought to Ha Long by domestic and international travel agencies is increasing. (Photo: Le Cuong) |
Huge room
In fact, in recent years, the number of MICE tours brought to Ha Long by domestic and international travel agencies has increased, opening up new prospects for attracting tourists in Quang Ninh.
Many high-level national and international conferences and seminars, cultural, sports and tourism events have been successfully held in Ha Long. Typical examples include the APEC 2017 High-level Policy Dialogue on Sustainable Tourism held at Vinpearl Ha Long Bay Resort, Ha Long City, attracting about 200 delegates from 21 APEC member economies; ASEAN Tourism Forum 2019 (ATF 2019); Ha Long International Circus Festival 2019, etc.
In addition to seminars and investment signing activities, a series of major events, cultural weeks and festivals are also important pillars for the development of the MICE tourism model. These include the most attractive festival, Ha Long Carnival, the largest dance and culinary festival in the North, Sun Dance Festival; Sunrise Festival...
During the summer of 2023, Quang Ninh witnessed an explosion of this type of tourism with impressive numbers. According to statistics, in the first half of 2023, the number of visitors to Quang Ninh is estimated at 8.86 million, with total tourism revenue estimated at VND 16,660 billion. Of which, MICE tourism growth is from 25-50%. This is also the best recovery sector for most major travel companies, accounting for about 60-70% of visitors.
Most recently, during the September 2nd holiday, Vietluxtour travel company will organize a MICE tourism program (sightseeing, relaxing, conferences, sports along the coastal road...) in Ha Long from September 1-3 with 1,400 guests. Tourists have experienced many activities such as a marathon on the most beautiful coastal road in Vietnam; a football tournament, along with a Gala dinner summarizing the business activities of the enterprise, and many other sightseeing and exploring Ha Long activities.
Experts see that Quang Ninh still has a lot of room to develop MICE tourism, for both domestic and international markets.
In the coming time, to develop MICE tourism, experts said that the province needs to improve human resources and professionalism in organizing large events. In addition, the tourism industry should not depend on available tourism resources but needs to have a "transformation" in policy and multi-sectoral linkage and coordination to create new, attractive points, attracting high-quality visitors.
In addition, key tourism service businesses such as travel agencies and the tourism industry also need to innovate, research and develop new and more attractive MICE tourism lines to increase competitiveness with other destinations. At the same time, actively learn from the experiences of other provinces to improve the way to attract and anticipate tourist flows.
With the available advantages and the continuous efforts of the government and people, we believe that Quang Ninh will be an attractive destination, comprehensively developing MICE tourism and attracting more high-quality international visitors to this locality.
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