Promoting MICE tourism development to Korea

Conference scene. Photo: HS

The workshop was attended by 21 units from local tourism promotion agencies, travel companies from Korea and about 150 delegates representing tourism management agencies, airlines, Vietnamese travel and tourism companies...

This MICE tourism conference is an opportunity for relevant parties to meet and promote Vietnamese MICE tourists to Korea. This is an annual event to connect businesses in the tourism industry between the two countries, introduce MICE incentive tourism as well as support policies from the Korea MICE Tourism Bureau.

Mr. Vu The Binh - Chairman of Vietnam Tourism Association speaking at the conference. Photo: HS

In 2023, KTO Vietnam supported more than 41,000 Vietnamese visitors to Korea through the incentive travel program (equal to 56% compared to 2019).

With the promotion activities, in the first 6 months of 2024, Korea welcomed more than 293 thousand Vietnamese visitors (an increase of 30% over the same period in 2023 and reaching nearly 90% over the same period in 2019). Vietnam is currently the 6th largest international tourist market of Korea after China, Japan, Taiwan, the United States and Hong Kong.

Representative of the Korean Consulate in Da Nang speaking at the event. Photo: HS

According to Mr. Lee Jae Hoon - Chief Representative of the Korea Tourism Organization in Vietnam, through the workshop, KTO Vietnam hopes to connect Vietnamese and Korean tourism and travel agencies in the most effective way, and at the same time introduce the most attractive support policies from KTO Vietnam for Korean tourists in general and MICE tourism in particular.

In the coming period, the unit will also actively promote and advertise Korean tourism in the Vietnamese market to contribute to promoting tourism exchange between Vietnam and Korea.

Source: https://baoquangnam.vn/xuc-tien-phat-trien-du-lich-mice-den-han-quoc-3139196.html