The National Tourism Year - Dien Bien 2024 will have the theme "Glory of Dien Bien Phu - Endless Experience." That is the information announced by the Ministry of Culture, Sports and Tourism in coordination with the People's Committee of Dien Bien province at a press conference held this afternoon (February 21) in Hanoi. Accordingly, 169 programs and events will take place during the National Tourism Year.
Glory of Dien Bien Phu
Speaking at the press conference, Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy said that in order to strengthen the connection and create momentum for tourism development between Dien Bien province and the Northwestern provinces and other provinces and cities, soon turn tourism into a spearhead economic sector and contribute to enhancing the image, position and brand of Vietnamese tourism in general and Dien Bien province in particular in the following years, the Ministry decided to choose Dien Bien province as the host locality to organize the National Tourism Year 2024, with the theme "Glory of Dien Bien Phu - Endless experiences."
“We believe that through the National Tourism Year - Dien Bien 2024 event, the values and potentials of Dien Bien tourism in particular, the Northwest region and Vietnam tourism in general will be converged, promoted and effectively promoted, contributing to realizing the goal of making tourism a spearhead economic sector,” Ms. Thuy emphasized.
The year 2024 is of special significance to Dien Bien province with a series of events such as: The 70th anniversary of the historic Dien Bien Phu victory; 115th anniversary of the province's founding; 75th anniversary of the provincial Party Committee's founding and 270th anniversary of the day Hoang Cong Chat's army liberated Muong Thanh.
Vice Chairman of Dien Bien Provincial People's Committee Vu A Bang informed that the Opening Ceremony, associated with the organization of the Ban Flower Festival with the theme "Returning to the Ban Flower Land" taking place on the evening of March 16, at 7-5 Square, Dien Bien Phu city will be the highlight of the National Tourism Year - Dien Bien 2024.
In addition, there will be a special art program and high-altitude fireworks display taking place on the evening of May 6; the 70th Anniversary of Dien Bien Phu Victory Ceremony on the morning of May 7...
One of the highlights of this year's National Tourism Year is the logo and slogan of the National Tourism Year - Dien Bien 2024, built on the heroic echo of the victory "famous in five continents, shaking the world" along with the convergence and crystallization of the unique culture and majestic nature of the borderland.
The central image is the Dien Bien Phu Victory Monument with the desire to express the heroic history, the desire for peace, and the direction towards future development. Along with that is the colorful stylized image of Hoa Ban expressing the typical beauty of Dien Bien.
The logo and slogan are designed based on the typical colors of Dien Bien tourism. In which, yellow symbolizes historical-spiritual tourism, faith and aspiration. The colors indigo, green, and light purple symbolize cultural tourism, exploring natural landscapes, etc.
Dien Bien strives to overcome difficulties
In recent years, the National Tourism Year has been successfully organized in the provinces of Lao Cai, Quang Ninh, Ninh Binh, Quang Nam, Binh Thuan... with a series of activities deployed nationwide, demonstrating the connection and cooperation between localities in tourism development.
Leaders of the Ministry of Culture, Sports and Tourism assessed that through the organization of the National Tourism Year, awareness of all levels, sectors, business communities and people about the position and role of tourism in society has been increasingly raised; revenue from tourism activities has increased rapidly, attracting many strategic investors to the tourism sector.
Deputy Minister Trinh Thi Thuy commented that Dien Bien is known as a historical land associated with the Dien Bien Phu victory "famous in five continents, shaking the world." Relics such as Hill A1, De Castries Bunker, Dien Bien Phu Victory Monument, Dien Bien Phu Historical Victory Museum, Muong Phang Campaign Command Headquarters or the temple of heroic martyrs at Dien Bien Phu Battlefield... have been invested in construction and renovation to meet the needs of sightseeing and learning about history of a large number of domestic and international tourists.
In addition to its historical tourism strengths, Dien Bien is also a land rich in potential for resort tourism, exploring natural landscapes and experiencing the cultural identity of 19 ethnic groups.
In the orientation for tourism development in Dien Bien province to 2025, with a vision to 2030, it is clearly stated: Developing tourism into a spearhead economic sector on the basis of effectively exploiting potentials and advantages based on three main pillars: Historical - spiritual tourism; national cultural identity tourism, exploring natural landscapes; resort tourism, entertainment, health care.
Vice Chairman Vu A Bang said that the Party Committee, government and people of all ethnic groups in Dien Bien province are determined to synchronously implement tasks and solutions to promote socio-economic development, actively call for and promote investment attraction... with the expectation of comprehensive innovation, creating breakthroughs in socio-economic development, continuing to improve the material and spiritual life of the people.
Currently, the whole province of Dien Bien has 205 tourist accommodation establishments (2,765 rooms), of which Dien Bien Phu city accounts for more than 60% of these accommodation establishments. Local leaders admit that this is one of the "bottlenecks" and difficulties that cannot be overcome immediately in Dien Bien. Such a number of rooms will hardly bring a complete experience to tourists when coming to the locality during the National Tourism Year. However, local leaders affirm that they will make every effort to bring the most complete experience to tourists.
National Tourism Year 2024 has 169 programs and events in response, including 13 national programs and events organized by the Ministry of Culture, Sports and Tourism, ministries, departments and central agencies; Dien Bien province organizes 28 programs, events and activities; 128 events and activities are organized by 33 provinces and centrally run cities.
In addition to the highlights of the Opening Ceremony, the Special Art Program and the high-altitude fireworks display, there will be the 70th Anniversary of Dien Bien Phu Victory held on the morning of May 7 at Dien Bien Provincial Stadium; the Northwest - Dien Bien Tourism Fair, the National Food Festival 2024 held in August 2024, at 7-5 Square, Dien Bien Phu City; the Northwest - Dien Bien Industry and Trade Fair 2024 in the second quarter of 2024; the Closing Ceremony of "National Tourism Year - Dien Bien 2024" held in December 2024 in Dien Bien Phu City.
TN (according to Vietnam+)Source
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