Luxurious and classy space at the High-end Personal Customer Center Branch in Ho Chi Minh City
On February 26, 2025, BIDV officially opened the Premium Personal Customer Center Branch at 2nd floor, Saigon Plaza, 24 Le Thanh Ton, Ben Nghe Ward, District 1, HCMC.
Accordingly, the expansion of the network to serve super-rich customers continues to affirm BIDV's position as the bank with the best Private Banking service in Vietnam. This is an important milestone in the strategy of developing high-end customer services, bringing customers a classy experience and optimal asset management solutions towards sustainable development.
With the orientation of developing Private Banking services in Vietnam, understanding and experience in serving individual customers as well as corporate customers, in October 2021, BIDV was the first state-owned bank to establish and operate a Premium Personal Customer Center with the first headquarters located at 194 Tran Quang Khai, Hoan Kiem District, Hanoi City.
Continuing the journey of opening this special market, BIDV continues to expand its scale, officially opening the Premium Personal Customer Center Branch in Ho Chi Minh City.
The space of the Premium Personal Customer Center is a subtle blend of natural beauty and cultural values, harmoniously combining tradition and modernity. The special highlight is the lobby with the brilliant symbol of the five-petal yellow apricot flower - crystallizing BIDV's values with multi-regional culture, carrying the spirit of nobility, wealth and the desire to reach new heights.
In addition, BIDV representative said that normally banks only have priority transaction areas at branches, while the High-end Personal Customer Center is a specialized model that only serves super-rich customers. The consulting rooms are designed to be discreet and private, equipped with modern connection devices to optimize the experience and serve the specialized needs of customers.
Not only focusing on the classy space, BIDV also builds a human resource force according to international standards. Each customer coming to the Premium Private Client Center Branch will be taken care of by a wealth management director (Private Banker) - experts who are well-trained in Private Banking services and possess certificates from a globally prestigious institute in the region (WMI Singapore).
Customers will be provided with comprehensive asset management solutions in many fields such as financial/investment consulting, wealth and inheritance planning consulting, education consulting, settlement, tax consulting, real estate; enjoy leading specialized support domestically and internationally.
A connection point for world-class experiences and global investment opportunities
With the strength of a network of potential partners at home and abroad, the High-end Personal Customer Center Branch is also where the bank organizes Private events exclusively for high-end customers, with a very limited number.
A typical example is the "Exclusive Wealth Circle" event, held for the first time for Private Banking customers in Ho Chi Minh City. The event marks a milestone in the series of exclusive events between BIDV and Edmond de Rothschild Group - the world's leading strategic partner in the field of Premium Banking and Wealth Management. Accordingly, Vietnamese customers in need will have access to and connection with banking and wealth management services in Switzerland.
The events organized not only create a space to connect the elite customer community but also bring Vietnamese customers high-class experiences and global investment opportunities.
With strong potential, high-quality staff and the support of major global partners, BIDV's Ho Chi Minh City Premium Personal Customer Center Branch is ready to conquer the vibrant market in the city named after Uncle Ho and bring Private Banking services according to international standards.
Source: https://baochinhphu.vn/bidv-mo-rong-mang-luoi-phuc-vu-khach-hang-102250227111647771.htm
Comment (0)