Tet gift basket market: Early start, affordable goods 'reign'

A series of Tet gift baskets and candies have been launched by businesses with diverse designs, good prices, and especially priority given to affordable goods to support consumer shopping.

This year, many businesses have launched gift boxes and gift baskets in a "popular" direction - Photo: N.TR

According to records at many supermarket and store systems, a large number of Tet gift baskets, Tet candy boxes... have been filled up on shelves by businesses at good prices, even on promotions.

Specifically, at many Co.opmart and Co.opXtra supermarkets, thousands of Tet gift baskets and gift boxes with diverse designs and prices have been sold, especially the most popular range from 150,000 - 600,000 VND/basket, even some baskets are only 99,000 VND.

Co.opmart representative said that this year's Tet gift baskets will be sold early and will focus on promoting 15 types of popular baskets, mainly candies, nuts, spices, nutritious foods...

Similarly, at the Lotte Mart system, a large number of gift baskets are also introduced to people. In addition to applying a discount of up to 15% on Tet gift baskets, this system said it will give vouchers and additional discounts for large orders...

The variety is quite diverse with dozens of models, priced from 190,000 - 2,070,000 VND/basket. In particular, the popular baskets from 190,000 - 500,000 VND are given priority to be launched the most. Lotte Mart said it also introduced gift cards with values ​​from 100,000 - 5,000,000 VND to give customers more choices.

Meanwhile, a representative of Emart supermarket said that this year, they proactively displayed and diversified gift baskets with more than 25 different types priced from 299,000 - 2,190,000 VND/basket, most of which are under 1 million VND.

In addition to focusing sales on the mid-range segment, this year the company proactively reduced candies and jams, and increased healthy products in gift baskets such as brown rice cakes, tea, and various nuts...

Faced with increasing demand in the low-price segment, many manufacturing enterprises have also changed their Tet gift strategies to suit the market. Specifically, a representative of Orion Vina said that they have increased the quantity of goods for Tet this year by 20-25%, focusing on affordable products, priced from 88,000 - 500,000 VND.

"This is a strategy to reach users in the context that they prioritize finding Tet gifts at reasonable prices and guaranteed quality. Thanks to diverse products and reasonable prices, the company recorded growth in the first weeks of sales," said a representative of Orion Vina.

Meanwhile, speaking with Tuoi Tre Online on December 10, a representative of Kido Group said that in addition to the confectionery line that tries to keep good prices, this year they have proactively launched a large number of Tet gift packages in the direction of "popularization" with prices of only 100,000 - 200,000 VND/basket, mostly practical products such as cooking oil, fish sauce, spices...

"Businesses are the biggest source of customers choosing to buy gift baskets, but this year many places have announced cost cuts. Keeping prices and prioritizing the low-priced segment is reasonable."

In addition to supermarket Tet gift baskets, many businesses have also enthusiastically launched their own branded Tet gift boxes with many new box designs, increased promotions, and earlier promotions than previous years.

Increase online sales of Tet gifts

Saigon Co.op said that in addition to direct sales, this year the unit has increased the sale of Tet gift baskets through online channels in many provinces and cities. With this policy, after placing an order, the goods will be delivered to the buyer or the recipient in a short time, very quickly and conveniently.

Source: https://tuoitre.vn/thi-truong-gio-qua-tet-khoi-dong-som-hang-binh-dan-len-ngoi-20241210152109331.htm