As an office worker in Saigon with a small family, Ms. Trang (34 years old, Ho Chi Minh City) often looks at the lunar calendar to remember holidays or family anniversaries so that she can plan her grocery shopping in time. Instead of having to download 3-4 separate applications for each purpose, Ms. Trang often does everything in just one Zalo application. Ms. Trang shared: "Since I learned about Zalo Mini App Lunar Calendar, and also the small applications of the stores I often buy from right on Zalo, I find it very convenient. With just Zalo, I can quickly look at the lunar calendar, then go to Mini App Homefarm or Sendo Farm to order, just like going to the online market."
Similar to Ms. Trang, Ms. Van (24 years old, Hanoi) also has the habit of using Zalo Mini App to connect, receive advice from brands and shop quickly. With the habit of researching carefully and needing advice before making a purchase decision, Ms. Van said: "With Zalo alone, I can text the shops' OA to get detailed advice about the product first, then go to Mini App to shop and accumulate points with the Zalo phone number. Shopping directly with brands also has many good discount codes, so overall I am very satisfied."
The user experience becomes much smoother and easier when using Zalo Mini App. No need to download additional apps, simple operations, diverse services, direct consultation and receive exclusive offers via messages or Zalo notifications. Thanks to this experience, Zalo is the platform that Vietnamese users prioritize to receive notifications from Businesses, according to the Intage Vietnam 2024 report.
Where the users are, there is potential for business
Realizing the potential of connecting with Customers via Zalo, many businesses have quickly taken advantage of Zalo's solution ecosystem, including Zalo Ads, Zalo OA, ZNS and Zalo Mini App, to apply to the entire journey of caring for and converting Customer interactions and recording impressive growth figures.
Heineken - the company with the leading market share in the beer industry in Vietnam, has built a Zalo Mini App as a place to distribute promotions for the company's customers and achieved results beyond expectations.
Mr. Nam Nguyen, Digital Product Manager of Heineken, shared: "As a company that is constantly innovating, we chose Zalo Mini App - a very new and unprecedented solution to test the change of the traditional offline gift exchange experience to online gift exchange. This breakthrough solution helps us solve many difficult problems of the traditional gift exchange process, helping to save up to 58% of operating costs and increase implementation efficiency by 6.7 times. This is an unexpected and extremely positive result, helping Heineken confidently continue to build a comprehensive customer care journey with the Zalo ecosystem in general and with Mini App in particular".
Not only for the "big guys", ZMA is also a powerful tool for small and medium-sized enterprises. The D'ran grilled spring roll chain in Ho Chi Minh City also thanks to Zalo Mini App, it solves the headache of marketing costs, discounts for online food sales platforms (food apps), and at the same time opens an effective and convenient online sales channel for customers. Mr. Nga, owner of the D'ran grilled spring roll chain, said that thanks to building Zalo Mini App as an online sales channel and fully integrating the Zalo ecosystem to take care of customers as well as effectively implement marketing, it has helped D'ran grilled spring roll increase revenue by 1.5 times, double the return on investment and importantly, the rate of returning customers is up to 35%.
Zalo Mini App has proven effective in becoming a channel to help businesses bring their products and services directly to customers and through personalized care and incentive programs, help increase customer lifetime value, creating sustainable growth.
Zalo Mini App is convenient for users, beneficial for businesses
For users, Zalo Mini App provides utilities that help with daily life, revolutionizing users' online experience through quick operations, seamless experiences and access to diverse utilities in just one application - Zalo.
For businesses, business solutions on Zalo in general and Zalo Mini App in particular are increasingly affirming their potential for effective growth thanks to their efforts to become an effective bridge between users and businesses.
By creating a healthy environment and rich resources for businesses to proactively build their brands and directly care for their potential customers, Zalo Mini App aims to help businesses optimize costs while creating sustainable growth based on investing in building deep relationships with their own customers, who are also Zalo users. Thanks to that, Zalo users also receive practical incentives, directly from businesses and create positive development motivations for businesses.
Source: https://thanhnien.vn/zalo-mini-app-tien-cho-nguoi-dung-loi-cho-doanh-nghiep-1852412291502127.htm
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