Currently, tourist attractions and accommodation units are focusing on innovation, organizing more interesting and unique experiences, from countryside experiences to thrilling experiences, attracting domestic and international tourists to Ninh Binh.
Ms. Pham Nhat Linh, Head of the Green Pine Resort Camping Service Business Group, Ky Phu Commune, Nho Quan District, said: At the end of 2023, the unit began providing additional Go kart (speed racing sport) and grass sliding services. These are interesting experiential games, loved by tourists of all ages. If in other places, Go kart racing is only in the amusement park, limited in space, when racing Go kart at Green Pine Resort, tourists can combine driving and experiencing sightseeing in the tourist area. Since the addition of the game, Green Pine Resort has attracted a large number of tourists, including both new and returning guests.
At accommodation units, along with improving the quality of food and accommodation services for tourists, developing additional experiential services is also of interest to hotel and homestay owners.
Mr. Tran Manh Hung, owner of Tam Coc Rice Fields Resort homestay, said: Realizing that the current tourism trend is not simply exploring a place with sightseeing and sightseeing activities, but tourists also aim for experiences and seek long-term and meaningful values, so he has cleverly integrated experiential activities for tourists suitable to the available conditions at the facility. Since the beginning of 2023, his homestay has provided additional agricultural experience services such as: boating, fishing, fishing, rice planting, animal husbandry, cooking traditional dishes... attracting a large number of tourists, especially international visitors.
"The homestay has dedicated a large area for guests to experience and the total cost for one day for this activity is only 100,000 - 500,000 VND. When participating, visitors will be guided by the farmers themselves. The service is creating jobs for 8 regular local workers" - Mr. Hung said.
Nowadays, when tourists are increasingly interested in uniqueness and novelty, developing high-quality experiential tourism products will contribute significantly to creating the competitiveness and attractiveness of the destination.
In addition, because the trend of experiential tourism is "on the rise", investing in this type of tourism also contributes to improving the seasonal factor in tourism activities. Regardless of the season of the year, tourists can experience interesting things, moreover, the cost is low, suitable for many subjects, especially young tourists - a group of people who love to travel and explore new things.
In the early days of 2024, travel agencies have also recorded a shift in tourism trends. Compared to previous years, the number of tourists visiting and worshiping spiritual tourist attractions has decreased, instead, they prioritize choosing tours that combine many locations, can combine heritage visits, eco-tourism, and experiences. At the same time, the needs of tourists have changed a lot, that is, the desire to stay longer to experience cultural and artistic activities, entertainment, and cuisine.
To meet the needs of tourists, many products and combined tours have been formed with an increased number of days of stay. A typical example is the newly launched experiential tour called Muong tours - Thien Ha Cave. Joining the tour, visitors will have the opportunity to exchange traditional culture, participate in folk games, experience agricultural activities of the Muong ethnic group in Ninh Binh. Along with that, enjoy the typical dishes of the local people and explore the Thien Ha Cave tourist complex, part of the World Cultural and Natural Heritage of Trang An Scenic Landscape Complex. This is a new tourism product, combining heritage tourism, archaeology associated with preserving and promoting the traditional cultural values of the Muong people, promising to bring many interesting experiences to visitors.
It can be said that, in addition to the beautiful natural scenery associated with many ancient historical relics, Ninh Binh has many spaces suitable for attractive types of experiential tourism such as: traditional craft villages, thousands of farms, ranches, quite pristine spaces of the countryside, villages of the Muong ethnic group... Tourists can stay at local houses, work with their families or participate in an event bearing the cultural mark of the ancient capital. Coming to these addresses, those who are interested in experiential tourism will thoroughly learn about their own values, completely different from trips that are simply sightseeing. From there, many new journeys of discovery will open up for the return day not far away.
However, for experiential tourism products to be truly attractive, in addition to the "necessary" conditions of natural and cultural factors, the "sufficient" conditions must be typical products and stable service quality. At the same time, it is necessary to tighten the work of guiding tourists and rescue; pay attention to investing in digital transformation, investing in synchronous facilities and technical infrastructure; training human resources for professional tourism... At the same time, it is necessary to promote the connection of experiential tourism destinations associated with heritage, festival relics, craft villages, cuisine, agriculture, community tourism; both creating new and different products and preserving and promoting traditional cultural values and local strengths.
Article and photos: Lan Anh
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