Vinpearl has just been honored as one of the top 3 strongest brands in Southeast Asia and number 1 in Vietnam by Brand Finance - the world's leading brand valuation organization.
This is a spectacular rise of Vinpearl, affirming its leading position in the field of resort tourism - entertainment in Vietnam and in the region.
According to Brand Finance, Vinpearl's brand value has grown by an astonishing 34% to US$230 million in the past year. The Vietnamese enterprise achieved a brand strength index (BSI) score of 89.7 out of 100, bringing its brand strength to the maximum level of AAA, surpassing a series of big names in the region to officially be in the top 3 strongest brands in Southeast Asia.
Previously, Brand Finance also honored Vinpearl as the unit with the largest brand strength index in Vietnam. According to the report, Vinpearl has made great progress when surpassing large enterprises in the finance and banking sector to rank No. 1 in Vietnam in terms of brand strength.
Brand strength index is evaluated by Brand Finance based on many factors such as brand awareness, customer experience and preferences with the brand, business results or market share... In 2024, Vinpearl has continuously improved the quality of services at international-class tourist complexes to bring outstanding and perfect experiences to visitors.
On November 13, Vinpearl was honored as one of the top 3 strongest brands in Southeast Asia and number 1 in Vietnam by Brand Finance - the world's leading brand valuation organization.
In particular, the Vinpearl Resorts & Hotels hotel - resort system is located in the most beautiful coastal areas in Vietnam, leading the way and creating trendy tourism trends. This is a "resort paradise" that is especially loved by tourists with its beautiful nature, villas with unique, multi-style themes and countless quintessential experiences in accommodation, cuisine, meetings, and special experiences.
In 2024, VinWonders with the international sea festival series WonderFest 2024 brings a series of entertainment blockbusters to explore the sea, experience culture, shopping, cuisine and the Nha Trang International Bay of Light Festival, contributing to attracting up to 660,000 visitors to the coastal city. These are special highlights that have ignited the endless festive atmosphere and unlimited sublimation of emotions for all visitors when coming to Vinpearl.
VinWonders with the international sea festival series WonderFest 2024 brings a series of entertainment blockbusters to explore the sea, experience culture, shopping, cuisine...
In addition, worthy of its leading brand position, Vinpearl continuously creates high-class experiences for visitors when launching Vinpearl Horse Academy Vu Yen, VinWonders Cua Hoi and Vinpearl Harbour - a complex of entertainment, cuisine, shopping from day to night with a series of unique experiences such as Indochine commercial area, Stunt Show live action show on the sea, the first high-class Korean-standard spa & sauna complex in Vietnam - Aquafield Nha Trang.
Vinpearl is the largest tourism - resort - entertainment service brand in Vietnam.
Not only that, Vinpearl has shown strong acceleration when continuously expanding its market and promoting extensively around the world. In September, the strongest brand in Vietnam signed a memorandum of understanding with a series of leading names in the US music and film industry to promote Vietnamese culture and beauty to the world.
Vinpearl also organized a customer appreciation event and signed a strategic cooperation agreement to promote the exploitation of the Korean market. In Australia, Vinpearl participated in an event to introduce and promote tourism for 3 central provinces, promoting more flights connecting Australia and Vietnam. Along with that, there were a series of activities to promote and advertise Vietnam in India, China, Taiwan, Russia, Mongolia, Kazakhstan, Uzbekistan, Poland, France, Italy, Germany, etc.
At the same time, Vinpearl also accompanies Kien Giang, Khanh Hoa, Da Nang to promote tourism in the provinces to potential markets such as Japan, Thailand, Malaysia...
Vinpearl's inclusion in the top 3 strongest brands in the region and number 1 in Vietnam affirms the strength and market-leading role of tourism, resort and entertainment businesses, while contributing to enhancing the position of Vietnamese businesses in the region and the world.
| Vinpearl is the largest tourism - resort - entertainment service brand in Vietnam with a chain of hotel, resort, spa brands, 5-star conference centers, cuisine and golf courses, and international standard entertainment areas located at the most famous tourist attractions in Vietnam. With 21 years of continuous development, owning, operating and managing 30 hotels and resorts under the Vinpearl brand located in 17 provinces and cities nationwide with a capacity of over 15,900 hotel rooms and villas, 3 theme parks and 2 entertainment areas, 2 conservation and care parks for semi-wild animals, 4 domestic golf courses, 1 international golf course, expected to continue to expand in scale in Vietnam and around the world in the near future. Brand Finance Plc is the world's leading brand valuation company, established in 1996 in London, UK. This is the only company that owns a brand valuation method that meets the ISO 10668 standards on valuation standards, present in more than 20 countries worldwide. Every year, Brand Finance evaluates more than 70,000 brands worldwide and this is the 8th year Vietnam has been included in the list of countries whose brands have been evaluated by Brand Finance, with Brand Finance Asia-Pacific (headquartered in Singapore) responsible for publishing the list. |
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