Vietnamese films 'full schedule' with buyers at Hong Kong International Film and Television Market

"Heavenly King" Leon Lai attended the opening ceremony of the Hong Kong Entertainment Expo 2025 - Photo: NGOC DONG

The 29th Hong Kong International Film and Television Market, organized by the Hong Kong Trade Development Council (HKTDC), is taking place at the Hong Kong Convention and Exhibition Centre from March 17 to 20.

As Asia's leading entertainment content fair, FILMART 2025 continues to be a meeting place for international producers, distributors, sales agents and investors to connect, seek business opportunities and introduce their latest products.

This year, FILMART brings together more than 760 exhibitors from more than 34 countries and regions, including Vietnamese films with an exhibition pavilion of the Vietnam Cinema Promotion and Development Association, along with 3 independent exhibitors with adjacent pavilions.

Ms. Tina Phan, HKTDC's Indochina Regional Director, talks with V Pictures representative at the Hong Kong International Film and Television Market 2025 - Photo: NGOC DONG

Potential of Vietnamese films

“Vietnam has a thriving film industry, with great potential for development in the fields of culture and arts,” Patrick Lau, deputy executive director of the HKTDC, told Tuoi Tre Online at a meeting with international journalists in Hong Kong on March 17.

“We are very pleased to welcome Vietnam and for the first time have a dedicated exhibition area. This year, FILMART has witnessed a significant increase in international units. This helps to take advantage of the trend of filmmaking today that requires technology, requires cooperation not only interdisciplinary but also across borders.

And this is exactly what FILMART aims for, and what Hong Kong has established as a hub to support these things. Vietnam has a thriving film industry, with huge potential for growth in the fields of culture and arts.

I think that cooperating with Hong Kong as well as using the platform from Hong Kong to cooperate with more countries in the world will be the right direction. We are very confident in the future of the Vietnamese film industry."

Vietnamese film area at FILMART 2025 - Photo: NGOC DONG

Meanwhile, Mr. Jacky Yuen, CEO of MediaQuiz International Culture Co. Ltd - specializing in purchasing and distributing film and television content, commented: "Vietnam is a large and quite active market with a young and dynamic population, which is a huge potential for the media market."

Participating in a booth promoted as a “media expert in Vietnam” at FILMART, Jacky said he has more than 30 years of experience with the Vietnamese market. He said many content providers have contacted him for support in entering the Vietnamese market.

A Vietnamese booth at FILMART 2025 - Photo: NGOC DONG

Popular Vietnamese horror movies

The booth of V Pictures, a subsidiary of CJ CGV Vietnam, welcomed many international guests with about 8 films of various genres such as horror, animation, concert film Anh trai say hi... to introduce at FILMART.

Among them, Taiwanese customers are the most numerous thanks to the popularity of the movie Ma da released in the Taiwanese market last year, leading to the demand for Vietnamese horror movies from Taiwanese customers.

MediaQuiz International Culture Co. Ltd's booth supports foreign content providers entering the Vietnamese market - Photo: NGOC DONG

Ms. Tran Phuong Thao, head of BHD's copyright department, also said that she was fully booked with partners who wanted to learn about and buy films throughout the four days of FILMART, with customers coming from many countries around the world, the majority of whom were from Asia.

Having participated in FILMART for many years, this year BHD brings a variety of products from the script development stage such as Ho linh trang si , to production stages such as Ben em trong anh mat nang , Co choi co chiu , and also popular films that the unit produces and distributes.

According to Ms. Tina Phan, Indochina Regional Director of HKTDC - Ho Chi Minh City Branch Representative Office, if previously Vietnamese films appeared at FILMART on a single scale and the booths were arranged more scatteredly, this year, the Vietnamese film brand has become clearer, helping visitors have a comprehensive view of Vietnamese films, demonstrating the development of Vietnamese films in recent years.

Increase production connectivity, AI application

In addition to new pavilions from Australia, Cambodia, France, India, Malaysia, Saudi Arabia, and Vietnam, the 29th FILMART also features first-time exhibitors from Armenia, the Czech Republic, and Kazakhstan.

In addition, the Producers Connect program with a series of events to promote international cooperation and support producers in Hong Kong, and the AI ​​Hub area introducing innovative AI applications in the filmmaking process also appeared for the first time at the fair.

Visitors take photos at TVB's booth - Photo: NGOC DONG

In parallel with FILMART, a series of events such as film screenings, business networking, press conferences and EntertainmentPulse symposium will also take place throughout the four days.

In particular, the Hong Kong Entertainment Expo 2025 opened on the afternoon of March 17 within the framework of FILMART, introducing nine important events, reflecting many aspects of the film, television, music and digital entertainment industries in Hong Kong during the one-month program.

Tuoitre.vn

Source: https://tuoitre.vn/phim-viet-kin-lich-voi-khach-mua-tai-hoi-cho-phim-va-truyen-hinh-quoc-te-hong-kong-20250317201524953.htm#content-1