Linking OCOP products with experiential tourism

The connection between consumption and promotion of OCOP products associated with tourism development is being promoted by the province to increase the competitiveness of local agricultural products.

Up to now, the province has 304 OCOP products of 184 entities (including 64 enterprises, 43 cooperatives and 77 business households and production establishments). With the goal of promoting local agricultural specialties, potential tourism product models are being facilitated to be built into OCOP-standard tourist destinations; the province also pays special attention to building community tourism models associated with OCOP product development.

Students visit and experience the mushroom growing process at Thanh Dong Green Food Joint Stock Company (Hoa Khanh commune, Buon Ma Thuot city).

As in Krong Ana district, the community tourism model has been recognized in Kuop village (Dray Sap commune). Villagers are supported with funding to renovate and upgrade their houses and auxiliary works to welcome guests and immerse themselves more deeply in activities to experience the local culture.

Promoting the strengths of the locality with diverse agricultural products, Krong Ana district has promoted the implementation of the OCOP product development program on community tourism associated with promoting cultural values ​​and traditional occupations. Focusing on this task, the district's specialized agencies have guided communes and towns to review, encourage and motivate production and business establishments to participate in the OCOP program associated with tourism development; promoted information and propaganda in many forms to introduce and promote local OCOP products; focused on investing in "improving the quality" of some Krong Ana rice products, Krong Ana mushrooms, Ede coffee, Nam Truong Son cocoa, etc.

At the same time, organize training for production and business establishments to build products that ensure quality standards, food safety, improve marketing skills, product promotion, etc.

Not only exploiting economic value, each OCOP product is also considered by the locality and provincial enterprises as a cultural "ambassador", spreading local characteristics to the community and market. Therefore, we have focused on exploiting the elements that express the crystallized cultural values ​​in OCOP products to introduce to tourists.

Foreign tourists experience mushroom growing at Thanh Dong Green Food Joint Stock Company (Hoa Khanh commune, Buon Ma Thuot city).

Keeping up with this trend, building OCOP products associated with developing experiential tourism is the direction chosen by OCOP entities in the province. This direction not only brings economic efficiency but also promotes consumption and product promotion, helping tourists get closer to quality products, typical of the province.

 

" Connecting OCOP products with tourism development creates conditions for tourists to have more access to quality local products, contributing to improving product competitiveness"-   Ms. Nguyen Thuy Phuong Hieu , Deputy Director of Dak Lak Department of Culture, Sports and Tourism.

As one of the OCOP entities of the province, Vuong Thanh Cong Production and Trading Company Limited (Buon Ma Thuot City) has a new mindset and its own direction to build a brand for coffee products under the Vuong Thanh Cong brand. This time, when coffee flowers are in full bloom, is also the time when many customers and consumers from many places come to the garden to visit, experience and enjoy the beauty of coffee flowers. By integrating the construction of OCOP products, producing certified coffee according to organic processes associated with tourism through cultural stories and real experiences, this enterprise has made the most of its investment resources, attracted attention and left an impression on consumers, thereby creating momentum for consumption and increasing the value of its products.

Mr. Le Van Vuong, the company's director, shared that certified products are a "springboard" for the company to reach out to the market. In addition, the company also combines agricultural experience tours such as: garden care, harvesting, processing, roasting, brewing and enjoying products so that visitors can better understand the process of making quality coffee beans in Ban Me land. The investment in introducing content, spreading the quintessence in production associated with cultural promotion is being carried out more and more professionally by the company, thereby making it easier for consumers to "recognize" the products made by the company.

Tourists experience the coffee harvesting process at Vuong Thanh Cong Production and Trading Company Limited.

In recent times, Dak Lak province has been implementing many activities to support the development, promotion and promotion of agricultural and rural tourism products associated with new rural construction and products of the OCOP program. According to the Department of Culture, Sports and Tourism, in the coming time, the Department will continue to improve the effectiveness of connections, promote the introduction of tourist destinations associated with the promotion of rural tourism products and goods under the province's OCOP program; develop programs and products to stimulate tourism as well as promote the consumption of the province's products, especially local OCOP products. At the same time, focus on training and coaching to improve tourism skills for local people...

Source: https://baodaklak.vn/kinh-te/202503/gan-san-pham-ocop-voi-du-lich-trai-nghiem-b61093f/